Mktg6002 Marketing- Business Plan For Assessment Answers

Marketing in the 21st Century has drastically evolved and is a critical component of business administration. The design of marketing plan is integral to business organisation and the assessment for this subject aims to provide students with group and individual work to apply effective marketing strategies.

You will utilise the social enterprise case study developed.

Answer

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The business plan for Piatto ristorante cafe has been made with an aim to fulfil the needs of the customers in the city. The business aims at providing the best class service to its customers. An effective plan is the key to successful business. If the business plan is not successful it would be difficult for the business to sustain the competition. The objective of the marketing plan is not short-term gains rather its objective is long-term sustainability and creating a customer base that helps the restaurant of grow up to 40 percent in the next four years. Not all business plans aims at sustainability and hence this marketing plan is different because the objective is different and not at all for short-term gains. While making the plan the focus of the restaurant was to increase the operational efficiency. If the operational efficiency of the business is increased then only there are chances that the service delivery would be efficient. Good delivery of services pleases the customers and they want to visit the restaurant again. The marketing plan is a result of an in-depth marketing research conducted by the efficient team members of research and development department. The business of the future seems pretty good as the restaurant is estimating the payback time to be two years. The location is the business can be said as one of the reasons for the business to gains maximum number of customers. It is one of the busiest streets of the city and hence the customer flow is good in the rush hours (Gummesson, 2014).

Efficient human resource planning can be said as one of the reasons that makes the owners so that in future the business will have operational efficiency that would aim at pleasing the customers and making them the loyal customers of the organization. An ample amount of the capital would be invested in the interior of the restaurant so that the ambience of the restaurant is soothing to the customers. Modern design of furniture, wall paintings, curtains and beautiful table cloths would seem small thing but the marketers have put an emphasis that putting emphasis on small details successfully creates a positive impact on the customers. A great deal of the money will be spent on the marketing activities like advertising and promotion. This will help the organization to create interest among the customers and also create awareness about the business (Lee, Hallak & Sardeshmukh, 2016). The marketing plan has been made with the help of Business Model Inc, it is an organization that helps new ventures to create marketing plans like with the help of tools like, business model canvas and strategy maps. The company helps those ventures that provides value to the society. Restaurants are such business that fulfill the basic needs of the customers, providing quality of food and services (Walker, 2016). The business plan have been reviewed by the experts and as per their review the plan if executed properly would definitely meet all the goals and objective s of the business like profit making, growth, increase in customer base and sustainability.

References

Gummesson, E. (2014). Productivity, quality and relationship marketing in service operations: A revisit in a new service paradigm.International Journal of Contemporary Hospitality Management,26(5), 656-662.

Lee, C., Hallak, R., & Sardeshmukh, S. R. (2016). Innovation, entrepreneurship, and restaurant performance: a higher-order structural model.Tourism Management53, 215-228.

Walker, J. R. (2016).Introduction to hospitality. Pearson Higher Ed.