Comm411 Public Relations | Canada Assessment Answers
Health Canada re-introduced the Food Guide to address changes in eating patterns, food supply and diets, as well as advances in nutritional science, yet studies suggest that Canadians may still not be getting the message.
The guide that was released in 2007 is a marked departure from previous versions. It contains information that is more targeted to specific groups — children, teens, women, men and the elderly. And, for the first time, serving sizes for preschoolers are included as well.
The guide has gone a long way towards offering far more specific information, tailored to individual users. It has adopted some of the American food pyramid's online interactive elements. It also produces portion sizes in ways that are easy to measure.
The launch of the new guide was very successful and highly publicized. Today, however, the guide is not as front of mind as it was in February 2007. The latest survey results tell Health Canada that it’s time to remind Canadians about the guide and the benefits achieved by following it’s guidelines.
Task
Write a Public Relations Plan that will revive interest in the Canada Food Guide and help to make it a resource that Canadians will turn to first, when making their dietary selections.
Answer:
The Health Canada reintroduced the concept of the Canada food guide in the date of February 2007. Canadian have been long concerned with the health issues related to the trans fat, omega 3 fatty acids and the increasing rate of obesity problems. The reintroduction of the Canada Food Guide has led to numerous of the studies in connection to the rate of obesity, portion of the foods and the assumptions towards the daily consumption of vegetables and fruits.
Two communication objectives for this instance include thinking outcome based approach which can be explained with the help of the following SMART methods.
Specific – The specified objective of the food guide in to promote wellness of the Canadian people.
Measurable – The ensuring towards the quantifiable measure for the effective succession can only happen if the people can be made aware regarding the health risks related to obesity and fatty acid accumulation in the body.
Achievable – The objective of the food guide is to ensure positivity to the people of the Canada. The objectives are achievable since the guide aims to adopt some of the American online food pyramid together with the interactive elements (Rice et al. 2016).
Relevant – The people of the country had been long aware of their dietary issues. With the rising rate of the obesity and the weight problems and the illness in relation to the obesity problems, the Canada food guide aims towards the addressing the changing patterns of eating , the diets and the supply for providing additional nutrition to the targeted groups like the children, men and the elderly.
Time bound – The objective towards the introduction of the new heath plan for the Canadian people towards the changes in the eating habits for the wellbeing of their health is time bound.
The primary goal of the guide is to promote wellbeing to the children, women and the elderly people.
Two slogans:
- Eat well and play hard – Make life a balance
- The risk of the obesity in the childhood has led the entire generation at risk
The three strategies and the Tactics to support the strategies are as follows:
- Creation of the awareness –
Promoting the possible health issues overeating can fetch
Introduction of outdoor games and activities in the school for the students
- Imparting of the knowledge
Introduction of the knowledge regarding the correct diet plans and the essentiality of it (Paradis 2016)
Elimination of the misconceptions and the concept of overeating in the name of fulfillment
- Projection of the image
Projecting images and pictures in the school boards to make the students aware
Introduction of the calorie count and the possible chances of the fat in each and every fast foods.
References
Paradis, E., 2016. Obesity’as process: The medicalization of fatness by Canadian researchers, 1971–2010. Obesity in Canada: Critical Perspectives, p.56.
Rice, K., Te Hiwi, B., Zwarenstein, M., Lavallee, B., Barre, D.E. and Harris, S.B., 2016. Best practices for the prevention and management of diabetes and obesity-related chronic disease among Indigenous peoples in Canada: a review. Canadian journal of diabetes, 40(3), pp.216-225.
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