Mgt726 Managerial Project-Methods Of Data Assessment Answers

Research questions consists of multiple-choice questions and they are listed below:

What are the factors that is considered by users for upgrading their phones?

What attributes of cell phones attracts users for upgrading their phones?

What is the time duration of upgrading mobile phones by users?

Does the carriers are responsible for influencing the users having upgraded cell phones?

Research objectives:

The objective of research is to examine the factors that is responsible for upgrading the cell phones by users. Such examination is done by considering the various factors on part of both organizations, carriers and users of cell phones. Analysis has been done by briefly explaining about the evolution of smart phones that would assist people in upgrading their phones. The experience of users of smartphones is measured in terms of level of mobile phone users. Second and third generation of mobile phone users are not directly influenced for upgrading their phones compared to consumers of new generation.

Study also intends to investigate about true and fair view on why people are willing to upgrade their phones. The loyalty of consumers toward their operators have been investigated, which makes them remain with the same phones for over years rather than upgrading. The findings are based upon research that has been conducted in Australia on counts of contextual factors and socio-cultural diversity. Survey has been undertaken periodically for gauging the exact perception of customers that keeps changing with time. However, in the course of study, there are certain topics have not been covered due to time constraints  

Benefits to organization and society:

Upgrading of the phones and software by people helps the society and organization in multiple ways. There has been dramatic change in united communication landscape and upgrading of phones provides with ongoing business benefits. It helps the organization in building the ability to provide access to new world of value added applications, building productivity, reducing complexity of information technology and enabling business innovation. The communication portfolio of organization is continuously enhanced by using the most current software versions. It helps in providing open system that will lead to deep integrations and helps in delivering effective and enhanced collaborations (Vaishnavi & Kuechler, 2015).

Upgrading of cell phones provides the society with better way to communicate with people and provide them with the opportunity to learn new things and ease in applications. It leads to social responsibility and personality developments, enables business development, career, and learning growth (Yin, 2013). However, sometimes upgrading of smartphones has integration of positive and negative impact.

Critical Literature review:

Internet access allows the users to stay connected with the presentations, documentaries and emails. The upgraded technology provides the users with latest and advanced system that comes with enabled features. The third generation mobile channels allows the individual to download the digital content anywhere and anytime. Purchasing of new cell phones is dependent largely on brand rather than fancy features of products. About half of users on internet plans to upgrade their cell phones because they are inclined to the particular brand.  Using cell phones has become essential part of lives of youth and teens and upgrading of phones attracts the users in their own way (Creswell, 2013).

 Consumers justify the purchase of their cell phones in their own way even though the device that is currently fully functioning. Most of the customers are on the plan of two-year device and contracts and war is indicated between the practical and making fiscal sense. Sometimes, the fiscal responsibility of customers are another factor that is compelling for upgrading their smartphones. Mobile technology allows the users to tie with the company and the mobile devices changes the way company does business. This can be used by business to improve the technology and productivity. Organization has various plans that induce the customers to upgrade their cell phones (Silverman, 2016). Nonetheless, it might happen that additional features in new model of phones worth upgrade as consumers have to spend bear the expenses.

Population, Sampling frame and Techniques:

The respondents of survey in the sample mainly comprised of youth and teenagers in the age groups of 15-30 years. Respondents were chosen based on random convenience sampling basis who were interviewed. The population of survey comprised users of different brands such as HTC, Apple, Google, Samsung and others. There were 40 respondents in total and out of these, 10 interviewees were dropped from the analysis. This is so because of the incomplete data entry on the respondent end. Hence, the analysis is presented for remaining interviews of 30 respondents and this comprise of the size of sample. Importance of recognizing the target groups in terms of demographic aspects is self-evident.

For the purpose of analysis, there most important variables have been considered. This involves gender, age and socio-economic level. In addition to collecting the primary data, researcher has collated secondary data from articles that have been published in magazines, dailies and reports of industry through World Wide Web and visiting libraries. The research uses a multiple regression analysis in order to achieve the objective. In every units of population, a simple random sampling method was utilized. With the application of simple random sampling, the sample from the population has equal chances of being selected.

Methods of Data collection:

The research is conducted based on primary research and it demonstrated use of quantitative protocol. The protocol involved collection of data through a detailed questionnaires administered across central, eastern Australia. There is a requisite sample allocation for garnering current comparative opinions factors affecting and influencing the users in upgrading the cell phones. Techniques incorporated in the collection of data was the responses of individual on one to one interviews. For arriving at the opinion on reasons behind the upgrading of smartphones by users every one to two years is attaining the responses of individual through processing, compiling and analyzing.

Structured questionnaires is the instrument of data collection that produce information on psychographic and demographic aspects of respondents. Psychographic variables involve loyalty behavior, social issues and usage of cellular phones. Demographic aspects involve education, age, gender, occupation and income (Hair, 2015). Questionnaires has mixture of close ended and open-ended questions. An added qualitative feel was provided by the open-ended questions that provided a rationale for behavioral pattern. This has helped in generating insights.

Ethical implication of research:

While conducting the research on examining the factors behind the up gradation of cell phones very one to two years, research has also stressed the importance of ethical considerations. Researcher must ensure compliance with existing laws must ensure it. It is required by researcher to take safety and privacy into account while collecting the data of respondents. While conducting the survey, reaching people on cell phones should be done by responding appropriately to ensure safety and privacy of respondents. Interviewers should be trained about how politely explaining the inadvertent problem of reaching respondents in different time zones. It is required to conduct the ethics of maintaining internal identification number to request the wishes of owner.  There are issues involved while conducting the survey research and the implication of ethical consideration is likely to affect the survey project (Mertens, 2014).

Method of data analysis:

The primary and secondary data collected are analyzed using the statistical tools. Interpretation of the answers of various research questions are done by correlation of types of answer based on the availability of informational data. Graphical representations for the different types of responses has been used and the observational differences in the data is studies in more detail by the method of correlational coefficient. The findings and interpretation of collected data has been done by exploratory data analysis that involves looking at the data files. Data collected is of interpretative nature. Analysis of data is done by aligning the questions of research with the provided research topic. Final part of analysis has link with the discussed literature review where various reasons are indicated for users to upgrade their cell phones.

Conclusion:

From the above analysis of research conducted, it has been investigated that upgrading of cell phones by users depends on individual as well as the carriers and different brands of phones. There are several variables associated with the users’ behavior in upgrading their phones. This might relate to different aspects and it has been ascertained that more than fifty percent of respondents in the sample would not upgrade their cell phones only for some extra and advanced features. However, the loyalty of users toward the brand is becoming increasing relevant. This particular factor has resulted in increasing the time duration of up gradation. It has also been demonstrated from the research that culture of individual users affects their behavior in upgrading their phones.

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