MGT5MPT Management Theory and Practice For Organizational Strategy

O Bar and Dinning is one of the renowned fast food restaurant chains of Australia.

It is known for its chicken fries and other delicious dishes.

It has been founded in 2002 by its founder Maxwell.

The restaurant has many branches in the various parts of the city.

Being one of the leading business organizations, it has a large work force.

The main branch of O Bar and Dinning is situated in Sydney, Australia.

According to Maxwell, the CEO and founder of the restaurant, the main objective of the organization is to serve best quality food to the food lovers.

The organizational management aims at attracting large number of food lovers.

The primary objective of organizational management of O Bar and Dinning is to draw the attention of huge number of food lovers from all over the world.

The organizational management wants to expand their business in the global market. They want to set a milestone in the international market by opening several branches in the different parts of the world.

The organizational management wants to increase the revenue up to 10% in next five years.

Current Organizational Strategy: 

The organizational management of the O Bar and Dinning often conducts board meetings to discuss about the organizational strategy.

The organizational management provides high salary to the employees to motivate them to provide their best performance for the growth of the organization.  The organizational management of O Bar and Dinning makes sure that all the suppliers are providing high quality food ingredients to them.

In order to achieve success in the international market the organizational management of O Bar and Dinning is conducting market research to identify the requirement of the foreign consumers.

The organization is known for its CSR policy. The organizational management makes sure that none of their operation put negative impact on the society.

The organization aims at producing zero garbage, producing carbon dioxide at low rate.

The organizational management of O Bar and Dinning believes in three ‘R’ policy, such as- reduce, reuse and recycle. The organizational management tries to recycle all the garbage that their restaurants produce.

Analysis of Uncertainty in External Environment:  

Social Factors

Political and Legal Factors

Economic Factors

Competitive Environment

Three Major Challenges: 

Communication gap between the organizational authority and employees and lack of communication between the organization and its consumers.

Discussion:

Although, the organizational management of O Bar and Dining restaurant is very much aware of the organizational structure, there are some loopholes in the organizational strategy. The organizational management must consider the size of the organization while constructing organizational strategy.

Being one of the largest restaurant chains of Australia, the organizational management of O Bar and Dining must maintain an interactive and healthy relation with the employees. It is not easy to scrutinize the performance of the employees and monitor the growth of the organization without maintaining communicative relation with the employees.

The organization must maintain a strong supply chain with all its suppliers as the organizational performance is dependent on the supply chain to some extent. The organizational management must be aware of unstable financial condition of the foreign market. They must be aware of the fact that it is not easy to draw the attention of consumers from all over the world. There is a large number of rival companies that are giving tough competition. The organizational management must be aware of the fact that consumers are the key element of the organization. They must identify their requirements in an appropriate manner. So they can provide quality service to them. It is important for every business organization to provide efficient and effective service to their consumers.

Recommendations

The organizational management of O Bar and Dining restaurant must incorporate strategic communication into the organizational structure. It will be helpful for the organizational management to maintain interactive relation with the employees as well as with the consumers. The organizational management must use some effective and innovative communication tools such as- group discussion, blog, intranet to give a platform to the employees so they can share their opinion over an issue. The organizational management must provide training and development program to the employees after reviewing their performance. It will be helpful for the organization to improve the performance of the employees a well as the organization.

The organizational management of O Bar and Dining restaurant must incorporate strategic communication into the organizational structure. It will be helpful for the organizational management to maintain interactive relation with the employees as well as with the consumers. The organizational management must use some effective and innovative communication tools such as- group discussion, blog, intranet to give a platform to the employees so they can share their opinion over an issue. The organizational management must provide training and development program to the employees after reviewing their performance. It will be helpful for the organization to improve the performance of the employees a well as the organization.

Conclusion

The organizational management of O Bar and Dining restaurant must incorporate strategic communication into the organizational structure. It will be helpful for the organizational management to maintain interactive relation with the employees as well as with the consumers. The organizational management must use some effective and innovative communication tools such as- group discussion, blog, intranet to give a platform to the employees so they can share their opinion over an issue. The organizational management must provide training and development program to the employees after reviewing their performance. It will be helpful for the organization to improve the performance of the employees a well as the organization.

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