ACC518 | Accounting | An Analysis of a Article of Accounting News
“He CEO has forwarded to you an interesting article and requires you to provide her with a deeper theoretical understanding of the issues discussed so that she can fully engage in the lively discourse at an upcoming conference.
You are required to find a newspaper article or web page report of an item of accounting news, i.e. it refers to a current event, consideration, comment or decision that has been published after the 1st of June 2018. Your article could also come from one of the professional journals. Your article should also relate to a different issue to what you will be investigating in Question 2 (in other words, don't use an article about the exposure draft you will be using in question 2).
Explain the article that you have found in your own words.
Answer:
Introduction
This report is developed for providing an analysis of a recent article of accounting news in order to gain a deeper theoretical understanding of its major issues. The article selected relates to a current event that has been published recently for providing an understanding of a latest accounting issue to be taken up by a CEO for a lively disclosure in a conference. In this context, the accounting news article selected is latest issue published in ‘Royal banking commission of Australia’ that can be accessed from the link: (https://www.news.com.au/finance/business/banking/the-real-reason-why-aussie-banks-prefer-to-keep-us-in-the-dark/news-story/6e5431ab5e6a6d7340995fd1ac1c1b9e)
Description of Accounting Issue
The article selected has presented the accounting news in relation to the declining trustworthiness of credibility of the Australian big banks in the mind of customers. It has cited the reasons that have lead to the loss of trust within the financial institution by the customers. The issues are exposed by the Banking Royal Commission, a major ad-hoc formal public inquiry that holds the responsibility of looking into the controversial matters (Urquhart, 2018).
Description of Major Issues in Article
This article has discussed about the issue of decreasing credibility of the banks due to increasing incidents related to the allegations of frauds of different types. There have been rise in the incidences related to the misconduct and unethical behavior of the banks within Australia negatively impacting the customers rights and protection. The banks are being charged with increasing allegations related to bribes, fees for no service and worthless insurance policies. As stated in the article, the lack of financial literacy within Australian population is cited to be the main reason for their exploitation by the banks. The consumers are having less knowledge in related to the mortgages, superannuation, credit cards and insurance policies and therefore many times are fooled by the banks. They are less knowledge about the terms and conditions of the loans and also are paying off more principal to repay their mortgages once the loans period gets expired. The customers often invest in complex financial policies and this result in losing out their personal wealth (Urquhart, 2018).
In addition to this, the Royal Commission in the article has identified Aussie banks are involved in providing loans to the customers having lower credibility without recording their complete financial information by adopting the use of a Household Expenditure Measure. This can be referred to as a banking tool that is used for gaining trust of the customers in relation to the mortgage policies by publishing brochures having positive image of the bank. The bank never depicted the problems that the customers face if they are not able to meet out their debt obligations. As such, the article has provided an in-depth understanding of the issues related to the exploitation of the knowledge vacuum by the banks for promoting their growth and development. The Royal Commission through the overall enquiry held in this context has placed emphasis on implementing more strong regulations on the banks for protecting the consumer’s trust and welfare. The Commission has recommended implementing new financial structures and policies that are able to provide in-depth knowledge to the customers regarding the complexity of their loan process (Urquhart, 2018).
The Commission has directed the government to adopt the financial policies that aims to dilute the power of big banks by enabling the new entrants within the financial market. This will help the customers to have better choices and options to avoid the financial services and loans leading to improving accountability within the business operations of the major banks of Australia. This move of the government will helps in improving the transparency within the Australian financial system by placing more power into the hands of the customer. The entry of more players into the financial market will also help in developing the innovative financial policies and regulations. Thus, this will help in implementing more layers of regulation into the banking sector with the primary objective of providing better information to the customers to facilitate them in taking better decisions. The better regulation is the need for restoring the credibility within the Australian banking sector and providing the customers trustworthy and reliable financial services. In addition to this, the Royal Commission has also directed the Australian Government for promoting the use of more educational and support programs for improving the knowledge of the customers in relation to the different type of financial product and services, This can be done through carrying out financial literary campaigns that will facilitate them to take accurate financial decision (Farr, 2018).
Implication of Accounting Theories on the Selected Articles
The violation of an accounting regulation certainly results in negatively impacting the welfare of the stakeholders. In this context, stewardship theory implies that managers or senior management in the company are the stewards of company (Andreaus, Costa & Parker, 2014). The steward is defined as someone whose major goal is to protect and takes care of the needs of the others. So, it can be said that role of managers and executives is to protect the interest of stakeholders and take decisions that could protect the interest of the owners or shareholders. As per the stewardship theory, management has to work in such a way that it helps to maintain the sole objective of prospering the wealth of shareholders through considering the interest of society in which company operates. Therefore, there are certain accounting and law regulations that a company has to follow to maintain transparency and reliability in its accounting process.
As such, Royal Banking Commission is placing emphasis on improving the regulatory system over the banks for strengthening their corporate governance system as stated by the stewardship theory of accounting (Farr, 2018). The stewardship theory of governance states that company must have clear objective to satisfy the requirements of shareholders but it not perceived that benefits should be achieved through using the methods or process that violates certain regulations and laws. The stewardship theory is better connected with the agency theory as explains the CEO and board are two different bodies that is responsible for the activities of the management. Board members that are the independent to the company but they should regulate the managers work so that there were no problems in the company in relation to management. Stakeholder’s theory on the other hand provides that only needs of the shareholders must not be given priority always, but there must be proper balance between the needs of each stakeholder to ensure the growth of the company (Fernando, 2009).
In context of these theories, it can be stated that the Australian banks are placing emphasis on promoting their growth and development rather than acting as responsible stewards towards its customers as identified from the article analysis. The behavior of the banks can be cited as unethical and illegitimate on the basis of stewardship theory as discussed above. The banks are stated to be highly responsible formulating the governance and integrity within the overall financial structure of a country. As such, the Australia big banks need to strengthen their corporate governance system so that they can act as important stewards towards promoting reliability and transparency within the financial structure of the country (Urquhart, 2018).
Conclusion
It can be stated from the overall analysis held in the report that increasing transparency and accountability within the banking sector has become a major issue of concern within Australia as per the inquiry conducted by Royal Bank Commission. In this context, it is highly essential for the government to develop more regulations on the banking sector for protecting customer trust and confidence.
References
Andreaus, M., Costa, E. Parker, L.D. (2014). Accountability and Social Accounting for Social and Non-profit Organizations. Emerald Group Publishing.
Farr, M. (2018). More choice, more competition, more power’: Treasurer Scott Morrison on banking shake-up. Retrieved 8 October, 2018, from https://www.news.com.au/finance/business/banking/more-choice-more-competition-more-power-treasurer-scott-morrison-on-banking-shakeup/news-story/9caafdca9aa92df50c15ffd8490ba770
Fernando, A.C. (2009). Corporate Governance: Principles, Policies and Practices. Pearson Education.
Urquhart, C. (2018). The real reason why Aussie banks prefer to keep us in the dark. Retrieved 8 October, 2018, from https://www.news.com.au/finance/business/banking/the-real-reason-why-aussie-banks-prefer-to-keep-us-in-the-dark/news-story/6e5431ab5e6a6d7340995fd1ac1c1b9e
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