PUBH 8475 : Advanced Program Implementation and Evaluation : Defined
For this Discussion, use the SMART guidelines to draft one goal and three supporting objectives for your SPP.
By Day 4
Post an explanation of three potential implications of having poorly articulated goals and objectives for a public health program. Describe the goal and objectives you drafted. Finally, explain how these goals and objectives can contribute to the effectiveness of your public health program.
Answer:
Three potential implications of poorly articulated goals and objectives for a public health program
For a public health program, poorly defined objectives and goals have contributed to the negative consequences. The first implication will be the use of inappropriate communication methods with the public. Due to the poorly defined goals and objectives, the public health program will not be sure of what it wants to achieve. Thus, the group will not be able to adopt a well thought out communication with the community of focus. The second implication is that of inadequate resources and sustainability of the program. With poorly articulated objectives and goals, the program will not be able to involve other partner groups and organizations to develop a shared vision and sustainability in the utilization of available resources, which will negatively affect healthcare delivery. Lastly, the public health program may find a challenge in motivating the focus community resulting from lack of determination of the communities’ expectations and inadequate outreach and the creation of awareness to the community (Issel & Wells, 2017). Therefore, it is important to devise appropriate goal and objectives in order to enhance public health.
Goal and objectives of the vaccine program
The major goal and objective of the vaccine program are to control and eradicate vaccine-preventable ailments amongst children that cause mortality and morbidity. The objectives of the vaccine program include; by December 2020, decrease the morbidity and mortality of children in age 0-11 months by 90 percent. Another objective is the equitable increase in the routine immunization coverage from the current 74 percent to 95 percent by December 2020. Lastly, by December 2018, the vaccine program should increase education and awareness on the value of vaccine and immunization by 20 percent amongst individuals and communities as their right and responsibility.
How the above-stated goal and objectives can contribute to the effectiveness of your public health program
Today, for every five infants, at least four receive basic vaccinations, unfortunately, this implies that one child out of five does not receive vaccine immunization (Eldredge et al., 2016). Past studies also indicate that many ailments for which effective and safe vaccines are available to have increasingly posed negative health outcomes to children due to issues such as the underutilization of the available vaccines. The goal and objectives will contribute to an effective public health program that prevents vaccine-preventable diseases since higher immunization coverage will indicate an increased utilization of available vaccines and lower chances of death. Noteworthy improvements in utilization of vaccines can be realized if both individuals and the community at large understand the benefits of vaccines; therefore, it is important that the community is empowered and encouraged to seek vaccine services in order to achieve the desired health outcome. This goal and objectives will ensure the effectiveness of the public health program by increasing the demand for vaccination services, thus, health well-being of children (Eldredge et al., 2016). Therefore, if properly used, the above goals can enhance the health of the public.
References:
Centres for Disease Control and Prevention. (2011). Develop SMART objectives. Retrieved from https://www.cdc.gov/phcommunities/resourcekit/evaluate/smart_objectives.html
Eldredge, L. K. B., Markham, C. M., Ruiter, R. A., Kok, G., & Parcel, G. S. (2016). Planning health promotion programs: an intervention mapping approach. John Wiley & Sons.
Fertman, C. I., & Allensworth, D. D. (Eds.). (2017). Health promotion programs: From theory to practice (2nd ed.). San Francisco, CA: Jossey-Bass.
• Chapter 5, “Making Decisions to Create and Support a Program” (pp. 113-139)
Issel, L. M., & Wells, R. (2017). Health program planning and evaluation. Jones & Bartlett Learning.
U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion. (2011b). Evaluation guide: Writing SMART objectives. Retrieved from https://www.cdc.gov/dhdsp/docs/smart_objectives.pdf
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