COIT11239 Professional Communication: Tracksuits-N-Sportswear
For this assignment, you are to create a project proposal for an organisation that wishes to enhance its communications with technology. We would like you to present your proposal and support it with a business report.
The description of the organisation is provided below. You may choose another appropriate case study, e.g., related to your work. Approval for an alternative organisation must be obtained from the unit coordinator.
Case Study: Overview of Tracksuits-N-Sportswear
Tracksuits-N-Sportswear Company Limited is a business located in Brisbane that sells T-shirts and tracksuit tops and pants. Their mission is to be a provider of high-quality T-shirt and tracksuit apparel using simple designs. They purchase the right to use the name/logo of institutions (e.g., universities) and sports franchises for their designs. For the first two years of operation, Tracksuits-N-Sportswear operated out of a garage office where all employees worked within earshot and orders were passed around the garage. However, a rapid increase in demand for their products led to the owners leasing commercial premises to house their operations: sales/marketing, production, distribution, billing, and administration. To increase business, they have also started an additional sales and marketing operation in Beijing, China.
Business documents such as orders and invoices are passed between departments via email. Employees call each other on landlines and mobile phones. The owners distribute general news to the employees using email newsletters.
The time taken between when a customer orders until the order is shipped has doubled since the move to the commercial premises. The owners feel that the lack of effective communications is the cause of the increase in order-to-ship time.
The owners have hired you as a consultant. Their idea is to implement a social media based communication system. They would like an existing system or a collection of existing systems that that supports:
- Sending messages to individuals and groups.
- Is able to track the location of each employee in the distribution department– for safety reasons.
Your task is to identify a system or collection of systems that support the owners’ requirements.
Answer:
Introduction
Facebook is just a platform with which several organizations can use vital publicizing, individual fellowships, proficient connections as well as potential contacts with customers and different organizations. Facebook is just a sweeping term that includes all devices that enables the organizations to create content as well as participate in the shared discussions and trade of all the content online. Facebook touches about each feature of the organization along with its business lives. In the business organization, it is not only to market, but it is also necessary to maintain the Public Relations. It is very basic for Facebook to become a piece of the firm's general methodology. Facebook is breathing and living and it also touches each and every aspects of the organization of Client Service to cutting-edge deals, and even Information Technology and HR.
Summary & Evaluation
Summary: Facebook is the direct approach for Tracksuits-N-Sportswear to publicize its business or it can also make customary outside-site promotions and when somebody navigates, customers are coordinated to the organization's website page where a purchase can be simply made. These methods of utilizing Facebook for the Tracksuits-N-Sportswear business has turned out to be extremely frui
tful for the organization. Simply looking at the amount that the organization spend on the Facebook promotions, the Tracksuits-N-Sportswear knows regardless of whether they have to change their campaign in any manner. Nevertheless, while doing the outer website promotions, the organization may pass up a major opportunity for the social perspectives that Facebook is simply made up of. But, a considerable measure of the organization's fundamental purpose behind being on Facebook is simply to get more and more fan base as well as not to prepare the online deals. It may be like a physical shop essentially to raise the mark awareness.
For the organization Tracksuits-N-Sportswear, a Facebook page is necessary for its business. As the Facebook page also has numerous potential advantages for the Tracksuits-N-Sportswear business. While a few of these assets are just like having the website (Ramsaran-Fowdar, 2013). Consolidated, the benefits recorded underneath can prompt the expanded deals and benefits for the Tracksuits-N-Sportswear business. The marketing exercises that might simply cost a huge amount of dollars through diverse channels must be used on the Facebook for very small amount of expenses or cost. This will also make it complete for the Tracksuits-N-Sportswear organization in case the organization has restricted advertising spending plans. The Tracksuits-N-Sportswear organization can likewise try the showcasing ideas and topics through the Facebook before focusing on greater crusades. Besides, the assets that are necessary for the usage might be considered as well as it might be set up whether all the objectives of the Facebook correspondence ought to be encased in the common objectives of the authoritative correspondence. Facebook can add to various authoritative measurements: change of correspondence procedures, group advancement, help of data stream, advancement of the qualities and combination of hierarchical culture, incitement of imagination, and even of aggregate knowledge under ideal conditions.
Evaluation: Communication is simply defined as the manifestation or an happening of conveying; conferring and trade of information, thoughts, as well as sentiments. The correspondence considers the importance of exchange or data with individuals or gatherings with others (Pavlovic, Lalic and Djuraskovic, 2014). And Facebook is a rising structures on the whole planet today. Communication abilities are represent in the Tracksuits-N-Sportswear organization by the utilization of Facebook system administration. Facebook organizing considers a correspondence outlet for the Tracksuits-N-Sportswear organization. Facebook is utilized by the organization for several purposes. Although Facebook is being used just like a part of several structures by assorted stages for whatever reasons. All the transmission appliance is anything which impart a message, considering sound waves, bits of paper, light waves, cell phone flags as well as screens, Internet, PC screens, bulletins, radio as well as TV signals, along with this, an eternal number of excess bearers. Facebook gives better chances to the organization to make the key need positions, than they could before some other data innovation (Nitschke, Donges and Schade, 2016). Learning is as of now observed as the fundamental variable of a practical upper hand in the innovation economy. The Tracksuits-N-Sportswear needs to build up a hierarchical culture to raise the level of attention to the representatives to make and offer learning, which is the fundamental idea of Tracksuits-N-Sportswear's business, permitting the further development of the entire organization. Facebook has turned into a vital wellspring of information and empowers the formation of the substance esteem chain. This is accomplished by connecting the integral associations and separate the associations with Tracksuits-N-Sportswear merchants as well as clients.
Ethical as well as Intercultural Implications
Facebook, for the most part, is depicted as a constructive thing among the organization, yet the Tracksuits-N-Sportswear has a tendency to overlook the moral worries behind the Facebook. Even all the more stressing that the organization is likely the most helpless with regards to utilizing Facebook. Facebook advancements open up the other sort of moral or ethical space in which Tracksuits-N-Sportswear organization's employees and groups, both genuine as well as virtual, are developed, displayed, arranged, overseen and also performed. At the point, when Facebook does nobody can ever ensure the hundred percent that they are addressing the individual working in the Tracksuits-N-Sportswear (Mercea, 2013). The greatest moral concern is securing the information of the organization as well as customers who think that Facebook is the sheltered space for their organization. There are such a variety of shrouded perils and moral worries for the Tracksuits-N-Sportswear benefit that more youthful employees wouldn't significantly consider when joining or linking its business with the Facebook. Facebook progressively stay as part characters and associations with genuine, encapsulated selves and disconnected 'true' networks (Livermore and Verbovaya, 2016). However, Facebook still empowers the clients to deal with its self-introduction as well as its interpersonal, organization in ways in which the organization disconnects with the social spaces at Tracksuits-N-Sportswear which the company regularly don't allow. While societies in the entire world esteem and their individual customs, convictions, as well as standards that totally make them clearly unique, Facebook joins employees of organizations around the globe paying respect to direct contrast as well as geological limits.
The complete pressure of the time as well as space, just because of union of fresh media as well as globalization, has contractile the entire world into the considerably smaller intelligent tract. The organization Tracksuits-N-Sportswear can collaborate with every one close to sending as well as getting messages. Facebook has brought individualist from assorted societies together worldwide town. Correspondence and association are the key co-variant that contact how Facebook influences the intercultural adaptation. Cultural contrasts impact correspondence, conduct, and qualities (Cho, Schweickart and Haase, 2014). In connection to the new web-based social networking, contrasts in individuals as well as cooperation societies are evident in the clients' correspondence along with the behavioral styles.
Recommendations
Making a viable Facebook strategy implies more and more meetings: For instance, a BMW businessperson was let go for posting all the grievance about the lousy sausage that his manager served to clients, as well as for uploading on his Facebook account an image or a photograph of the working environment setback.
Try not to let a Facebook post get the Tracksuits-N-Sportswear stuck in an unfortunate situation with the manager: Certain hours that employees spend to make, actualize, as well as deal with an association's web-based social networking approach is suitable or well spent, however, almost all the subsequent strategies will surely have an articulated administration inclined (Balakrishnan and Manickavasagam, 2016).
Coordinate With Other Organizations: Remember, the Facebook social networking is an informal community. All things considered, the Tracksuits-N-Sportswear ought to ensure that the company’s page is taking after another nearby non-benefit association pages, similar to the government organizations, open libraries and administration gatherings. On the off chance that the organization post something that its gathering of customers would be occupied with, and offer them with the same. Therefore, the Tracksuits-N-Sportswear should build up an association as well as probably share the Tracksuits-N-Sportswear association's Facebook posts with their group of onlookers. The Tracksuits-N-Sportswear must ensure that they are staying aware of its group as well as accomplices by enjoying their pages. The Tracksuits-N-Sportswear can likewise exploit the labeling highlight in the Facebook by labeling its group accomplices in posts as well as pictures that organization share (Al-Rawi, 2016).
Conclusion
This study concludes that the correspondence has enhanced incredibly by the rises as well as ceaseless development of the Facebook. Every organization utilizes Facebook to speak with its clients. Facebook has advanced correspondence higher than ever. The straightforward entry and development makes the Facebook exceptionally useful to everybody from ministers to government officials. As Facebook also advances, the correspondence will enhance as well as keep on soaring higher than ever. The positive effect on correspondence unquestionably defeats the negative as well as makes it exceptionally beneficial. It has been concluded that the Facebook is media intended to be spread through social association, made utilizing profoundly available as well as adaptable to distributing strategies. Facebook also underpins the human requirement for social connection, utilizing the Internet and online innovations to change the communicate media mono-logs into the Facebook exchanges. It also assists the democratization of learning and data, changing individuals from substance buyers into substance makers. The Tracksuits-N-Sportswear likewise alludes to the Facebook as a client created substance as well as customer produced media.
References
Al-Rawi, A. (2016). News values on social media: News organizations’ Facebook use. Journalism, p.146488491663614.
Balakrishnan, J. and Manickavasagam, J. (2016). User Disposition and Attitude towards Advertisements Placed in Facebook, LinkedIn, Twitter and YouTube:. Journal of Electronic Commerce in Organizations, 14(3), pp.17-34.
Cho, M., Schweickart, T. and Haase, A. (2014). Public engagement with nonprofit organizations on Facebook. Public Relations Review, 40(3), pp.565-567.
Livermore, M. and Verbovaya, O. (2016). Doing Collaboration: How Organizations Use Facebook to Foster Collaboration. Human Service Organizations: Management, Leadership & Governance, 40(5), pp.553-571.
Mercea, D. (2013). Probing the Implications of Facebook Use of the Organizational Form of Social Movement Organizations. SSRN Electronic Journal.
Nitschke, P., Donges, P. and Schade, H. (2016). Political organizations’ use of websites and Facebook. New Media & Society, 18(5), pp.744-764.
Pavlovic, J., Lalic, D. and Djuraskovic, D. (2014). Communication of Non-Governmental Organizations via Facebook Social Network. Engineering Economics, 25(2).
Ramsaran-Fowdar, R. (2013). The Implications of Facebook Marketing for Organizations. Contemporary Management Research, 9(1), pp.73-84.
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