COMM 3020 Professional Communication of Social Media Advertising
Scenarios: Pick one scenario listed below under the heading of your program, or you may choose one of the General Business scenarios. Note: You may tailor any of these topics to your specific program interest (e.g. Supply Chain Management).
Marketing
- You work in the marketing department of a clothing and apparel company. Your supervisor is considering the idea of using social mediato advertise your products. She would like you to do some research and make 4-5 recommendations based on what experts in marketing have argued about successful social media advertising. Compose a report informing her of your findings.
- Your supervisor is considering a “guerrilla marketing” campaign for a new soft drink product account, but he isn’t quite sure if the concept would be effective. He has asked you to research this marketing practice and provide 4-5 recommendationsfor running a successful guerrilla marketing campaign. Make sure you explain what guerilla marketing is for your readers.
- You work for a mid-sized marketing firm, and one of your clients, a product specialist at an electronics design company, would like to start running focus groupsfor some of their products. She has asked you to compose a report explaining what focus groups are, what current research says about the effectiveness of focus groups, and to provide 4-5 recommendations when conducting your own focus group research.
Accounting/Finance
- You have just been hired to work at a brand new sporting goods company. Your supervisor does not know what current practices in payroll accounting are and would like 4-5 recommendationsfor successfully managing payrolls based on the current research. Compose a report informing him or her of your findings.
- You work for a small accounting firm who provides services for other small businesses. A client of yours has been pleased with your accounting services. She is not very good with her own personal finances and would like to you explain to her the benefits of effective personal financing. She has asked you to provide 4-5 recommendationsfor personal financing, and to support your recommendations with current research. Submit to her your findings in a report.
- Your boss is interested in finding out how accounting practiceswill change in the near future. She would like you to conduct research to find out how current accounting procedures will evolve but also what completely new practices might emerge. Provide 4-5 recommendations for the accounting department at the firm in an informal report based on your findings.
General Business
- Your company is considering implementing orientation sessionsto help acclimatize new hires to your business. Your supervisor has asked you to consult current research on the topic and make some recommendations regarding how the sessions might operate most effectively. Compose a report informing your supervisor of your findings.
- Your supervisor has asked you to provide 4-5 recommendationsfor maintaining a positive relationship with your employees’ union. Conduct some research on the subject and compose a report.
- Your supervisor wants to know what common and important elements your company should consider when creating a disability and accessibility management program. What does the research recommend? Compose a report to present your findings.
- Your supervisor wants to know if there is a common framework for an effective diversity training Research the topic and provide your supervisor with a report in which you make 4-5 recommendationsfor a functional program.
Supply Chain Management
Suggest a topic to me. This must be a topic you have not previously written on for any of your other courses, or will be considered plagiarised. You must get my approval on your suggested topic first (before any related assignments are due) or I will not mark it!
Task:
To accomplish your task, provide for your employer that provides your supervisor with clear results and provides your reasoning with the help of legitimate research. Feel free to make up any information (names, titles, etc.) you need to complete the assignment.
Answer
Introduction
To remain relevant in the textile and clothing industry, business needs to lias with expert and professional in social media marketing and get to know what to expect. This will make them enjoy the advantages of new opportunities as well as avoiding mistakes.
There are several social media platforms where someone can advertise their products. Some of the commonly used and recommendable ones include the following;
- Pinterest advertising
- YouTube channel
- LinkedIn Ads
Problem statement
Considering the case at hand, having run a clothing and apparel company, I opted to conduct research on the use of social media to advertise my products. From the research, it was evident from almost all sources that marketing through social media is one of the most versatile and cost-effective methods and this could greatly help me reach my customers fast and in large numbers. This report is a summary of the research findings alongside recommendations on what most experts in the social media marketing argued about social media marketing.
Research and analysis
Recommendations on why to use social media for advertisingFrom a survey and research finding, most of the experts recommended the use of social media for marketing my clothes with the supportive arguments that most of my future and potential customers spend time on social media channels. From statistics, about 70 percent of the world populations have at least one social media platform profile. The number is expected to be raised after the other. With the current high and expected number of social media use on a daily basis, it’s a great opportunity for our company to post the images of our clothing, prices and other information relating to our product for our online audience to view. (Smith, 2018)
According to these experts, the viewing is always the first event. If the clothing material attracts the customer, they tend to react by seeking contact information and posting comments or their views about that particular clothing. This moment will now open up an opportunity for convincing the customer by giving more details and offers for the clothing. Moreover, nowadays, not only customers are on social media, but there is a high probability that most of them are spending time looking for decent clothes and fashions worn by other people like celebrities every day and therefore it’s recommendable that I used these pages to post for my clothing targeting these groups of social media users. In addition to that, it has been evident from the research that it will be easy to reach and connect with our target customers easily if only we maintain active profiles and channels in social media platforms that these customers often use. From one of the expert, he claimed that” don’t make your audience come to you for your clothes, go for them. Missing in social media would be missing a chance to connect with potential customers seeking clothing’s that our organization deal with. (Hughes & Reynolds, 2016)
Marketing through social media will be very cost effective
One of the major challenges I have been facing is planning an adhering to my marketing budget. According to experts, marketing is a costly activity. To be successful in the clothing business, you have to cut the cost associated with selling process of those clothes. Social media marketing is one of the recommended methods of advertising goods such as clothing and textile products. According to one of the experts I met across, one of the greatest benefits of social media marketing is that it assists the seller in cutting all cost associated without marketing their products without sacrificing the end results. The method is recommendable for such product like ours since most of the expected results tend to come from time investment in creation of eye please adverts on clothes, images pictures of models well dressed in those clothes to show a clear images of the outfit and spending enough time to converse with interested fans who end up being customers to those clothes. Social media marketing is recommendable for our textile good since we have enough time to advertise and have interacted with interested fans. It’s more of time than financial commitments.
Social media marketing will help in connecting our textile product with customers we did not know their existence
In the course of the research on social media marketing through advertisement, it was clear that many brands depend upon search engine optimization and traffic to engage new leads and search. However, in respect to our product, different sources indicated that marketing our clothes through social media platforms can act as a perfect outlet for sourcing out new customers we are not aware of them. Recommendations and reviews to already loyal and satisfied customers will always go miles away in helping us to connect with customers that we are not aware of. It’s recommendable to always give the best offer and quality of clothing to any customer we win. (Dill, 2009)
Enjoying brand recognition will be easily achieved if we use social media marketing
Social media goes hand in hand with visibility. Experts advocate for this method since our product is accessed with more of appearance than any other measures. Social media offer a platform where textile commodities can be posted for all viewers to see them and in the many viewers in different platforms; many experts believe you can never miss a good number of them who are interested and ready to purchase those clothes.
Conclusion
Social media marketing is a fantastic way of reaching new users. Though it may be challenging to come up with a successful social media campaign for some goods, in the case of textile and clothe industry, it needs time commitments and persuading adverts placed on social media. Therefore, as for proposed to my department supervisor that social media marketing is the most effective method to advertise our clothing products and apparel. (Brianna, 2018)
References
Brianna, J. (2018). Techniques You Need for a Successful Social Media Campaign. life marketing, 7-12.
Dill, K. E. (2009). Seeing Through Media Influence. In Dill, How Fantasy Becomes Reality (p. 6). Oxford University Press.
Hughes, T., & Reynolds, M. (2016). Techniques to influence buyers and changemakers. social selling, 2-23.
Smith, K. (2018). Reasons Why Marketing Through Social Media is a Must For Every Small Business. life marketing , 9.
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