MGMT20143-Business Idea of Google glasses

Benefits generated by the idea

There are a number of benefits that can be generated by the idea of Google glasses which are as follows –

• The new glass technology can help the visually impaired people in connecting with their environments in an easier manner. They will be connected to the normal world through the use of the glasses in the meantime.
• The all-in-one use of the Google glass as not only a glass for the optical vision but also as an all-round benefit of the system is also one of the benefits generated by the idea (Kumar & Sharma, 2014).
• There has been a drastic increase in the vision of the people who are a part of the Google glass which can help to make sure that it can be involved in the security breaches of the nation as well as organization. This benefit is however controversial as it has a reversal effect too (Pizarro et al. 2014).
• The glass can be used in the medical fields for giving real time updates and disclosures to the doctors and nurses regarding patients and treatments.
• According to Rauschnabel, Brem & Ro, (2015) the whole new genre of the wearable technology can find its value where a single piece of technology can make sure to have all the benefits for the people who is possessing it.

Proposed Business Model

The proposed business model for the Google Glasses can be of two types – direct sales through establishment of the physical shops, through online Google stores and even through the trusted franchise of the company through which it will reach the general public at a faster pace (Paletta et al. 2013).

The direct sales through physical shops is being preferred as through this objective, the maximum number of people can be catered who do not believe the idea of online purchase. In addition, through the measure, the people can try the optical device before buying the same. This will make the people more engaged in the device which will increase the sales big time (Halligan & Shah, 2014). 

Through the medium of online sales, the people who cannot be present in the physical stores can be catered. The online sales will make sure that the device can reach anyone present all over the world. The online sales will also make sure that each of the device can be provided with a user online manual to facilitate the features.

Franchises can be utilised for the better engagement of the other stores for the device (Bazzaza et al. 2013). The device can be supplied to other optical stores and even the medical centres through which the people in need can purchase the glasses for their use.

The proposed business model for the sale of Google glasses will be a mixture of all the sales model discussed in the above sector as it will benefit the company as well as the purchaser to have a detailed idea about the variety of ways in which the model can reach the audience in the majority of the time. 

Critical success factor

The success factor for any business model for any item is dependent on a number of factors which are stated as follows –

1. Good implementation of the marketing techniques – One of the major success factors of any organization is the better marketing strategies and techniques that are being implemented by the firm in any of the matter. Through the implementation of the proper marketing strategies and techniques, there is a major indication of the using the good marketing ways for the better marketing plan of the Google glasses (Grönroos & Gummerus, 2014). The company can use both online and offline marketing strategies for the betterment of the sales. The online marketing techniques include the social marketing techniques for the management of the product and the service. In addition, the offline marketing include the promotion as well as the physical advertising techniques that is there in the time.
2. Accessing consumer demands and needs – One of the major success factor for any business plan is the indication of the consumer demands and needs that is to be analysed by the company for the better indication of the customer satisfaction level. According to Halligan & Shah, (2014) the consumer needs are to be assessed according to the various types of surveys and a proper consumer demand curve is to be drawn for the better use of the demands and the needs of the clients which has been assessed in Appendix1.
3. Product differentiation – There is a huge amount of sales increase if there is a sustainable product differentiation among the brands than the other products. According to Leue, Jung & tom Dieck, (2015) other than the normal glasses, if the Google glasses have the required amount of benefit in the sector then there is a possibility of the better sales of the glasses by the people who are interested in buying different things in the concerned matter. There is a huge product differentiation among the normal glasses as well as the Google glasses which makes the products one of the basic affirmatives in the sector (Scarborough, 2016). The increase in product differentiation leads to the increase in sales as the customers can get benefit from the variations that has been caused by the production of a different types of glasses.

Feasibility of the idea

The idea of the Google glasses as a smart glass is highly feasible in the modern day world as most of the people of the modern times are interested in technologically advanced things as well as the other things that will make sure that the idea of the smart glass is not only helpful to a section of people but also one of the principle ways in which the majority of the technical freak people can also utilise the same. According to Jasra et al., (2012) the idea is also feasible for the people who are visually impaired as it is one of the major means of communicating with the people of the outer ring. 

Recommendation

There are a number of recommendations that can be used for the Google glasses in terms of the marketing as well as the supplying the required amount of the product to the concerned people. The recommendation for the Google glasses is mainly done for the better use of the technology as well as camera to have all the facilities available. The glasses should be made chargeable and the price point of the product is also to be considered in the required span. The recommendation for the Google glasses is also maintained as per the needs of the customers and can be upgraded with the better technologies. Overall, the glasses should be customised according to the needs.

Conclusion

In conclusion, it can be stated that Google Glasses are one of the most interesting innovative measures developed by the Google X for the improvement of the technique in the required span. The report has analysed the business model and has maintained the level of the marketing strategies that would be required for the analysis of the same in the required span. The business model for the product innovation has also been stated the report which is related to the success factors of the product that is being manufactured by Google in the required span. In the concluding statement, it can be stated that the innovation of Google glasses has been in accordance to the needs which has determined the rate of success. 

References

Ackerman, E. (2013). Google gets in your face [2013 tech to watch]. IEEE Spectrum, 50(1), 26-29.

Bazzaza, M. W., Al Delail, B., Zemerly, M. J., & Ng, J. W. (2014, December). iARBook: An immersive augmented reality system for education. In Teaching, Assessment and Learning (TALE), 2014 International Conference on (pp. 495-498). IEEE.

Grönroos, C., & Gummerus, J. (2014). The service revolution and its marketing implications: service logic vs service-dominant logic. Managing service quality, 24(3), 206-229.

Halligan, B., & Shah, D. (2014). Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. John Wiley & Sons.

Jasra, J. M., Hunjra, A. I., Rehman, A. U., Azam, R. I., & Khan, M. A. (2012). Determinants of business success of small and medium enterprises.

Kumar, G., & Sharma, P. (2014). Google Glasses Impediments. medicine, 1(2).

Leue, M. C., Jung, T., & tom Dieck, D. (2015). Google glass augmented reality: Generic learning outcomes for art galleries. In Information and Communication Technologies in Tourism 2015 (pp. 463-476). Springer, Cham.

Paletta, L., Santner, K., Fritz, G., Mayer, H., & Schrammel, J. (2013, April). 3D attention: measurement of visual saliency using eye tracking glasses. In CHI'13 Extended Abstracts on Human Factors in Computing Systems (pp. 199-204). ACM.

Pizarro, Y. A. A., De Salles, A. A., Severo, S., Garzón, J. L. T., & Bueno, S. M. R. (2014, November). Specific absorption rate (SAR) in the head of Google glasses and Bluetooth user's. In Communications (LATINCOM), 2014 IEEE Latin-America Conference on (pp. 1-6). IEEE.

Rauschnabel, P. A., Brem, A., & Ro, Y. (2015). Augmented reality smart glasses: definition, conceptual insights, and managerial importance. Unpublished Working Paper, The University of Michigan-Dearborn, College of Business.

Scarborough, N. M. (2016). Essentials of entrepreneurship and small business management. Pearson.

Weber, K. (2012). Surveillance, sousveillance, equiveillance: Google glasses