Mktg1001 Foundations Of Marketing: Case Assessment Answers
Choose one of the following companies/brands:
- Woolworths
- JB Hi-Fi
- Uber
- Ford
For the company you and your group have chosen carry out the following analysis and evaluate the company for how they have performed in that area and/or identify issues that may impact on the company and how they have/might address those issues.
- Identify and evaluate the relevant issues in the various environments for the company.
- Identify the segmentation, target market and positioning strategies of the company and evaluate the success of the company in these areas.
- Evaluate the marketing strategy of the company.
- Your recommendations for the company moving forward.
Your report will include your interpretation of your group’s analyses and evaluations of the four areas. In addition, you will comment on your perceptions of the company and why you have formed your views about the company and the brand.
Answer:
Recommendations
Ford is a giant multinational automobile brand and it is counted in the top global automobile companies and with regards to enhance their brand position along with gaining competitive edge over its competitors, they have adopted innovation and creativity amongst their workforce so that desired goals could be attained (Parkeredington, 2017). Along with these strategies, it has been recommended to the organization to adopt cannibalisation and other strategies for lowering their older car models’ prices so that new models could be introduced in the market for enhancing organizational product offering along with the objective of attracting other customer segments (Jia, et. al., 2017).
Ford’s existing models such as Focus C-car, Explorer SUV, etc. have acquired an effective image in the target market and with regards to this, demand for the organizational new car models like Fiesta B-car, Edge and cross have been declined. In relation with promoting their new car models, it is recommended to the organization to adopt cannibalisation strategy under which organizational existing models’ production will be reduced or stopped for a certain period of time which will originate opportunities for the organization to introduce their new car models in the target market (Pope, 2012). This will help the organization to boost up the sale volume in the target market. This will help the organization to enhance their product offering along with enhancing its market share.
References
Jia, W.J., Wang, S., Lu, H., Shao, Y., Lee, E. and Zhang, Y.D., 2017, June. Ford motor side-view recognition system based on wavelet entropy and back propagation neural network and Levenberg-Marquardt algorithm. In International Symposium on Parallel Architecture, Algorithm and Programming (pp. 3-12). Springer, Singapore.
Parkeredington, 2017. Ford's Market Segmentation [online]. Available from: https://parkeredington.blogspot.com/2017/03/fords-market-segmentation.html [03/10/2018].
Pope, B. 2012. Newer Ford Models Cannibalizing Sales of Older Siblings [online]. Available from: https://www.wardsauto.com/industry/newer-ford-models-cannibalizing-sales-older-siblings [03/10/2018].
