Mktg309 | International Marketing | Assessment Answers
Research and evaluate how an electronic form of marketing can lead to a comparative advantage in the 21st Century.
Answer:
Electronic form of marketing is considered as one of the important aspect through which it can be for the companies to market their products and services in the competitive market. In the recent scenario, electronic form of marketing is known as one of the popular source through which the demand and supply of the products and services can be enhanced by the company. In the present scenario, the competition level is high which affect the overall activities of the company.
So, electronic form is related with social media and with the online platform. It can be seen that these sources are considered by the companies so that it can be easy to market the products among the large mass of audience. Electronic form of marketing helps the companies to offer their products and services in the market and also through this it can be easy to gather the information of the other competitors prevailing in the market.
In 21st century, the companies are able to sell their products and services at lower cost in the market and it is done by considering the social media sites. It can be analyzed that by social sites the marketing is done by the companies. The company showcases their products and services or promotes their products and services on the social sites which have enhanced the knowledge of the customers related to the products and services launched in the market.
Through electronic form marketing the company also reduces the cost of printing and the advertisements are directly given on the social media sites. This has not only enhanced the demand of the products or services but also enhanced the overall profits of the company in the competitive market. There are companies who designed the websites so that customers can easily book their orders and it is also considered as one of the convenient source for the customers to purchase the products and services.
So, it can be concluded that electronic form of marketing can lead to the comparative advantage in the 21st century as it can be easy to compare the overall price of the competitors on the market. Due to this, the company has also enhanced the demand of the products and services.
References
https://personal.eur.nl/stremersch/artikels/Editorial%20Marketing%20competition%20in%20the%2021st%20century.pdf
https://circaedu.com/hemj/how-social-media-changed-the-way-we-communicate/
https://www.bigcommerce.com/blog/social-media-advertising/
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