MORG4038 Management and Organisations : Michael Porters
Questions
Using reliable information from own independent research on a service(s) company of your choice and knowledge of effective management and organisational practices learnt on the module, carefully address the following tasks:Task 1
(Consider including details such as; what the organisation does; its scope and scale; the industry it operates in; its market value; when and how the organisation was created)
Task 2
(Consider including definition of terms and diagrams where relevant)
Task 3
(Consider modern management approaches such as situational, contingent, systems etc.)
Task 4
(Consider all five forces such as power of suppliers and buyers and their logical relevance to the identified objective)
Answer
Introduction
The economic as well as political climate of the UK, EU is greatly impacted due to BREXIT. The potential impact of separation has also impacted the business of both sides, and thus the business is trying to adjust the operational as well as strategic management related operations to circumvent the organizations from negative impact. The main aim of the paper is to reflect on the organization "Evans Transport" which is one of the largest privately-owned transport companies of south-west of England in order to showcase how the organizational structure is helping the company to function effectively in the wake of Brexit. Moreover, the paper also elaborates a modern management approach that could help the company, with Brexit imminent. In addition to this, Michael Porters five forces framework is also discussed.
Task 1: Introduction about the organization
The organization “Evans Transport” is one of the largest privately-owned transport companies that is situated within the South West of England. It is found that in the year 1963, John Evans started a small timber as well as logging business and later in the year 1964 due to the rising demand formed a transport company named “Evans Transport” by purchasing two vehicles which further enabled the organization to function properly within the transport industry (Evans Transport, 2018). The main work of the organization is to understand the various logistic needs of the customers and then creating as well as applying the relevant service which will be suitable for the customers. The main scope of the organization is to continue driving to be a market leader by utilizing the experiences in order to build what is required for achieving the business goals and reinvesting within the business for achieving future objectives. With the help of 150 lorries, the organization can deliver as well as collect goods all around England and the demand for the transport service of the organization is rising which is further helpful in raising the market value of the organization.
Task 2: Organizational structure and how this structure can help the company function effectively
The organizational structure that is provided below reflects on a system that helps in outlining how some of the activities are generally directed for achieving the goals of the organization and how this structure is helpful in running the function of the company effectively in the wake of Brexit (Van der Voet, 2014). The structure of the organization that is provided helps in determining the information flows from one level of the organization to the other level. Furthermore, it is found that the organizational structure assists in defining the hierarchy of the organization.
Figure 1: Organizational structure
(Source: Created by Author)
The organization structure that is given above is helpful in providing a visual representation of how the structure is shaped and how it is helpful in achieving the goals and objectives of the organization. Proper organizational structure of the organization is helpful for the employees of the organization as they get to know whom to report which is helpful in enhancing efficiency as well as assists in providing clarity for each of the members within each level of the organization (Wagner et al., 2014). Thus, each department of the organization will be productive as they will be more focused on both time and energy.
With the help of proper organizational structure, the organization is growing in the wake of Brexit. The main reason for achieving success is that with the structure of the organization, proper flow of information can be achieved which further enhances the chances of success. Moreover, the organizational structure assists in providing clear reporting relationships so the members of the organization can be able to understand the responsibilities to whom they are generally accountable (Lin, 2014). Moreover, it provides clear relationships for the managers so that they can able to supervise the one who is in the lower levels. Additionally, it is identified that the organization is growing rapidly by utilizing the resources effectively (Ahamadzadeh & Ghahremani, 2016). The organization structure helps in ensuring that the company generally has the right people in the right position. Furthermore, the structure of the organization assists in facilitating the proper completion of the organizational related activities.
Task 3: One modern management approach that could help the company, with Brexit imminent
The situational approach is considered as one of the modern approaches that could help the company with Brexit imminent. The Situational approach to management is considered as one of the direct contradictions of the concept of universality management as per which all the managerial concepts, as well as principles, can be applied so that the organization can be able to achieve its objectives as well as goals (Bulitia, 2016). The main aim of the situational approach is to avoid the utilization of general economic related theories on the basis of valid assumptions. It is found that the situational analysis is applied so that the work of the organization can be effectively managed. The theories of situation approach select proper leadership styles that are dependent on the leadership-related situations (Lidya et al., 2016). The managers of the Evans Transport adjust their orientation, decision making as well as various motivational approaches based on their number of combinational factors in various situations including the employee’s characteristics, types of work as well as organizational structures.
As per the Fiedler's situational approach, it is identified that there is no proper or best way for the organizational managers to lead the entire project. It is found that different situations generally help in creating a number of leadership style related requirements for the managers. It is found that the style that works within one environment does not work in the other. Thus, the mangers of the Evans transport have different leadership styles and they cat as per the situations and as a result, they can be able to get proper benefit by using their leadership style though the situation is worse (Mgbere et al., 2017). The organizations focus on the structure of the tasks, on the relationship of the members as well as on the positioning power of the organization in order to work effectively for achieving success with Brexit imminent.
Task 4: Michael Porters five forces framework for conducting an industry analysis of the company
Michael porters five forces framework is considered is one of the analysis tools that utilizes five different industry forces for determining the intensity of the competition within an industry and its profitability level. The five forces framework is provided below:
Bargaining power of the suppliers: The bargaining power of the suppliers is low and as a result, they can be able to sell the raw materials to their buyers at a reasonable price. This directly helps in creating an impact on the profit of the organizations as it has to pay less money for the materials (E. Dobbs, 2014). The suppliers have a low power of bargaining as the number of suppliers are more in number and all the suppliers can be able to supply the needed materials.
Bargaining power of the buyers: The bargaining power of the buyers are high and as a result, they can demand a reduction of the prices of the transport service. Lower prices from the buyers reflect that the revenue for the organization also reduces (Khoja, 2016). It is found that the buyer bargaining power is high in the UK in context to the transport industry as a number of buyers are present and additionally, there are many substitutes.
Figure 2: Michael Porters five forces framework
(Source: Created by Author)
Threat of substitutes: This force is considered as threatening as the buyers can easily find substitutes in the UK who generally can find substitute services at very much reasonable prices and as a result, they can switch (Eskandari et al., 2015). This is mainly because there are a number of transport companies in the UK who provides unique as well as substitute services at a cheaper price and thus the buyers can easily switch.
Threat of entry: The transportation industry is quite profitable and as there is very much less barrier to enter within the transport industry, the threats from new entrants are too high. As in the UK, too many transportation companies are generally competing within the market, thus there is the necessity of creating high barriers for entering by deterring new entrants. The threats of new entrants within the transport industry are too high as very much low amount capital is needed to enter within the market (Adi, 2015).
Conclusion
It can be concluded from the entire report that Evans transport is working effectively to meet the needs as well as demands of the customers though the impact of BREXIT is creating a negative impact on the organization. The paper illustrates the significance of the organizational structure and reflects how the structure of the organization is helping the company in functioning effectively. Moreover, the paper also elaborates a modern management approach that could help the company, with Brexit imminent. In addition to this, Michael Porters five forces framework is elaborated for conducting an industry analysis of the company.
References
Adi, B. (2015). An Evaluation of the Nigerian telecommunication industry competitiveness: Application of Porter’s five forces model. World, 5(3).
Ahamadzadeh, S., & Ghahremani, M. (2016). The Relationship between Organizational Structure and Quality of Services in Government Organizations (Case Study: Education and Nurture Management, Mahabad). Human Resource Management, 3(2), 44-49.
Bulitia, G. (2016). Analysis of Human Resource Management Practices and Firm Efficiency of Consumer Goods Manufacturing Firms in Kenya.
Eskandari, M. J., Miri, M., Gholami, S., & Nia, H. R. S. (2015). Factors Affecting The Competitiveness of The Food Industry by Using Porter's Five Forces Model Case Study in Hamadan Province, Iran. Journal of Asian Scientific Research, 5(4), 185-197.
Khoja, F. (2016). Significance of Internet of Things (IoT): preview of Porter's five forces model. International Journal of Scientific & Engineering Research, 7(4), 962-954.
Lidya, L. N., Afnan, T. E., Atim, D., & Siti, A. (2016). Influence of leadership towards working performance mediated with motivation: a study on the implementation of «Pemberdayaan kelurahan and Kampung» program in Jayapura. Russian Journal of Agricultural and Socio-Economic Sciences, 60(12).
Lin, L. H. (2014). Organizational structure and acculturation in acquisitions: Perspectives of congruence theory and task interdependence. Journal of Management, 40(7), 1831-1856.
Mgbere, C., Kosherbayeva, A., Shynybekov, D., Elmas, Ç., Tsipes, G., Tanaka, H., ... & Ou, L. (2017). BBC 66.3 (5???) P93.
User, S. (2018). Evans Transport - Aggregate Haulage, Concrete, Nationwide Transport. Retrieved from https://www.evanstransport.co.uk/about-us
Van der Voet, J. (2014). The effectiveness and specificity of change management in a public organization: Transformational leadership and a bureaucratic organizational structure. European Management Journal, 32(3), 373-382.
Wagner, C., Mannion, R., Hammer, A., Groene, O., Arah, O. A., Dersarkissian, M., ... & DUQuE Project Consortium. (2014). The associations between organizational culture, organizational structure and quality management in European hospitals. International Journal for Quality in Health Care, 26(suppl_1), 74-80.
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