A Case Study and Swot Analysis on Marketing Research
Discuss about the Case study for Marketing Research Case Studies and Swot Analysis?
Answer:
Introduction
The researcher has adapted variable positions in making the petroleum companies effective in Canada. The purpose of the research is to keep low costs through self-service technology so that agricultural customers would buy their products without the involvement of any sales representative (Bertelsen, 2012).
Executive synopsis
Shell Canada Limited launched its online stores in the year 2002. This is called as the e-Store for most consumers. The objective of the research is to make necessary ideas by applying self-service technology. Here, sales representative reviews main products that are attained through determining new products. According to the survey, there are many technical problems associated with customer feedback in raising a major issue. This could be preferred as traditional but will the remaining groups of e-Store are unaware bout the problem (Kotler & Armstrong, 2014). If prompt actions were not taken regarding the major issue, Shell Canada would decrease and lose customers.
Core problems and opportunities
The idea assessed on the traditional venture of Shell Canada Ltd would make a specific result based on arising core problems and opportunities that are as follows:
Problems
The main problem is that Shell Canada addresses in lowering the online stores through technical and user interface (Keçetep, 2013).
The second problem is Shell Canada relates to customer adaptability by creating a self-service system, which would not be proportional.
Opportunities
It has a good strategy in making increased perception of communicating problems that include Electronic Data Interchange and e-Commerce technologies.
Shell customers have a good alliance in making service quality effective and building trust among customers (EI Ansary, 2012).
SWOT analysis
The researcher has made feedback to assess various resources through the market strategy of Shell Canada Ltd effective. These would be implemented through a tabular format by studying various strengths, weakness, threats and opportunities.
Strengths
Making Canadian market through technological impact
The strength lies in making a dominating nature of commercial clients stable
Shell customers have made effective balance on quality service through reasonable process (Burns & Bush, 2014).
Making e-Stores even
Good value in petrochemical products
Weaknesses
Bad use of generating passwords
Irrelevant notification messages
Low utilization (Keçetep, 2013)
Confusing login page
Back-end e-Business systems
Threats
Customer’s adaptability is not increasing
Underdeveloped personal relationships
Competition does not have superior access (Bertelsen, 2012).
Customers are reluctant
Interface problems on e-Stores
Opportunities
Increasing good perspective of agricultural customers
Downstream activities include refining, market sale, and distribution
Exploration of customer activities
Good coordination among Shell Canada and other petroleum companies (Ahmad, 2013).
Holding as a good lubricant materialGreatest risk and greatest benefit for the company
The greatest risk of the company is that prompt actions decreases sales and loses customers. It is determined as a moderate effect where the benefit of the company is to monitor e-Store through close supervisions (EI Ansary, 2012). However, traditional benefits would make the team strategic.
Recommendation
The researcher has recommended that customers must realize in making the problem justified on E-Stores of Shell Canada Ltd.
Conclusion
In this research, the researcher has concluded online stores to make it effective on customer perception. The researcher has also encountered problems regarding traditional methods of petroleum companies of Canada.
Reference List
Ahmad, M. (2013). Marketing Case Studies and Swot Analysis. Saarbrücken: LAP LAMBERT Academic Publishing.
Bertelsen, B. (2012). Everything you need to know about SWOT analysis. [Newmarket, Ont.]: BrainMass Inc.
Burns, A., & Bush, R. (2014). Marketing research. Boston: Pearson.
EI Ansary, A. (2012). Optimum design of shell structures. Ottawa: Library and Archives Canada Bibliothèque et Archives Canada.
Keçetep, I. (2013). Gender Analysis , SWOT Analysis , Survey Design & Analysis. Saarbrücken: LAP LAMBERT Academic Publishing.
Kotler, P., & Armstrong, G. (2014). Principles of marketing. Upper Saddle River, N.J.: Pearson.
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