Comparative Business Ethics and Social Concept
Discuss about the Comparative Business Ethics and Social Concept and Responsibility.
Answer:
Introduction
This report discusses about the concept of social responsibility and the business ethics which plays a vital role in every business. This report is based on the case study of the company is New Belgium Brewing Company (NBB). It was founded by Jeff Lebesch in 1988 in Fort Collins. NNB is engaged in the production and manufacturing of beer. The company has adopted values and principles for executing the business operations in an ethical manner by fulfilling the social responsibility. It is contributing towards the people, society and environment so as to provide a better quality of life to these elements of the environment. It is focusing over providing safety and security to the society and the environment by adopting values and principles in its operations. In this report, various issues which are being addressed by the company will be discussed. The manner in which the company is achieving sustainability will be highlighted. NNB is performing well and is offering as many as 21 brands of beer to their customers. It thus holds 11 % of the total production of the beer industry. More than 800 employees are working in NNB who are contributing towards attaining the objectives of the business. NNB is providing various benefits to its employees for enhancing their quality of the life. This report will discuss about the manner in which NNB is dealing with the environmental issues and fulfilling its responsibility towards its community, employees and the society. Fulfilment of the social responsibility has also provided competitive advantage to the company. The consumers feel that the company is socially responsible due to the product which it is manufacturing.
1. [1]New Belgium Brewing Company is focusing over the reduction of the adverse impact of its business activities on the environment. It has adopted various techniques which help in safeguarding the environment from the harm caused due to its business operations. New Belgium Brewing Company has adopted eco-friendly techniques, thus fulfilling the responsibility of the business towards the society and the environment. NBB Company is focusing over the quality of the products, quality of the employees’ life and the quality of the environment. It is placing its focus over the issues which are affecting the environment at large.
The major issues which are being faced include excessive consumption of the natural resources, increase in the waste which affects the environment and results in pollution, generation of the different forms of pollution such as air, water and sound, reduction in the level of efficiency of the energy and the resources 7. For the purpose of dealing with these issues New Belgium Brewing Company has adopted 3R approach which focuses on the reduction, reusability and recycling. The focus of the manufacturing process of the NBB is on the reduction of the amount of carbon particles and the other harmful gases. It is also using renewable energy resources for the purpose of execution of the business operations. NNB is making use of wind turbines as a source of power at the place of coals or other resources which results in pollution 8. For the purpose of recycling the hot water it is using steam condensers. It is using various other alternatives for reducing the harm to the environment which affects the quality of environment as well as people’s lives. For the manufacturing of the beer it is making use of the raw material such as grains. It is supplying the remaining particles of the used grains for the manufacturing of beer to the farmers for feeding the pigs.
NNB is making use of sun tubes for lighting the brew houses. It uses different types or forms of energy with a motive to safeguard the energy resources which can be used for other activities. The marketing strategy which has been adopted by NNB is linking or supporting in establishing the relationship between the qualities of the products offered by it with the values focused over safeguarding the environment 3. Cost effective techniques have been adopted by NNB for saving the energy and the cost involved in gathering the resources for the manufacturing process. The values and the beliefs adopted by NNB are kept in mind during the execution of the business[2] activities. It is using a technique which helps in using bacteria for the creation of methane from the waste water generated due to its own operations. NNB is motivating its employees for using those modes of transportation which do not create environmental pollution. It is actively taking part in the environmental group Business for Innovative Climate & energy Policy (BICEP) which focuses on the management of the climatic changes 3. A green building technique has been adopted by NNB which helps in the elimination of the issues and protecting the resources. It has adopted ethical aspects which are focusing on following the ethical values so as to promote a healthy and safe place for the society. It is even involved in the recycling of the various products such as keg caps, cardboard boxes, office materials and amber glass. It is providing funds to the different organisations working for the safety of the environment. It is taking active participation in the various events conducted by the different communities. All these activities have helped NNB in executing the operations in a better and sustainable manner.
NNB is operating in an ethical and sustainable manner due to the various actions which it has taken for the safety of the environment and society. All these aspects have helped NNB in holding a strong position in the business environment. NNB is involved in making use of the [3]techniques which are eco or environmental friendly. Although these aspects have increased the cost of the organisation, they have resulted in increasing the benefits to the society 2.
2. Yes, the New Belgium Brewing Company is making efforts constantly for the fulfilment of the social responsibilities. The major contribution of NBB Company is towards the improvement of people’s lives and the environment. It is providing funds for the purpose of sponsoring the events organised by the charitable institutions for supporting the people around it. NBB has gained goodwill in the market due to the contribution it has made for the welfare of the environment. The main reasons for gaining goodwill are the quality of the products to the customers and the role or the contribution it has made for the development of the society and the environment 10. It has promoted the welfare of the cultural, social and ethical values for the purpose of dealing with the environmental issues. The NBB Company has set standards for the employees, which need to be followed by them. This ensures that its activities are not creating adverse impact over the society and the environment. The mission of The New Belgium Brewing Company is to satisfy the needs of the customers by providing high quality products manufactured in an environmental friendly manner. It is also offering variety of benefits to the employees so as to provide them a healthy life style. It has placed focus on the values and principles which need to be adopted so as to create a healthy and safe culture of the organisation. All these aspects or the contribution made by The New Belgium Brewing Company have helped it in gaining a competitive advantage over the others in the business environment 9.[5]The New Belgium Brewing Company has set standards which have forced other companies in competition to execute similar activities of the business so as to eliminate the impact of their activities over the society and the environment. The biggest advantage it has gained includes the goodwill or the image in the society as it is fulfilling its responsibilities towards the environment. All these aspect have helped the organisation on the quality of the products, care and responsiveness towards the society and accountability. The New Belgium Brewing Company is involved in the activities which are helping or supporting in generating employment opportunities for the unemployed people. The role it has performed for the improvement for the society has acted an advantage for The New Belgium Brewing Company 6. It is clear from the case study of The New Belgium Brewing Company that the company is focused towards the development and betterment of the society and environment.
It is believed that any organisation can make a huge difference by taking initiative for the welfare of the society and The New Belgium Brewing Company has taken this initiative. NBB has acted as a role model for the other companies. It encourages the organisations to perform in a socially responsible manner.
NNB has made donation of more than $1.6 million for the communities which are providing a helping hand to the needy people and donated $1for charitable reasons. NNB has believed that it is its responsibility to give back to the society as the society is responsible for providing various resources for the purpose of execution of its business operations. It is also providing funds for the sports events with a motive to enhance the skills of the humans 1.
3. The statement that the company which is engaged in the manufacturing of the alcoholic beverages and tobacco products is not complying with its responsibilities towards the society and the environmentally is not right. This is alleged because of the product which is being produced or manufactured by the organisation. The consumption of the product is completely dependent on the person who is consuming the product and it is the consumer who is responsible for the use or misuse of the product 4.
The product is manufactured with a motive to satisfy the needs of the customers and provide employment to the people of the society. The company which is formed by the compliance of the legal rules and regulations are conducting their businesses within the legal framework. According to the rules and regulations framed by the government it is compulsory for the companies to promote the products in a fair and ethical manner and to discuss the use and misuse of the products so as to make people aware of the excess consumption of the products. It is the responsibility of the business to fulfil its social responsibility and reduce the harm to the environment due to its activities or operations and conserving the natural resources 5.
[6]NBB is producing beer for their customers and is formed in a legal manner and is not violating the rules and regulations framed by the government. NNB is contributing towards the safety and social welfare by ensuring the wellbeing of the people. It has adopted strategies which are focusing over the development and betterment of the society. The motive or the mission of NNB [7]is over the safety of the society and environment so as to create a better place for the survival 11. A triple bottom approach has been implemented by NNB which ensures the attainment of the balance between the economic, profit and environmental factors which play crucial role for the business. NNB has benefitted the society at large. It has been successfully taking initiative for the development of the society with a motive to improve the people’s lives by providing them with a safe and a healthy environment. It is offering numerous benefits to its employees such as trips, incentives, vehicles for reaching the site and various other benefits.
For the welfare of the customers, it is producing the products which are of high quality and are capable of satisfying the needs of the customers.
For the welfare of the society it is making contribution in the form of funds or sponsorships for the needy people.
For the welfare of the environment it has adopted various techniques which are helpful in preserving the resources and reducing the pollution created by the use of various types of gases or resources 12.
Conclusion
This report has developed an understanding towards concepts of business ethics and social responsibility. These aspects are important for every business. From this report, it can be concluded that the NNB Company, which is offering alcoholic and tobacco products to its customers, is fulfilling its social responsibility towards the society and the environment. It is involved in various activities which are leading to enhancement in the quality of life as well as protecting the environment from the harmful activities as a social responsibility. It is providing various benefits to the employees for ensuring their safety and providing them a better life. It is adopting the values and principles for guiding the actions of the business in the right direction and for the betterment of the others.
References
1- Birtch, Thomas A. and Flora Chiang T., 'The Influence of Business School's Ethical Climate on Students' Unethical Behavior' (2014) 123 Journal of Business Ethics 283.
2- Bouten, Lies et al, 'Corporate Social Responsibility Reporting: A Comprehensive Picture?' (2011) 35 Accounting Forum 187.
3- Carroll, Archie B., 'Corporate Social Responsibility' (2015) 44 Organizational Dynamics 87.
4- De Cremer, David et al, 'Understanding Ethical Behavior and Decision Making in Management: A Behavioural Business Ethics Approach: Behavioural Business Ethics' (2011) 22 British Journal of Management S1.
5- De Cremer, David et al, 'Understanding Ethical Behavior and Decision Making in Management: A Behavioural Business Ethics Approach' (2011) 22 British Journal of Management S1.
6- Kotkin, Rachel, Joshua Hall and Scott Beaulier, 'The Virtue of Business: How Markets Encourage Ethical Behavior' (2010) 13 Journal of Markets & Morality 45.
7- Lindgreen, Adam and Valérie Swaen, 'Corporate Social Responsibility' (2010) 12 International Journal of Management Reviews 1.
8- Manning, Louise, 'Corporate and Consumer Social Responsibility in the Food Supply Chain' (2013) 115 British Food Journal 9.
9- Miller, K. W., 'Is Ethical Behavior Good for Business?' (2012) 14 IT Professional 10.
10- Pandit, Ganesh M., John O. Okpara and Nicholas Koumbiadis, 'Morality, Ethical Awareness and Ethical Behavior in Business: Challenges for Twenty-First Century Organizations' (2014) 10 Journal of Accounting & Organizational Change.
11- Upadhyay, Yogesh and Shiv Kumar Singh, 'In Favour of Ethics in Business: The Linkage between Ethical Behaviour and Performance' (2010) 16 Journal of Human Values 9.
12- Wiid, Johannes A., Michael C. Cant and Claudette van Niekerk, 'Moral Behaviour and Ethical Misconduct in Nigerian Small Businesses' (2013) 12 The International Business & Economics Research Journal (Online) 1087.
3 Archie B Carroll, 'Corporate Social Responsibility' (2015) 44 Organizational Dynamics 87.
7 Adam Lindgreen and Swaen Valérie, 'Corporate Social Responsibility' (2010) 12 International Journal of Management Reviews 1.
8 Louise Manning, 'Corporate and Consumer Social Responsibility in the Food Supply Chain' (2013) 115 British Food Journal 9.
2 Lies Bouten, 'Corporate Social Responsibility Reporting: A Comprehensive Picture?' (2011) 35 Accounting Forum 187.
3 Archie B Carroll, 'Corporate Social Responsibility' (2015) 44 Organizational Dynamics 87.
2 Lies Bouten, 'Corporate Social Responsibility Reporting: A Comprehensive Picture?' (2011) 35 Accounting Forum 187.
9 K. W. Miller, 'Is Ethical Behavior Good for Business?' (2012) 14 IT Professional 10.
10 Ganesh M Pandit, O. Okpara John and Koumbiadis Nicholas, 'Morality, Ethical Awareness and Ethical Behavior in Business: Challenges for Twenty-First Century Organizations' (2014) 10 Journal of Accounting & Organizational Change.
1 Thomas A Birtch and Chiang T Flora,'The Influence of Business School's Ethical Climate on Students' Unethical Behavior' (2014) 123 Journal of Business Ethics 283.
6 Rachel Kotkin, , Hall Joshua and Beaulier Scott, 'The Virtue of Business: How Markets Encourage Ethical Behavior' (2010) 13 Journal of Markets & Morality 45.
11 Yogesh Upadhyay and Shiv Kumar Singh, 'In Favour of Ethics in Business: The Linkage between Ethical Behaviour and Performance' (2010) 16 Journal of Human Values 9.
12 Johannes A Wiid, Cant C. Michael and Van Niekerk Claudette, 'Moral Behaviour and Ethical Misconduct in Nigerian Small Businesses' (2013) 12 The International Business & Economics Research Journal (Online) 1087.
12 Johannes A Wiid, Cant C. Michael and Van Niekerk Claudette, 'Moral Behaviour and Ethical Misconduct in Nigerian Small Businesses' (2013) 12 The International Business & Economics Research Journal (Online) 1087.
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