Acf5955 Management Accounting And Customer Assessment Answers
1. Your project team is required to present to EvercrestCorp’s senior management a recommendation of the best strategy you believe that the Company should adopt in order to be competitive. In order to achieve this, your team should conduct research into the fundamental ways in which companies can achieve a sustainable competitive advantage. Specifically your team is required to:
(i) Discuss in detail at two of these strategies, and for each one, identify and discuss in detail two Australian or US, publicly listed companies (include the company code of each) that have succeeded in using the particular strategy, the reason why the strategy was chosen and implemented by the company, and how this has been effective for each company.
(ii) Using your research from Requirement 1(i), present the senior management team with a recommendation of the best strategy you believe EvercrestCorp could adopt in order to be competitive and why this is the best one. Your discussion should include and justify what you believe to be the critical success factors in achieving this strategy. Explain also why the other strategy, as identified by your research above, may not be as effective for EvercrestCorp as the one recommended.
3. (i) Design a customer profitability system based on Activity Based Costing (ABC) for EvercrestCorp. Include the activity cost driver rates; the customer related activity cost pools and indicate the profitability of each of the three customer groups.
(ii) List and briefly justify two other potential activity cost pools and cost drivers from the case (in addition to those listed in Table 5), that may be used for selling, distribution and administration costs.
4. Discuss in detail your customer profitability results for EvercrestCorp with an emphasis on analysing the customer related activity costs.
5. Based on your project team’s research and also on your customer profitability analysis for EvercrestCorp, identify and discuss in detail two main strategic issues that may arise for the company.
Answers
Customer Profit Analysis | |||
Particulars |
Department Stores |
Soccer clubs |
Sport shops |
Sales | |||
Small |
$ 781,250.00 |
$ 2,343,750.00 |
$ 937,500.00 |
Medium |
$ 780,000.00 |
$ 2,031,250.00 |
$ 1,462,500.00 |
Large |
$ 255,007.00 |
$ 562,507.00 |
$ 375,007.00 |
Total Sales (A) |
$ 1,816,257.00 |
$ 4,937,507.00 |
$ 2,775,007.00 |
Expenses | |||
Material cost | |||
Small |
$ 68,750.00 |
$ 206,250.00 |
$ 82,500.00 |
Medium |
$ 78,000.00 |
$ 203,125.00 |
$ 146,250.00 |
Large |
$ 191,250.00 |
$ 421,875.00 |
$ 281,250.00 |
Labor | |||
Small |
$ 62,500.00 |
$ 187,500.00 |
$ 75,000.00 |
Medium |
$ 66,000.00 |
$ 171,875.00 |
$ 123,750.00 |
Large |
$ 153,000.00 |
$ 337,500.00 |
$ 225,000.00 |
Manufacturing Overhead | |||
Small |
$ 40,000.00 |
$ 120,000.00 |
$ 48,000.00 |
Medium |
$ 43,200.00 |
$ 112,500.00 |
$ 81,000.00 |
Large |
$ 102,000.00 |
$ 225,000.00 |
$ 150,000.00 |
Selling and distribution costs | |||
Marketing and Promotion |
$ 276,750.00 |
$ 369,000.00 |
$ 276,750.00 |
Sales Commission |
$ 307,500.00 | ||
Sales Visits |
$ 276,750.00 |
$ 338,250.00 | |
Delivery activities |
$ 650,812.02 |
$ 428,364.47 |
$ 1,995,823.52 |
Tracking misplaced or lost items |
$ 246,000.00 |
$ 615,000.00 |
$ 369,000.00 |
Administrative expenses | |||
Accounts Maintenance |
$ 256,180.38 |
$ 834,075.67 |
$ 697,048.95 |
Delivery activities |
$ 87,294.53 |
$ 57,457.26 |
$ 267,703.22 |
Tracking misplaced or lost items |
$ 109,988.00 |
$ 274,970.00 |
$ 164,982.00 |
Total Customers costs (B) |
$ 2,708,474.93 |
$ 4,564,492.39 |
$ 5,629,807.68 |
Net Customers Profit |
$ (892,217.93) |
$ 373,014.61 |
$ (2,854,800.68) |
(Source: Created by Author)
(ii) The cost pool is an accounting term that refers to the amount of cost that has to be allocated between the goods and services of the business. In this case, the two other cost pool that could have been included or sales man Commission and inspection expenses. The cost drivers are the basis on which the costs are allocated on various departments. In this case, the cost driver that could have been used for allocating sales man commission is the number of units sold. The reason behind using number of unit sold as a cause driver for allocating detachment Commissioner is that the commission is dependent on the sales made by the person. On the other hand, the cost of inspection can be the number of inspections. The cost of inspection will be dependent on the number of inspection made so selecting the number of inspection as a cause driver is justified.
4. The table above shows the customer profitability analysis for department store, soccer clubs and sports shops. The calculation shows the net profit or loss that the business has made from each of the above categories of customers. The company is engaged in selling three types of soccer tops this are of small medium and large size. The total revenue earned by departmental stores is $1,816,257.00, by Soccer Club is $4,937,507.00 and by sports shop is $2,775,007.00. Then all the costs have been deducted from the revenue for ascertaining the net customer profit or loss. The activity cost have been classified as selling, distribution cost, and administrative expenses. Then each of these costs have been further classified in various categories. Then that cost is distributed among the customers based on the cost drivers. After making all the calculations it has been found that department store sports shop has made a loss of $(892,217.93) and $(2,854,800.68) respectively. The company has made a profit of $373,014.61 for soccer club customers. Therefore based on the above calculation it can be said that only profitable customer group for the company is sports club (Lopez-Valeiras et al., 2015).
On further analysis of the customer, profit statement have shown that the main reason for the two categories of customers for making losses are the activity costs. The scrutiny of the activity cost shows that the activity cost of the customer is 105% of the revenues in case of department stores. On the other hand, in case of sports shop it can be seen that the activity cost is 159 % of the revenue. These are the reasons for which this customer group have made huge losses.
5. The strategic issues are the critical changes that affects the value, mission, resources and structure of the organization. In this case, the customer profit analysis have shown that there are two categories of loss making customer for the company. The strategic issues used to make decision whether to continue or discontinue with this customers. It is an important strategic decision so actions should be taken after proper analysis. This decision is strategic in nature because this could change the structure and resources of the company (Contrafatto & Burns 2013).
The analysis of customer profit statement have indicated that the basis on which the activity costs are allocated among various customer group is not appropriate. The reason is that on analyzing the proportion of activity cost among various customer groups it appears that the distribution of activity cost is unbalanced. It can be seen that 21% of the activity cost is allocated to the department store, the 29% of the activity costs is allocated to soccer club and 50% of the activity causes are located to the sports shops (Hiebl, 2014). Where if the sales figure is compared then it can be seen that department store contributes 19% of the total sale, soccer club contributes 52% of the total sales and the sports shop contributes 29% of the total sale. Therefore, it is apparent from the above figures that 50% of the activity cost is absorbed in sports shop that only contribute 29% of the total sale. Hence, it is an important strategic issue for the company change the basis of allocating the activity cost.
Particulars |
Department Stores |
Soccer clubs |
Sport shops |
Cost allocation % |
21% |
29% |
50% |
Sales % |
19% |
52% |
29% |
Table 2: Cost and sales proportion
(Source: Created by Author)
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