MKT550 Global Marketing: Operations Plan of Windy City Beauty

Operations Plan: Windy City Beauty

Day-to-day operations

The services rendered as by Windy City Beauty can be garnered by several different means.  The merger of the application and the clientele is an interactive experience which is receptive to both the customer and outsourced business.  Aside from using the application, clients can directly email the Windy City Staff for support.  Typical hours would range from 8am to 8pm, Monday through Thursday, Friday 8am to 6pm, and Saturday 8am to 4pm. Sunday, Windy City Beauty will not have a staffed office time; however, services will be supported by the staff on a case by case basis.

Windy City Beauties staff is extremely devoted and knows the prominence of customer and business relations.  Consequently, our staff understands the importance of relating the customer to the business in a prompt manner.  Therefore, our staff has been instructed to merge their ‘Point of Contact’ information with their personal cellular devices.  In doing so, comprehensive responses will be afforded to our customers.  Regarding any special requests, special instructions left within the past forty-eight (48) hours will require action.  Hence, any special instruction will be handled in order of precedence.  The main communication between team members will take place via internal email traffic and this will afford an internal tracking system to reflect whether a response has been initiated.

Windy City Beauty- Staff Schedule

Windy City Beauty staff will conduct daily operations with a system that leaves no less than one (1) employee operating as the ‘primary support’ at any given time.  Being that direct staffing is not required, it is important that a member of the staff monitor inquiries and/or business ventures between clients and vendors.  

Client Biography

Our customers will know the Windy City Beauty workforce and will be conscious of our staffs knowledge, skills, and abilities (KSAs).  Upon requesting our resources/services, our clienteles will receive a tailored documentation integer which will permit collaborative answers amongst Windy City Beauty, our Clients and our Vendors.

Windy City Beauty will preserve in-house archives on each patron/merchant that will describe the subsequent information:

• Demographics of Patron
• Demographics of Neighborhood/Business
• Kind of labor requested
• Type of work relative to request
• Financials: requested vs. listed
• Date, Time, Group (DTG) of work conducted/desired time

Our customers and local businesses will be informed of our platform during our initial launch. In doing so, the services will be properly distinguished between the client/patron platforms.  Hence, our ‘Client Biography’ will be an indicative representation of our service.   

Answer:

The given report deals with the application Windy City Beauty, an application available at Google Play store and IOS that aims to give the men, women and children an easy way to locate and access the beauty salons in and around the place. It has been seen that technology plays a critical part for the success of the modern business organizations. The main mission and vision of the modern business organizations is to store and manage data so that they can gain competitive advantage over their competitors. For this reason, Windy City Beauty has come up with an application to be implemented in management of daily business operations as well as provide data that can be used to make sound and effective business decisions. The given application will be of great useful for the organization to capture and store data of the customers. The below report will highlight the usage of this application from the prospective of the customers. The application aims to target the customers and potential clients who are willing to focus on the beauty and maintenance of themselves and make their appearance more appealing to their counterparts. The aim of the app is to guess the beauty needs of the customers and make their choices of services easier by providing them with the requirements they need for their beauty needs. The main target audience is potential and ethical customers who have the aim of maintaining their beauty and hair care needs. The following paragraphs highlight the various aspects of the set up of the application and their marketing and operational needs of the organization to set up the application and make it available for the audience on a mass scale. The paragraphs also analyse the benefits and the difficulties that the application can have in attracting the set of audience that has been targeted in the whole process. The app will help the audience in making the correct decision in choosing the right hair and beauty salon in and around their area of belonging as it is a common mistake for the people to choose salons that are not appropriate for their needs and demands. The reviews and the ratings that have been listed in the app will help the audience choose the correct set of services and demands that have been needed by the set of people without any hassles of word to mouth marketing and promotional strategies. The paragraphs also analyse the different operational and marketing techniques that have been invented by the app designers and the owners of the salons in making their application a rage among the potential customers.