MGMT20143 Think Big For Competitive Environment Needs
Answer:
Introduction
The current happenings within the business in the competitive environment needs to be innovative in nature so that it can help the business to sustain itself in the longer run. The successful use of the best ideas within the organization will allow them to carry out the business within the market in the future as well (Gu, Zhu & Guo, 2013). The primary aim of this report will be to highlight the procedures that are safe in nature, which will be taken up by an organization called Kinder so that its operations can be proper in nature. The Safety Australia Group will be consulted by the company, as the safety assets are provided by the organization. This will help the company in increasing its level of efficiency towards managing the children as well.
Reason for innovation
The use of the safety measures is also important, as it will help the children to develop in an all-round manner within the organization. It will also attract more number of customers in the organization so that it can increase the profit levels as well. In a place like Australia, the children needs to develop properly so that
the country can progress properly in the future. The educational institutions play an important role for the development of the children, as it allows them in getting a better level of knowledge regarding the values and culture that are present within the nation (Rosen et al., 2013). The major advantage for developing the children are as follows:
- Development of the level of skills
- Increase the level of logical understanding so that knowledge increases
- Enhancement of emotional skills
- Increase the learning capacity to a greater level (Blackwell, Lauricella & Wartella, 2014)
In the recent time, it can be seen that most of the parents are facing certain challenges with respect to the development of their children due to the busy lives that they lead. This leads to spending lesser amount of time with the children, which results in decreasing the level of development among the children. Another major factor is that most of the first-time parents have less idea regarding the conditions that may be in favour of developing the child properly. Thus it is important to document the development of the child so that the values can be instilled within them by the organization efficiently (Greenfield & Cocking, 2014).
Benefits of the idea
The idea which will be taken up by the company will help in the conduction of the new phases, which will help in increasing the level of attraction among the clients as well. The processes for safety will be used within the company so that proper level of security can be provided and the accidents can be decreased to a great extent (Blackwell et al., 2013). The other benefits will be as follows:
- The children can be kept secured within the company
- The children will be monitored through the activities through the process of development and documentation, which will help in efficient development
- The feedback that will be collected from the parents will help in installing the security system in a proper manner within the organization (Nikolopoulou & Gialamas, 2015)
The safety gears that will be used within the company will also result in increasing the level of profits, as the trust among the customers will increase to a great extent. It will also result in decreasing the number of accidents that may reduce the goodwill as well for the company. The safety gears will be installed by charging a nominal amount from the customers for the first 5 months, which will allow in generating the necessary funds. The communication with the clients will also increase, as they would get daily updates regarding their children with the help of safety gears (Flewitt, Messer & Kucirkova, 2015).
These companies that are operating within the Australian market comprises of various issues, which has to be mitigated that will ensure that the business operation of the company can continue through a smooth process. The company will moreover use the Business-to-Busines model so that it can help them in gaining a competitive advantage over the other companies (Blackwell, 2013).
Business Model Canvas
Key Partners The company will partner with Safety Australia Group so that the safety gears can be provided by them |
Key Activities The use of safety procedures through the applications in mobile needs to be controlled so that the monitoring process can be done along with documenting and development of the children |
Value Proposition The loyalty among the customers will increase to a great extent due to the use of the safety gears within the company
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Customer Relationships A nominal fee needs to be paid as subscription by the clients for the first 5 months so that the safety processes can be introduced within the company
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Customer Segments The major customers will be children for the company who are aged between 2-8 years due to their developmental phase
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Key Resources The use of the advance technologies will help in providing the best safety gears to the children
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Channels The print and online media will be used for promoting the technology that is being used by the company |
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Cost Structure The customers will be charged $100 for the safety services that is being provide to their children for the first 5 months The other services that will be provided by the company will be free of cost so that the monitoring of the child can be done
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Revenue Streams The main revenue for the company will be the nominal amount that will be charged from the customers for the first 5 months The B2B model will allow in increasing the organizational facilities as well |
Critical success factors
The use of the safety procedures will benefit the company in the following ways:
Development checking
The monitoring process of the children needs to be done in a successful manner so that the overall development of the child can be ensured. The activities of the children will be under check by the organization so that it can be documented that will help in the documentation of process of development. The attraction among the clients will also increase due to the increase in the level of profit (Parette et al., 2013).
Research of the market
The safety gears, which will be started in the company will help in increasing the competitive advantage over the rival companies that are operating in the market. The process of feedback will also be taken in to consideration by the organization so that the services that are provided to the client can be monitored as well (Palaiologou, 2016).
The latest technological usage
The safety gears that will be taken up by the company will be done through analysing the market in a proper manner so that the advanced technologies can be used in the system. It will help in monitoring the process of development of the children in a better manner as well. The idea of using the latest technologies will be successful so that the company can be sustainable in nature. The operational cost for the company will be more in the initial years due to the use of the planned resources in a proper manner. This will help the company to be sustainable in the future as well (Bird & Edwards, 2015).
Risk control
The latest technologies that will be used in the company will be risky as well, as the funds that may be generated may not be appropriate and the technology may falter. The amount of the risks needs to be analysed so that the company can function in a smoother manner and ensure that the best results can be achieved (Stephen, Stevenson & Adey, 2013).
Feasibility of the idea
The use of the CBA that is Cost Benefit Analysis will result in calculating the feasibility of the idea for the business so that the changes can be introduced in the current market of operation. The financial breakdown has been given below:
The feasibility of the idea is positive in nature, as it can be seen that the break-even point for the company can be achieved in the first year as well. The the Net Present Value (NPV) will also remain positive for the mentioned period, which is an indication that the business will be sustainable for the future as well.
Conclusion
Therefore from the analysis, it can be seen that the installation of the safety gears within the company will help in making the profits go higher. The business idea for the company is also positive in nature, as the demands that are present in the market can be used by the company towards their own benefit.
Reference List
Bird, J., & Edwards, S. (2015). Children learning to use technologies through play: AD igital P lay F ramework. British Journal of Educational Technology, 46(6), 1149-1160.
Blackwell, C. (2013). Teacher practices with mobile technology: integrating tablet computers into the early childhood classroom. Journal of Education Research, 7(4), 1-25.
Blackwell, C. K., Lauricella, A. R., & Wartella, E. (2014). Factors influencing digital technology use in early childhood education. Computers & Education, 77, 82-90.
Blackwell, C. K., Lauricella, A. R., Wartella, E., Robb, M., & Schomburg, R. (2013). Adoption and use of technology in early education: The interplay of extrinsic barriers and teacher attitudes. Computers & Education, 69, 310-319.
Flewitt, R., Messer, D., & Kucirkova, N. (2015). New directions for early literacy in a digital age: The iPad. Journal of Early Childhood Literacy, 15(3), 289-310.
Greenfield, P. M., & Cocking, R. R. (2014). Cross-cultural roots of minority child development. Psychology Press.
Gu, X., Zhu, Y., & Guo, X. (2013). Meeting the" Digital Natives": Understanding the Acceptance of Technology in Classrooms. Journal of Educational Technology & Society, 16(1).
Nikolopoulou, K., & Gialamas, V. (2015). Barriers to the integration of computers in early childhood settings: Teachers’ perceptions. Education and Information Technologies, 20(2), 285-301.
Palaiologou, I. (2016). Children under five and digital technologies: implications for early years pedagogy. European Early Childhood Education Research Journal, 24(1), 5-24.
Parette, H. P., Hourcade, J. J., Blum, C., Watts, E. H., Stoner, J. B., Wojcik, B. W., & Chrismore, S. B. (2013). Technology user groups and early childhood education: A preliminary study. Early Childhood Education Journal, 41(3), 171-179.
Rosen, L. D., Whaling, K., Carrier, L. M., Cheever, N. A., & Rokkum, J. (2013). The media and technology usage and attitudes scale: An empirical investigation. Computers in human behavior, 29(6), 2501-2511.
Stephen, C., Stevenson, O., & Adey, C. (2013). Young children engaging with technologies at home: The influence of family context. Journal of Early Childhood Research, 11(2), 149-164.
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