BSB60515 ADVANCED DIPLOMA OF MARKETING

Assessment 2 – Case Study and Research

Task 1

Manage International Marketing Performance

1. How you will communicate your international marketing objectives across the SAMEX organisation in ways suited to culture, customs, level of knowledge, experience and needs of personnel?
2. Prepare a plan to delegate and allocate agreed roles, responsibilities and accountabilities of staff and contractors involved in all elements of the marketing program.
3. Develop a communication strategy to ensure that personnel responsible for each elements of Marketing Mix (Product, price, place and promotion) work together to meet SAMEX marketing objectives.

Task 2

Evaluate and improve International Marketing Performance

1. Discuss your strategy for monitoring product/service, pricing and distribution policies in relation to market changes, and overall SAMEX requirements.
2. How will you monitor overall progress against performance targets to ensure activity, quality, cost, and time requirements are met?
3. Analyse, review and revise marketing objectives, outcomes and performance gaps according to the SAMEX objectives.
4. Document the review of marketing performance against key performance indicators in accordance with SAMEX requirements.

Qualification Description for BSB60515 Advanced Diploma of Marketing

This qualification reflects the role of individuals working as marketing directors, marketing strategists, and national, regional, or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organization. They analyze, design, and execute judgments using wide-ranging technical, creative, conceptual, and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organization.

Entry Requirements

4 elective units for BSB60515 Advanced Diploma of Marketing, of which: 

• at least 3 of the elective units must be selected from the elective units listed below
• 1 elective unit may be selected from elective units listed below, from this Training Package, or from any current accredited course or endorsed Training Package at this qualification level or Diploma level.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment, and contribute to a valid, industry-supported vocational outcome.

Core Units 

BSBMKG603 Manage the marketing process

BSBMKG607 Manage market research

BSBMKG608 Develop organizational marketing objectives

BSBMKG609 Develop a marketing plan

Elective Units 

BSBMKG523 Design and develop an integrated marketing communication plan

BSBCOM603 Plan and establish compliance management systems

BSBDIV601 Develop and implement diversity policy

BSBFIM601 Manage finances

BSBINM601 Manage knowledge and information

BSBINN601 Lead and manage organizational change

BSBMGT605 Provide leadership across the organization

BSBMGT608 Manage innovation and continuous improvement

BSBMGT616 Develop and implement strategic plans

BSBMGT617 Develop and implement a business plan

BSBMKG520 Manage compliance within the marketing legislative framework

BSBMKG605 Evaluate international marketing opportunities

BSBMKG606 Manage international marketing programs

BSBMKG611 Manage measurement of marketing effectiveness

BSBRSK501 Manage risk

BSBSUS501 Develop workplace policy and procedures for sustainability

BSBWHS605 Develop, implement, and maintain WHS management systems

PSPGOV602B Establish and maintain strategic networks

PSPPROC607A Manage strategic contracts