COIT20246 ICT Services Management: IT in Travel Agency
Describe the usage and value of information and communication technology in the everyday business operation of a travel agency.
You may include information of any business/education project (eg. library system, international recruitment, etc).
Answer:
Information Communication and Technology in some year has gone through drastic changes in the world. The economic and social structure has been widely affected due to information and communication technology (Buhalia & Schertler, 1999). Through this technology there are various segments in which it has given a chance of development such as Travel & Tourism. Travel and
Tourism has been widely benefited as they expanded their market from local to global. Travel agencies have also started developing as the market of travel has been expanded. Technology helped the travel agencies to operate their day to day business and function in much more flexible way.
Travel Agencies have become more competitiveness due to the ICT implications. Their hospitality has been increased and it has also helped the companies to reduce their transaction and operational costs. It has also improved the productivity of a company due to fast transfer of information through technology. Today with the help of high speed internet it is easy for the travel agency to book a trip very quickly that helps to easily reserve a seat for the customer. Customer Satisfaction is the main goal for any travel agency company and through ICT it is becoming easy to reach on that goal. But it is also a negative side of high speed internet is that people book a trip easily through themselves. As internet provides access to all and can also help them to compare prices and do all their researches. It is a big challenge for any travel agency company to deal with the modern day consumers and to deal with this challenge it is required that travel agencies should also modernise by understanding the consumer knowledge and to deal with that accordingly and providing better services than the consumer cannot easily do by itself (Buhalia & Schertler,1999)
Information and Communication Technology has variable effect on market share. Effective use of technology can increase your market share but on the other side if the ICT cannot be used properly which can also decrease your market share. Innovation is required for any company to maintain its stability with this changing world. Technology will always get transforming but it is necessary for travel agencies to transform with the technology with the innovative ideas. In this information technology where all the data can be recorded easily and access to any information becomes easy that can help travel agencies to reach to customers and can know their requirements and that also gives the wide reach to the company (Amadeus 2018).
In conclusion, has been proved that information and communication technology has transformed and change the working of travel agencies. As in modern world where access to information through internet becomes very easy and transparent that becomes a challenge for the Travel Agencies to still play an important role in the market and to play that role travel agencies has to be more advance through information and technology and understanding the market needs and to provide better assistance to their customers and satisfy them properly by fast bookings and through innovative skills. Through it can be said that information and communication technology has a positive impact on the travel agencies rather than a negative impact.
References
Buhalia, D., & Schertler, W. (1999). Information and Communication Technologies in Tourism. Austria: Springer-Verlag
Amadeus. (2018). How has technology impacted the travel agency world? Retrieved from https://amadeus.com/en/insights/blog/travel-agency-technology
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