Report on GOGAL Designs Online Business

Advertising Model

In Advertising model, a website gets money by paid advertisements.  There are so many websites which follows advertising model e.g. google.com, twitter.com. The website gets amount by companies for advertisements.

Subscription Model

In Subscription model, a company takes yearly or monthly charges from customers for the services used by them. This model is growing rapidly because there are so many companies which are following this model e.g. Netflix, Adobe.

Freemium Model

Freemium model is a free model initially. In Freemium model, first the company gives the free services but takes charges on upgrade and advanced features. Companies take yearly or monthly charges from customers for upgrade and advanced services. This model is growing rapidly because there are so many companies which are following this model e.g. Skype, Dropbox.

The Ecommerce model suits best to the GOGAL Designs as it is the actual requirement of GOGAL Designs. The GOGAL Designs will sale their own products directly to their customer. Therefore Ecommerce model is the best model to start work on online business.

Market Strategy

Marketing and promotion is a major step in online business. There are different types of marketing and promotion strategies to increase the popularity in internet market-

• Advertising
• Sales Promotion
• Public Relations
• Direct Marketing
• Personal Selling
• Digital Marketing

Following image is showing the promotion tactics-

All activities described above are beneficial but advertising and Personal selling both are the best marketing and promotion strategies in the internet market for the designer clothing industry.

Advertising is a mass media tactic for promotion in the internet world. The advertisement can be done by so many ways like- by radio, by television, by news channels, by magazines etc.

While in personal selling there are so many factors like Salespersons, Exhibitions, sales activities in showrooms etc.

Sales Promotion is also good but it cannot be applied all the time because in sales promotion there are factors like discount, coupons, incentives etc. So for the GOGAL Designs advertising and Personal selling is best in starting phase. Sales Promotion can be considered later.

Legal and Ethics Issues in Online Business

There are so many legal and ethics issues which should be considered before starting online business. Following legal and ethics issues should be definitely used in online business-

• Search Engine Optimization (SEO)
• Intellectual Property
• Email Correspondence
• Copy Rights
• Survey Scams
• Online Transaction Security
• Domain Name Scams and Registration Issues
• Privacy Policy

Search Engine Optimization (SEO)

Search Engine Optimization is very useful for online business. There should be proper search engine optimization in the website to make best online business. Search Engine Optimization makes the website on top in the browser so that more users can access the website. Search Engine Optimization implemented by using so many factors like website content, images, keywords, Meta tags etc. All should be unique for best Search Engine Optimization.

Intellectual Property

Intellectual Property is the major issue in online business. Everything on the website about the product or company should be factual. There should be high degree trust between users and website owner and business owner. Every person connected with the website should have trust and faith upon each other.

Email Correspondence

Email Correspondence is also one of the major issues in online business. In online transaction or order, there are so many email messages sent by the business owner or website owner. Sometimes users get passwords through emails. Therefore, there should be high degree privacy and confidentiality in email servers.

Copy Rights

Copyright is the major crime now a day. Most people copy the content of the website or URL to mislead users.

Survey Scams

There are so many survey scams now a day. People take survey and took important data from users and can misuse that. They offer money to take survey but most of the time that is fraud.

Online Transaction Security

Online Transaction Security is one of the major issues in online business. The transaction system should be very safe and secure. It is the most critical part in the online business. There should be proper firewall and proper authentication on the online transaction. There are so many threats which stole the important data of users and misuse that. There should be proper security to escape from such type of threats.

Domain Name Scams and Registration Issues

The domain name of the website should be registered and verified. There are so many scams now a day where people stole the URL of others or take similar URL and misguide to users. Therefore the URL should be unique and different.

Privacy Policy

Every company has some policy and that should be obeyed by all website users. There should be proper link of privacy policy on the website and each user should be asked to read the privacy policy before start work on the website.

Technology Infrastructure

The MS SQL Server is one of the best options for the GOGAL Designs. The cost of running the SQL Server database is very less as compare to Oracle and IBM DB2 databases.  The licencing fee is very less approximately 1 tenth of licencing fee of other databases.

Software Components Requirement for MS SQL Server Database System

The minimum software requirements for MS SQL Server 2008 database system are as follows-

Framework

The Microsoft SQL Server setup installs the following components –

• Dot Net Framework 3.5
• SQL Server Native Client
• SQL Server Setup Support Files

Software

The Microsoft SQL Server setup needs the following software –

• Microsoft Windows Installer 4.5 / later version of Microsoft Windows Installer
• MDAC (Microsoft Data Access Component) 2.8 SP1 or later version of MDAC

Internet Software

Internet Explorer 6 SP1 or later version of Internet Explorer

Display

The graphical tools of Microsoft SQL Server requires the VGA or higher resolutions – 1024x768 or higher pixel resolution

Hardware Components Requirement for MS SQL Server Database System

The minimum hardware requirements for MS SQL Server 2008 database system are as follows-

Processor

Processor: Pentium III – compatible process or faster

Processor Speed: Minimum 1.0 GHz, 2.0 GHz recommended

Operating System

Windows XP Professional SP2

All versions of Windows XP

All versions of Windows Server 2003

All versions of Windows Server Vista

All versions of Windows Server 2008

Memory

RAM

Minimum: 512 MB

Recommended: 2.048 GB or more

Maximum: Operating system maximum

Disk Space

Database Engine and Data Files, Replication, Full Text Search: 280 MB

Analysis Services and Data Files: 90 MB

Reporting Services and Report Manager: 120 MB

Integration Services: 120 MB

Client Components: 850 MB

SQL Server Books Online and SQL Server Compact Books Online: 240 MB

(pinaldave 2008)

Implementation Cost of Microsoft SQL Server Database

Enterprise Edition Base Licence: $24,999

Management Tools Add-on: Included

OLAP Server and Data Mining Add-on: Included

Enterprise ETL Add-on: Included

Partitioning Add-on: Included

Advanced Security Add-on: Included

Total Cost: $24,999

(Darmadi Komo 2007)

Purpose and Function of Required Software

The MS SQL Server is one of the best options for the GOGAL Designs. The cost of running the SQL Server database is very less as compare to Oracle and IBM DB2 databases.  The licencing fee is very less approximately 1 tenth of licencing fee of other databases.

But the MS SQL Server is the leader of the database for medium organizations because it is very user friendly, easy to install and easy to administer. The data size in MS SQL Server is 524,258 TB, which is sufficient for the medium organizations. The MS SQL Server database system supports only the Microsoft Windows operating system.

The one more advantage to adopt the MS SQL Server database is that it provides integration with Microsoft Office and provides tools for business intelligence. (Microsoft Corporation 2013) The distributed replay facility of MS SQL Server database system is very less expensive and this distributed replay facility allows the user to capture the full workload on the production server and replay the same on another machine. This helps to solve all the problems and done changes in the hardware or software under production conditions.

(Media Inc. 2013)

Advantage and Challenges for Online Global Design

Online business helps the Global Designs to fulfil all the objectives of the business in the following ways-

Market Share

Market share is increased by the online business because it helps to increase the business area throughout the world.

Maximize Sales

Online business helps in maximizing the sale of the Global Designs. Customer can access the website of the Global Designs from anywhere. In this way, it is very helpful in maximizing the sale of the Global Designs.

Growth

The growth of the Global Designs will increase very rapidly by the online business.

Customer Satisfaction

By online business, Global Designs can serve the consumers on the whole day and that is the reason; the business is focusing on the customer satisfaction more in comparison to production and profit and if the consumer is satisfied, the production and profit will be increased automatically.

The global internet consumers are growing rapidly and the range of the internet consumers is very high in comparison to the traditional non internet consumers. The growing range of the consumers demand very high quality of service and this is the main goal of the online business.

There are some challenges also in making online business. Some of them are following-

Human Factor

The human factor also contributes more in the trends and developments of the online business. The human factor is the main factor in the development of online business. The human works on the web development create the websites and it is the human only who use the online websites.

Security Factor

There are so many threats which may affect the computers and may damage the software, hardware of the computer systems. Every threat has different kind of features like some threat only harm the files in the computer systems but some may harm the havoc of the computer system. So the threat is very dangerous for any organization because it may loss the very important data of the organization. It may be very dangerous sometimes.

Recommendations for Online Business

The report is describing the all advantages and issues of online business. In all aspects, online business is very good for the growth of the company. GOGAL Designs should follow following steps before starting online business-

1. Research and Analysis on the Market and Competitors

The research on the market and competitors should be done first before making the e-Commerce solution. In this the competitors strategy should be analysed very carefully to compete the competitors and to increase the business in the market. The competitor’s websites should be analysed and the scale of the competitors websites and business should also be analysed very carefully and the websites related to our business should be analysed and the keywords used by the customers related to our e-Commerce solution should be understand clearly to get the top rank in the internet market.

2. Evaluate the Business Process of the e-Commerce Solution

The business process of the e-Commerce Solution should be evaluated very carefully to win from competitors in the internet world. Following things should be kept in mind while evaluating the business process –

• The strategy of the quality and the price of the products evaluate carefully.
• Evaluate the product information. Like discounts, category of the products etc.
• Evaluate the inventory system management of the business process, sales order process of the business.
• Account system should be clearly understood in mind before starting the e-Commerce Solution.

3. Planning, Designing and Development of the e-Commerce Solution

The Planning, Designing and Development of the e-Commerce Solution should be evaluated very carefully, to win from competitors in the internet world. Following things should be kept in mind while Planning, Designing and Development the e-Commerce Solution –

• The features and the design of the websites should decide very clearly by analysing another competitor’s websites and by analysing the market requirements.
• Decide the best model to create the best e-Commerce solution within the time period and with the limited number of resources.
• Allocate the proper best resources, time frame and the budget to complete the e-Commerce solution.
• Now start implementation of the e-Commerce solution and done in the decided time frame. Now configure the e-Commerce solution after implementation.
• Now integrate the payment systems for the e-Commerce solution.
• Now host the web site on the proper web hosting server of the best reliable web hosting company. (Vinsign 2005)

4. Marketing the e-Commerce Solution

Now start marketing the e-Commerce solution to compete the competitors in the internet world. Following things should be kept while marketing the e-Commerce Solution-

• Add the Google feeds, shopping feeds etc. on the website.
• Add search engine optimization (SEO) keywords to get the high rank in the internet search.
• Add another high target website’s advertisement on the website to get the internet traffic on the website.
• Use the pay per click agents on the website to get the high internet traffic on the website.

5. Enhancement of the Website

The enhancement of the website should be done on regular basis. Following things can be done under the enhancement of the website –

• Create the admin part of the website to give the proper functionality to the website and to add the proper data in the proper manner on the website.
• Create the monthly reports of the products of the website.
• Sends the newsletter related to the website to the regular customers of the website.

Conclusion

The report is giving the complete and full detail about the proposed online business of GOGAL Designs. The GOGAL Designs can easily understand the issues which can occur in making the online business by studying this report.  Every aspect related to GOGAL Design is clearly visible in the report. Software cost is also mentioned.

Now it is the time for GOGAL Design to take a big step towards the internet market. There are more than 50 per cent people who buy online. That is why it is the need of time to start work on online business and to enhance the productivity and growth of the company.

Online business is very beneficial in the time essential fields. That is the reason that e-Commerce plays a very big role in the Garment Industry. The e-Commerce is very cost effective system. It saves the cost of the middle person that is hired in the traditional business to deliver the products at the customer end or the sales person that is hired in the traditional business to display the products of the organization. E.g. in the shopping e-Commerce website, there is no need of the middle person to display the products and there is no need of the middle person to deliver the products at the customer end.

The e-Commerce solution is affecting more on the low level and high level business also. The business level is increasing very rapidly because of the e-Commerce. The business is increasing with very ease and comfort, because the internet gives a big space to the business and it is not easy to increase the business in the world wide using the traditional manner.

By implementing the good design approach in making the e-Commerce solution, we can defeat the competitors in the internet world. The customers can find the best product very easily. By analysing these things, the e-Commerce is the best option to increase the business world-wide. But there are some disadvantages of the e-Commerce also. There is very tough competition on the internet because in the traditional business, there is competition only in the local shops while in the e-Commerce the competition is world-wide.

References

[1] Hearst Newspaper, LLC 2015, Top Ten Promotional Strategies, Viewed on 26^th Jan 2015 <https://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html>

[2] Media Inc. 2013, Top 12 Features of SQL Server 2012, Viewed on 26^th Jan 2015 <https://mcpmag.com/articles/2012/03/14/top-12-features-of-sql-server-2012.aspx>

[3] pinaldave 2008, SQL Server Journey with SQL Authority, 26^th Jan 2015 <https://blog.sqlauthority.com/2008/09/02/sql-server-hardware-and-software-requirements-for-installing-sql-server-2008/>

[4] Microsoft Corporation 2013, Compare Oracle and SQL Server 2008 R2, Viewed on 26^th Jan 2015< https://www.microsoft.com/en-in/sqlserver/product-info/competitor-compare.aspx>

[5] Darmadi Komo 2007, Understanding Database Pricing and Licensing, Viewed on 26^th Jan 2015

[6] Vinsign 2005, What is E-Commerce and Importance of E-Commerce, Viewed on 26^th Jan 2015<https://webdesign.vinsign.com/what-is-ecommerce-importance.html>