3608QCA Innovation and Entrepreneurship For KFC Edible Coffee Cups

1. Develop ten (10) innovative ideas using innovation related to hospitality industry. From these 10 ideas choose one idea and explain in detail with proper methods and technique. My topic is Edible coffee cup) please research well thanks and put photos as well .

2. These will (mandatory)include macro- and micro-environment analysis, trend analysis, idea box, brainstorming, mind mapsand 6-hats Imagineering etc.

3. Justify opportunities for a new venture in terms of its potential customers and unique value proposition.

4. Present ideas orally to inform and persuade others.

• Coffee chain sleeve cups printed with hourly news bulleting and top hour headlines
• Recipe printing on coffee mixture and type of coffee
• User generated online drinks in the market
• Edible plates in restaurants
• All in one cheese making kits
• Personalized coffee blends delivered to homes upon request
• Recipe coffee mix
• Monthly coffee and music mix for pairing package
• Restaurant to home coffee making for top dollar services
• Edible coffee cups

Edible Coffee Cups 

• This is one of the best innovations for fast food enterprises aiming at enabling its customers to literally eat the cup after the end of taking coffee.
• KFC is one of the restaurants or franchises that have introduced some of this coffee edible cups in some of their restaurants.
• The experimentation of edible coffee cups for packaging of coffee was done to see if the product was feasible to bring into the market in limited quantities (Anderson & Zhou,2014).
• There were consumer concerns like environmental impact was the reason for these approach as well as the company’s desire for simplicity.
• Just like the food industry, the coffee industry is taking a new route in how it deals with environmental impacts of the packaging products. 

Macro and micro environment analysis

• PEST Analysis
• Political-the impact of globalization on KFC coffee has different expected results in different countries. The edible coffee idea will be embraced in some countries while in other will be detested heavily. Also regulation in the coffee industry which is much regulated will affect.
• Economic- the basic demand for coffee will be high due to its basic need to humans. Coffee drinking may vary from place to place the edible coffee cup will be embraced differently.
• Socio-cultural: age, culture, religion and population trends will dictate whether the edible coffee cup will be received either positively or negatively (Hong & Marinova, 2018).
• Technology; more advanced technology has been adapted in the beverage industry and the packaging industry in attempt to deliver variety, healthier and fresher environment.
• Micro Environmental Analysis:
• The porters Five Forces model helps to examine the beverage industry and the edible coffee cups attractiveness and competitiveness. 

Edible Coffee cup

Trend analysis

Idea box

• The edible coffee cup is a great idea which will be embraced now and in the future.
• This is because of the need for environmental conservation and production of biodegradable coffee packaging cups. 

Brainstorming

• Brainstorming helps to develop a creative solution for an existing problem.
• It is particularly useful when there is a need to break out of the same thinking patterns and embracing new ideas. Edible coffee cups is a great idea that is worth introduction in the market through KFC restaurants. It is an innovative idea that is good for the advancement of the industry. 

Mind maps

• Mind-maps
• The edible coffee cup was first an idea that was conceived through the thoughts and ideas of an innovative group who came up with the idea.
   Mind maps helps one to think through the innovative ideas first. 
• 6-hat Imagineering
• On the success of an investment like the KFC edible coffee cup, the six hat thinking is a simple parallel thinking process and effective that helps people to be more focused, productive and their thinking mind is fully engaged.
• Opportunities for a new venture in terms of its potential customers and unique value proposition
• Due to its uniqueness, the edible coffee cup will have many potential customers due to change in demographics of the coffee consumer.
• It is an idea with a unique value proposition and has great opportunities due to the number of people who take coffee. 

Reference List