MKT01760 The Surrounding to Society and Communities
planned deviation of a major highway to bypass a tourist town.You will have to make a number of decisions in order to narrow your focus. Remember the more focused the tourism issue you are addressing in your discussion paper, the more targeted your research will be and the easier it will be to write your assignment!
We highly recommend that you identify a topic of your own interest, experience or knowledge and encourage you to discuss it with your tutor. Alternatively, you may choose one of the following:
? National tourism planning - e.g. propose a plan/policy to address issues arising for Australia from Brexit; or to address the effects of one of the six megatrends identified by CSIRO on Australian tourism
? Regional/local destination tourism planning - e.g. propose plan to manage visitation to a cross-border region (e.g. Australia's Green Cauldron National Landscape in Northern New South Wales and Southern Queensland - australiasgreencauldron.com.au); or propose a response plan to manage the effects of climate change on tourism in a local government area.
? Protected marine environments - e.g. propose a policy to manage the effects of a major coral bleaching event in a marine protected area.
? New Technologies - e.g. propose the development of a plan/policy to facilitate readiness for and optimisation of applying new technologies in the tourism industry
? Indigenous tourism - e.g. propose the development of a plan/policy to address identified gaps in supply and demand issues of Indigenous tourism in Australia (See Ruhanen, L,Whitford, M and McLennan, C 2013. Demand and Supply Issues in Indigenous Tourism.
Answer:
Parks and protected fields involve the educational, ecological, scientific, cultural, economic and culturally advantageous to global and localvisitors in surrounding to society and communities. Since, an individual advantageous for these fields but, some people want to involve in the decision of management (Mason, 2015). These people want to emonstrate their ideas regarding how the protected lands should be organized. There are some people who want the effective condition to experience the advantages of protected land. Individuals and organizationsthathavea direct interest in and influenced by policies of park and tourism managementare known as stakeholders. For effective management and sustainable tourism, the protected land manager should entail the stakeholders in the process of management in the early stage (Randle, and Hoye, 2016). These stakeholders are listed as below:
- Governments
- Park managers
- Park visitors
- Tourism operators
- Educational institutions
- Local community
- Park volunteers
Management in national parks and protected lands is primarily persuaded by different stakeholders groups such as visitors and other users, tourism operators and park managers and society. Each group perceives the national parks from its own unique way. A significant and comprehensive protected land management plan for the national park involves the appreciation and understanding of the opinion of each of these stakeholders. Furthermore, stoppages to identify and address all the driving forces of commercial tour operator will consequence of short-term management that only considers a part of possible stakeholders (Halpenny, Arellano, and Stuart, 2016).
Purpose
Following are the key purpose of this research issue:
- To inform and educate the commercial tourism operators regarding how they can support to keep and protect the land of Australia national park for the long-term
- To decline the uncertainty to park visitors
- To demonstrate the opportunity, which is presented for operators who are already conducting and wishing to conduct, operations and managed land by the department
- To address the condition of license that is applied to particular operations and areas by which a commercial operator must tolerate
A commercial activity of tourism will require an authorization if it is involved as a custom or benchmark practices in order to protect the land that is open to the public without the limit on the number of people. When a tourism practice is limited by location, type, number of operators and entails the wide use of sire the, the practice will deal in the tourism licensing. It is stated that licenses are issues with five-year terms. In case, commercial tourism operator has requirement of long-term use of land building then, they will have a need to take license to occupy or lease.
There are presently two kinds of licensed commercial tourism practices such as limited tourism practices and new exclusive (Byrnes, et. al., 2016). These may involve following activities:
- Activities conducted outside the opening and closing time of reserve
- Activities performed in areas not presently available to the general public
- The exclusive field for commercial tour operators
- Development of license or lease of the field within the reserve
- Practices on the reserve and nearby land trust that transfer the formality
- Mechanical or non-mechanical practices using presenting or non-presenting tracks
- Hire the equipment that would be performed on the existing track of reserve
- Food and beverage stalls dealt in the reserve
- Immediately accommodation like permanent tents and campaign
An activity can be defined as commercial when it is performed on business and trade with the purpose of producing the profit. It involves the practices, which are performed under contractand the batchis recruiting an individual for the promotionor advertisement of the national park. Example of commercial practices in commonwealth reserve involves the different activities such as scenic flight, undertaking a guided tour, commercial photography,and filming, supplying services or services, safari, cruise or excursion, advertising or promoting the reserve and hire or sale of goods or services (Smith, 2014).
The director of national parks is intense to offer the opportunities for the newhigh-quality experience of tourism. Tour operator plays a fundamental role to facilitate the access to visitors, motivating the favorablebehavior and endorsing the value of reserve. Furthermore, license agreements for limited and exclusive tour opportunity are one of the new systems introduced to perform within the industry of tourism in building and developing partnership (Mowforth, and Munt, 2015).
Another new mechanism involves the longer-term authorization and licenses to copy and lease for a tour operator, which needs longer-term security to offer a return on capital investment such as fixed infrastructure. These techniques aim to offer higher clarity, resilience,and assurance for the industry. Licensed practices may involve the exclusive and restricted practices like sports fishing, safari camps at managed campgrounds, on-park dining experiences, coffee carts and commercial bushwalking tours to travel around the commercial site (Buckley, 2018).
All licenses require the permits from consultation and Minister with the authorized body. To make sure that all proposed commercial operators are reliable, there is a need to make a management plan and compatible operations. Furthermore, all license applications should be endorsed by the appropriate commission body and permitted by Minister. The general director can only issue in licensing of commercial operation as, they consult with the feasible commission body and takes the permission of the minister (Groulx, et. al., 2016).
Along with this, when an application of license will be required for commercial tourism operators to access in national parks then, it would lead to increase safety and also motivate the visitors for visiting in the Australian national parks. It is analyzed that for accessing in national parks, tourism operators need to submit the all supporting documentation on time because,after submission, the license would be processed within 10 working days. Along with this, commercial tourism operators need a higher level of evaluation about national parks and they may also extend the timeperiod of assessment (Whitelaw, King, and Tolkach, 2014).
A statement of need
This tourism plan is beneficial for developing and enhancing the culture based visitor experience in across the New South Wales. This plan recognizes the essential role that commercial tour operator play to deliver the national park experience and mounting the visitor economy of Australia. The plan of commercial tourism operator access to the national park is also beneficial for delivering the favorable experience to visitors about the national park and growing the visitor economy of New South Wales (Whitelaw, King, and Tolkach, 2014).
The commercial tour operator access in a national park can also lead to build new and improves the current experience of visitors. The government can make sure to provide the outstanding nature and cultural based visitor experience, which influence people towards the national parks. The role of government in the economics of tourism industry is much higher. It is considered that government lands are leased to commercial enterprises as the sites for different kinds of resorts, and attraction of tourists. Federal agencies control the global travel and offer security facilities at the national parks. In the year of 2015, the national park service hosted more than 305 million visitors that make national park is one of the top tourist destinations in Australia (Liburd, and Becken, 2017).
Moreover, government agencies develop a large number of highway infrastructure at the national level. At the local level, there is different expenditure at the retail sporting goods stores. For example, arts and crafts shops are used for sports leagues and craft classes sponsored by Community Park with recreation departments. Moreover, commercial tourism operator access in national park plan provides different benefits such as increases the employment opportunity, gained commercial stimulates in the local economy, increases the property value, increases recreational opportunities for local residents, attracted the outside capital such as new investors for existing business and new business, and increases the revenue of tax such as sales, property and hotel room taxes (Goldberg, et. al., 2018).
The economic multiplier enhances while locals continue to maintain their own recreation. But, at the same time, commercial tourism operator access plan can have adverse effects such as many kinds of commercial recreation, and tourism has a high failure rate and short life cycles. It can be the result of unemployment and declines the economic contribution to the local society. Some of the communitydoes not give their contribution because of overdependence on tourism in the extremely seasonal destination. In addition, the local infrastructure can become overburden and hence, requiring the capital improvement (Stender, Sanders, and Dowling, 2018).
Furthermore, commercial tour operators can take the permission with an educational group such as commercial tour, and school groups. These are exempt to pay daily per person fees for their client of an educational group. All licensed commercial operators are needed to attain the online commercial operator education program prior to granting the new license as well as issuing the renewal licensing. This program is existed on the national park website and contains the brief details of general terms and conditions. It also involves the 10 multiple choice questionnaire as per the requirements. After completing the online training, a certificate could be downloaded and printed. This certificate will require attaching the application form (Dimmock, and Musa, 2015).
The training is provided prior to the application for license and renewal of license by the commercial operator. In case, commercial tourism operator is an individual and company then the person nominated as the contact person is required for attaining the online training. This plan takes no longer time to complete and also ensures that commercial tour operators are aware regarding the general license condition of national parks (Imran, Alam, and Beaumont, 2014).
A license is required by an individual and business in order to conduct the organized recreational activity and tour for profit on protected land in Australia. For example, Park Victoria license over 50 different practices on protected land and vehicle-based sightseeing tours to keep biking and physical fitness education. In Australia, national parks manage the commercial tour operators by giving licensing on behalf of water and planning, department of environment, protected lands such as waters and inland waterways (Espiner, and Becken, 2014). These applications of the license will take more than 8 weeksbut, it depends on difficulty. This procedure can be declined by making sure that all the documentation submitted as per the requirement of the national park.
In addition, the fee payable by commercial tour operator contains the fixed elements and variable use components as per the number of visitors. The fixed elements are the annual license fee and are indexed yearly. The variable fee is calculated on an individual per day basis. The operator can report this data either on an annual or quarterly basis after performing the activity (Steven, Morrison, and Castley, 2015).
There are different agencies and organization that are accountable for several tasks related to the development and administration of protected fields. Government agencies play a significant role in park management conserving the natural aspects of protected fields (Nsw Government, 2018). Moreover, large numbers of staffare recruited by the manager in national parks who has a background in natural science resource management. In addition, manager sources the specializedunderstanding regarding natural science resource management (Dovers, et. al., 2015).
These agencies offer a comprehensive structure where things are associated with protected area management. It can also offer the layouts by which national policies, information sharing,and system zoning can flow. The national parks can focuson making exertion regarding management of protected areas (Nsw Government, 2018). Within this system, the environment agency focuses on management of the national park. This agency develops the park management program for each quasi and national park. In this way, prefectural governments are accountable for the management of quasi-national parks and provide designation related to management of parks. It also develops and organizes natural protection fields (Esparon, et. al., 2015).
Traditional government agencies should act with other companies and takes benefit of opportunities to diversify and approves more integrative management policies, approaches and methods. The traditional government considersa mix of government agency proficiency in managing commercial tourism operators of the national park. The environmental agency makes a link with regional and prefectural governments, landowners, conservation companies, private sector companies,and relevant municipal authorities. As a result, this helps to manage the commercial tour operator in a national park (Lal, et. al., 2017).
The scope of the proposed plan
The proposed plan to manage the commercial tourism operator in national parks should contain different policy. These policies involve the ensuring compatibility with cultural and natural values of the national park. Commercial tourism operators should follow well-designed and organizedstructure to deal with the visitors in the national park (Government of Western Australia, 2018). It demonstrates the maximum level of conservation security of Queensland’s landscapes with biodiversity. Hence, planning on managing tourism operation access in national parks should be sustainable, accredited and designed to protect the cultural and natural values (Stolton, and Dudley, 2014).
This plan will only be included if the proposal depends on cultural and natural norms of a national park in which they are proposed to be situated. The proposal is all about the particular appearances of the national park (ABLIS, 2018). This commercial tourism operator should always be active on site of the national park as compared to interact traditional with visitors. This can also lead to the adaptive re-use of jobless departmental buildings like workers quarters, old homesteads and lighthouses. Thus, this plan will be a wider scope for offering the extraordinary and inimitable national park experience with point of uniqueness (Wilson, et. al., 2018).
Plan of managing commercial tourism operator in a national park should provide innovative experience to the visitor. This can add to increase the tourism opportunities accessible in the region. Along with this, new facilities can involve infrastructure that is required to support the existing national park practices and improves the experience of visitors (Wolf, Stricker, and Hagenloh, 2015).
The diverse experiences and setting should be endorsed by the government. The diverse landscapes and setting national parks providea wider range of experience to the visitor. The type of managing commercial tour operator provides developed services in the national park. This has scope in associated practices and it should be compatible with existing or desired future setting and experience of visitors in the national parks (de Lima, and Green, 2017).
A national park should involve the high-use visitor facilities and new and innovative experience of infrastructure visitors that balance the current services. Commercial tourism operator should focus on public interest towards the national parks. A privately owned tour operator in a national park can be determined as the best operation of the proposed site with respect to the interest of visitors (Nation Park, 2018).
Furthermore, commercial tourism operator should consider the equivalent experience regarding the national park. The tourism operator should offer the public interest regarding social, environmental and economic outcome (Gurney, et. al., 2017).
It is stated that commercial tourism operator should contain the commitment regarding environmental best practices. This practice is depicted by commercial tourism operator initiatives (Australian Government, 2018). Commercial tourism operator should maintain the commercial viability and sound business activities that are relied on the triple bottom line strategy. Along with this, commercial tourism operator should make a reasonable and fair support that back to the management of the national park and conservation. It is related to local society(de Lima, and Green, 2017).
The authorization of ecotourism services should be transparent and consistent while maintaining the logical property of the promoter. The procedure of evaluating and permitting the proposal for commercial tour operator will involve all the strategy and be open, fair and unbiased. The extent of evaluation should be feasible in nature, and in terms of the location associated with the proposed facility. The approval procedure will not contain the intellectual property of supporter(Gurney, et. al., 2017).
Proposed process
Consultation
Policymakers, managers,and planner involved in land protection. In addition, protected land development should be recognized by the human and social sciences. These consultations should be in a better position to comprehend the social and cultural procedure of the people with whom they communicate(Wolf, Stricker, and Hagenloh, 2015).
Review
Reviewing is required to address the change over time by contrasting the two points in time and also assesses whether these alterations are due because of natural causes and to stress caused by human practices. Reviewing the visitor's impacts make competent the mark manager to evaluate whether visitors are affecting the unavoidable extent of impact and whether management controls are adequate and operative (Gurney, et. al., 2017).
Implementation
The tourism plan should be implemented after reviewing. After adjustment, project result can be attained. Implementing a commercial tourism operator in a national park can help to provide a positive experience (NT. GOV. AU, 2018). For national park tourism plan, it is essential to focus on the management of the entire site. Tourism should be focused along with personnel management, public relation, resource management,and all the other significant issues. Furthermore, equilibrium should be maintained amid planning, reviewing and implementation(de Lima, and Green, 2017).
References
ABLIS., 2018. Commercial Tour Operator Licence - South Australia.
Australian Government., 2018. For tourism operators
Buckley, R., 2018. Tourism and natural World Heritage: A complicated relationship. Journal of Travel Research, 57(5), pp.563-578.
Byrnes, T., Buckley, R., Howes, M. and Arthur, J.M., 2016.Environmental management of boating-related impacts by commercial fishing, sailing and diving tour boat operators in Australia. Journal of Cleaner Production, 111, pp.383-398.
de Lima, I.B. and Green, R.J. eds., 2017. Wildlife tourism, environmental learning,and ethical encounters: ecological and conservation aspects. USA: Springer.
Dimmock, K. and Musa, G., 2015. Scuba diving tourism system: a framework for collaborative management and sustainability. Marine Policy, 54, pp.52-58.
Dovers, S., Feary, S., Martin, A., McMillan, L., Morgan, D. and Tollefson, M., 2015. Engagement and participation in protected area management: who, why, how and when. Protected area governance and management, 2 (5), pp.169-206.
Esparon, M., Stoeckl, N., Farr, M. and Larson, S., 2015. The significance of environmental values for destination competitiveness and sustainable tourism strategy making: insights from Australia's Great Barrier Reef World Heritage Area. Journal of Sustainable Tourism, 23(5), pp.706-725.
Espiner, S. and Becken, S., 2014. Tourist towns on the edge: Conceptualising vulnerability and resilience in a protected area tourism system. Journal of Sustainable Tourism, 22(4), pp.646-665.
Goldberg, J., Birtles, A., Marshall, N., Curnock, M., Case, P. and Beeden, R., 2018.The role of Great Barrier Reef tourism operators in addressing climate change through strategic communication and direct action. Journal of Sustainable Tourism, 26(2), pp.238-256.
Government of Western Australia., 2018. Commercial operation licensing.
Groulx, M., Lemieux, C., Dawson, J., Stewart, E. and Yudina, O., 2016. Motivations to engage in last chance tourism in the Churchill Wildlife Management Area and Wapusk National Park: the role of place identity and nature relatedness. Journal of Sustainable Tourism, 24(11), pp.1523-1540.
Gurney, G.G., Blythe, J., Adams, H., Adger, W.N., Curnock, M., Faulkner, L., James, T. and Marshall, N.A., 2017.Redefining community-based on place attachment in a connected world. Proceedings of the National Academy of Sciences, 114(38), pp.10077-10082.
Halpenny, E.A., Arellano, A. and Stuart, S.A., 2016. The use and impact of World Heritage designation by Canadian Heritage sites: an exploratory media analysis. World Heritage, Tourism and Identity: Inscription and Coproduction. New York: Routledge, pp.25-36.
Imran, S., Alam, K. and Beaumont, N., 2014. Environmental orientations and environmental behavior: Perceptions of protected area tourism stakeholders. Tourism Management, 40, pp.290-299.
Lal, P., Wolde, B., Masozera, M., Burli, P.,,Alavalapati, J., Ranjan, A., Montambault, J., Banerjee, O., Ochuodho, T. and Mugabo, R., 2017.Valuing visitor services and access to protected areas: The case of Nyungwe National Park in Rwanda. Tourism Management, 61, pp.141-151.
Liburd, J.J. and Becken, S., 2017. Values in nature conservation, tourism and UNESCO World Heritage Site stewardship. Journal of Sustainable Tourism, 25(12), pp.1719-1735.
Mason, P., 2015. Tourism impacts, planning,and management. UK: Routledge.
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development, globalization and new tourism in the third world. UK: Routledge.
Nation park., 2018. Commercial Tour Operators.
Nsw Government., 2018. NPWS Commercial Tour Operator Grant Program
Randle, E.J. and Hoye, R., 2016. Stakeholder perception of regulating commercial tourism in Victorian National Parks, Australia. Tourism Management, 54, pp.138-149.
Smith, S.L., 2014. Tourism analysis: A handbook. UK: Routledge.
Stender, K., Sanders, D.,and Dowling, R., 2018. Sustainable Long-Distance Trail Management: International Perspectives. Tourism Analysis, 23(3), pp.365-376.
Steven, R., Morrison, C.,andCastley, J.G., 2015.Birdwatching and avitourism: a global review of research into its participant markets, distribution and impacts, highlighting future research priorities to inform sustainable avitourism management. Journal of Sustainable Tourism, 23(8-9), pp.1257-1276.
Stolton, S. and Dudley, N., 2014. Partnerships for protection: new strategies for planning and management for protected areas. UK: Routledge.
Whitelaw, P.A., King, B.E. and Tolkach, D., 2014. Protected areas, conservation and tourism–financing the sustainable dream. Journal of Sustainable Tourism, 22(4), pp.584-603.
Wilson, E., Nielsen, N., Scherrer, P., Caldicott, R.W., Moyle, B. and Weiler, B., 2018. To climb or not to climb?Balancing stakeholder priorities at an iconic national park. Journal of Ecotourism, 17(2), pp.140-159.
Wolf, I.D., Stricker, H.K. and Hagenloh, G., 2015. Outcome-focused national park experience management: Transforming participants, promoting social well-being, and fostering place attachment. Journal of Sustainable Tourism, 23(3), pp.358-381.
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