BCOM101 Business Communication

      COURSE:  Bachelor of Business / Bachelor of Accounting
      Unit:  	Business Communication
      Unit Code:  	BCOM101
      Type of Assessment:  	Assessment 4 – Individual Essay and Self Reflective Summary

Assessment Task:

Part 1 - Essay

Write a persuasive academic essay on one of three given topics related to communication. The essay will be written in accordance with the guidelines for writing academic essays at ALS Essay Writing Handbook.

You are required to submit to your tutor as Assessment 3 an Annotated Bibliography for the essay you are to write.

Part 2 – Self Reflective Feed-forward Exercise

A self-reflective summary (feed forward exercise) where students reflect on the learning and action to be taken from their essay feedback (500 words).

ASSESSMENT DESCRIPTION:

Write an argumentative essay agreeing or disagreeing with one of the statements below:

All conflict in organisations is dysfunctional.

Emotional Intelligence is only important for managers.

Social media influences internal business communication positively.

Your essay must include:

At least five peer reviewed academic reference sources including the prescribed text book, none of which are internet sources, e.g. websites.

Correct argumentative essay structure. Refer to the Academic Learning Skills student guide on Essay Writing and Dwyer, J 2016 Communication for Business and the Professions, Strategies and Skills, 6^th, Pearson Education, Australia pp. 611-621. Also refer to the Academic Learning Skills student guide on Essay Writing.

Harvard Australian referencing style for any sources you use. Refer to the Academic Learning Skills student guide on Referencing.

ASSESSMENT SUBMISSION:

This assignment should be submitted online in Moodle.

The assignment MUST be submitted electronically in Microsoft Word format. Other formats may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in Word.

For assistance please speak to our Academic Learning Skills Coordinators, in Sydney (als_syd@kent.edu.au) or in Melbourne (als_mel@kent.edu.au). They can help you with understanding the task, draft checking, structure, referencing and other assignment-related matters.

GENERAL NOTES FOR ASSIGNMENTS [NOT APPLICABLE FOR THIS ASSESSMENT]

Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.

The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate.

We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalized.

Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.

MARKING GUIDE (RUBRIC): ESSAY

Business Communication Essay Marking Rubric

Total /100

Marking Criteria.	Fail (0-9.9)	Pass (10-12.5)	Credit (13-14.5)	Distinction (15-16.5)	High Distinction (17-20)
Research /20	Little evidence of research. Sources are missing, inappropriate, poorly integrated or lacking credibility. Lacks clear link of sources with essay. No use of the text book. No in text citation	A minimum of 5 academic sources including the text book.. Basic use of sources to support ideas, generally well integrated, most sources are credible. May be weaknesses with paraphrasing or integration /application.	Research is generally thorough. Good use of sources to support ideas, mostly well integrated, sources are credible. May be weaknesses with paraphrasing or integration/ application.	Thorough research is indicated. Very good use of sources to support ideas, well integrated, sources are credible. May be minor weaknesses with paraphrasing or integration/application.	Thorough research is indicated. Professional use of sources to support ideas, well integrated, sources are credible. Very minor, if any, weaknesses with paraphrasing or integration/application.
Information / Content /20	Essay lacks coherence; topic is poorly addressed; little analysis.	Essay is generally coherent; topic is addressed; analyses in reasonable depth with some description. There are some inconsistencies and weaknesses with flow.	Essay is coherent and flows well; topic is addressed quite thoroughly; analyses in considerable depth. There may be some inconsistencies and weaknesses with flow.	Essay is very coherent and flows well; topic is addressed thoroughly; analyses in depth. There may be minor inconsistencies and weakness with flow.	Professional work. Essay is very coherent and flows well; topic is addressed thoroughly; analyses in great depth. Very minor, if any, inconsistencies and weaknesses with flow.
Structure /20	Topic, concepts and thesis are not clear in introduction. Material in the body is generally poorly sequenced. No discernible conclusion; no links to introduction.	Topic, concepts and thesis are stated with some clarity in introduction. Material in body is generally logically sequenced; some weaknesses. Conclusion does not clearly summarise essay; links to introduction are not clear.	Topic, concepts and thesis are clearly conveyed in introduction. Material in body is logically and clearly sequenced; few or minor weaknesses. Conclusion summarises essay; may be some weaknesses; generally clear links to intro.	Topic, concepts and thesis are clearly outlined in introduction. Material in body is logically and clearly sequenced; very few or minor weaknesses. Conclusion mostly effectively summarises essay; with recommendations and clear links to introduction.	Topic, concepts are clearly outlined in introduction. Material in body is logically and clearly sequenced; very minor, if any, weaknesses. Conclusion effectively summarises essay; with recommendations and clear links to introduction.
Language/ Presentation /20	Poor standard of writing. Word limit may not be adhered to.	A minimum of 1000 words. Basic and sound standard of writing; some errors in punctuation, grammar and spelling	Good standard of writing; few errors in punctuation, grammar and spelling.	Very good standard of writing; very few or minor errors in punctuation, grammar and spelling.	Professional standard of writing; no errors in punctuation, grammar and spelling.
Referencing /20	No referencing is evident or, if done, is inconsistent and technically incorrect. No or minimal reference list, mixed styles. No in text citation	Basic and sound attempt to reference sources; may be some inconsistencies and technical errors in style. Reference list is generally complete with 1 or 2 references missing.	Good attempt to reference sources; inconsistencies and technical errors in style. Few inaccuracies in reference list and all references listed.	Very good attempt to reference sources; very minor inconsistencies and technical errors in style. Thorough and consistent reference list and all references listed.	Professional level of referencing and acknowledgment; no errors of style evident. Thorough and consistent reference list and all references listed.

MARKING GUIDE (RUBRIC): SELF REFLECTIVE FEEDFORWARD EXERCISE

Categories	Detail	Score	Comments
Interpretation of the feedback received.	Clearly and accurately describes and interprets the feedback given both written, in the essay and through the rubric.	20
Self-disclosure	Seeks to understand the feedback by examining openly your own experiences in the past as they relate to the topic, to illustrate points you are making.	20
Strategies to use the feedback in the future	Synthesize the feedback and their reflection upon it to develop strategies to improve their essay writing in the future	50
Writing Skills	Cohesiveness, articulation of thoughts, evidences of work, presentation, spelling or grammar errors.	10
Total Score		100

GENERAL NOTES FOR ASSIGNMENTS

Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list.

The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard Referencing Workbook”.Appropriate academic writing and referencing are inevitable academic skillsthat you must develop and demonstrate.

Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length.

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