Mkt201 Integrated Marketing Communications-Authentic Communication Assessment Answers
Key Features of IMC:
1. Profile the identified target market
2. Use the relevant media channels
3. Achieve communication synergy
4. Influence the target’s market behaviour
5. Build customer relationships
• Some goals include introduction, building and defending a brand developing awareness, recall and intention to buy the brand.
Answer:
Communication holds an important position in terms of transactions and deals with the customers. Proper communication channels enhance the stability in the relationship between the marketing personnel and the customers. Typical example in this direction is the social networking sites, which popularize the products and services of companies and organizations, such as Samsung. Putting the news of the “Explosion of battery” on these social networking sites has alarmed the Customers of the tragic incidents. Exposure of rationalistic and conscious attitude has assured the customers of a risk free and quality mobile.Buy Mkt201 Integrated Marketing Communications-Authentic Communication Assessment Answers Online
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