AEM 1200 : Business Management Strategies : Targeted Market for the Se
Answer:
Business Management Strategies
Airbus is a firm that operates on defense and space, helicopter and commercial div
isions. However, it faces competition from other companies such as Boeing, Bombardier, Embraer and UAC in service provision. These companies can pose an opportunity to Airbus while others can pose a threat depending on the targeted market for the services provided. For instance, Boeing poses a threat to Airbus in its services whereby, they target the same market regarding Defence, Space, and commercial. They have the same vital successful sectors, and to advantage, Boeing has $93.393 revenue billion as compared to Airbus $81. Regarding technology Boeing is in the category of a leader same as Airbus. Conversely, its market share is not too far from Airbus. It has a difference of 9.8%, market share which indicates that any slight mistake made by Airbus, Boeing can quickly take over as it has a strong market position and strong R&D. However, its disadvantage of offering expensive R&D and delayed deliveries can lead to an opportunity to Airbus firm.
On the other hand, Bombardier, Embraer, and UAC possess a little threat to Airbus firm regarding service provision. Nevertheless, they provide an opportunity to Airbus firm whereby they have a low market share percentage as compared to Airbus and Boeing. They have a little revenue, and their technology is yet to be active as that of Airbus. For instance, UAC and Embraer are still operating in emerging market. Embraer could pose a threat to Airbus regarding the target market in divisions as they provide same services and on time delivery and have a full range of executive jets.
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