Mediating role of Relational Benefit

By the help of this research study, we can able to find the impacts of the product quality on customer loyalty in Almarai Company. The brand image of the company also has a great impact on the customer loyalty and satisfaction within the market (Goetsch and Davis, 2014). It is also found that the satisfaction level of the customers about the quality of discount products mainly depends upon three dimensions – reliability, perceived quality, and performance (Chen & Hu, 2013). By testing the hypothesis, we also able to find that - the variables of customer quality i.e. Features, Aesthetics, and Perceived quality have a positive influence on Customer Loyalty.

Discussion of hypothesis

By discussing the hypothesis we can able to find many factors which influence the customer loyalty positively on a particular product. In hypothesis 1, it contains a table through which we can able to understand the coefficients of product quality on the customer loyalty. In this hypothesis, it also shows a table which refers correlation matrix for the variables of customer quality with customer loyalty (Beneke et al., 2013). To investigate the influence of product quality on customer loyalty regression analysis is done. Hypothesis 2 also consists of a table which shows the coefficients of the regression analysis between price and customer loyalty. In another table, the model summary has been made, by the help of which the coefficient of price on customer loyalty can be measured. In hypothesis 3, it shows the positive influence of quality belief of a product on the customer loyalty. The table in hypothesis 3 shows the coefficients between quality belief and customer loyalty. From this table, we can able to measure the value of the coefficient of quality belief (Severi & Ling, 2013). In hypothesis 4, it shows that the product price has a positive influence on the product quality. The table in hypothesis 4 shows the coefficients of price on product quality. By the help of this table, we can able to measure the value of the coefficient of the price. Hypothesis 5 consists of three tables. The first table shows the model summary for customer loyalty based on product quality. By the help of this table we can able to predict the value of customer loyalty with the variable product quality, from the second table we can able to predict the value of customer loyalty with the variables product quality and brand and in the third table i.e. ANNOVA table it shows the regression based on the dependent variable customer loyalty and independent variables product quality and brand. In hypothesis 6 the first table shows the coefficient of the regression analysis of perceived quality on quality belief and the second table shows that both the variables are strongly correlated.

Explanation of the Tests done for hypothesis

In this hypothesis 1, Almarai analyzes the factors which influence the variables of customer loyalty like Features, Aesthetics, and Perceived quality. This mainly shows the correlation between the variables of the customer loyalty (Kuo et al., 2013). The output of this analysis is considered as product quality.

In this hypothesis 2, the coefficients of the regression analysis between price and customer loyalty can be measured. The output of this analysis is statistically significant.

In this hypothesis 3, the researchers can able to determine the quality belief. By the help of this hypothesis, the positive influence on the customer loyalty can be determined (Yoon et al., 2013). In this hypothesis, the coefficient of quality belief can be measured.

In hypothesis 4, it shows that the product price has a positive influence on the product quality. The outcome of this analysis shows the coefficient between product price and product quality.

In hypothesis 5, it shows that the customer loyalty totally depends on the product quality and the brand. 

In hypothesis 6, it shows the coefficients of the regression of perceived quality on quality belief. It also shows that the two variables strongly co-related.

Theoretical implication

This research study highlights that the product quality has a positive impact on the customer loyalty. The price of the products also affects the factors of customer loyalty. By analyzing the product quality, the Almarai Company has understood the fact that they should provide more profits to their consumers that they do not switch to another product (Stock & Zacharias, 2013). If they supply good quality products at reasonable price to their customers then the level of customer loyalty is also increasing. Hence it is proved that product price has a positive impact on the customer loyalty. The product quality increases the trust and beliefs of the customers on that particular product. 

Managerial implication

By the help of the managerial implication, the employees of Almarai Company can be motivated in an exact way. The employees are the main presenter of the company. The product and service which is provided to the customers via an employee of Almarai Company must be up to date with the ideal way of serving to a customer (Lam & Shankar, 2014). The modern-dominant logic helps the company to make a mindset to achieve the needs of the customers into their business process and can able to increase the profitability of their company.

Limitation of the Study and Suggestion for Future Research

Due to various limitations in the research study, the researchers cannot able to analyze the whole research at its proper potential. Due to lack of sufficient information about the given subject limitation in the research study takes place. Some of the times the research study get suffered due to the limited impact of the factors. Data or statistical limitations are the final limitations which can affect the whole research study. Research and development are the two systematic powerful levers which can able to bring changes in education in future. There are several practical applications that obtained from the results of this study which also help the researchers in future.

References

Selnes, F., 2013. An examination of the effect of product performance on brand reputation, satisfaction and loyalty. Journal of Product & Brand Management.

Frank, B., Torrico, B.H., Enkawa, T. and Schvaneveldt, S.J., 2014. Affect versus cognition in the chain from perceived quality to customer loyalty: The roles of product beliefs and experience. Journal of Retailing, 90(4), pp.567-586

Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. pearson.

Chen, P.T. and Hu, H.H.S., 2013. The mediating role of relational benefit between service quality and customer loyalty in airline industry. Total Quality Management & Business Excellence, 24(9-10), pp.1084-1095.

Beneke, J., Flynn, R., Greig, T. and Mukaiwa, M., 2013. The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise. Journal of Product & Brand Management, 22(3), pp.218-228.

Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity. Asian Social Science, 9(3), p.125.

Kuo, N.T., Chang, K.C., Cheng, Y.S. and Lai, C.H., 2013. How service quality affects customer loyalty in the travel agency: The effects of customer satisfaction, service recovery, and perceived value. Asia Pacific Journal of Tourism Research, 18(7), pp.803-822.

Stock, R.M. and Zacharias, N.A., 2013. Two sides of the same coin: How do different dimensions of product program innovativeness affect customer loyalty?. Journal of Product Innovation Management, 30(3), pp.516-532.

Lam, S.Y. and Shankar, V., 2014. Asymmetries in the effects of drivers of brand loyalty between early and late adopters and across technology generations. Journal of Interactive Marketing, 28(1), pp.26-42.

Yoon, V.Y., Hostler, R.E., Guo, Z. and Guimaraes, T., 2013. Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty. Decision Support Systems, 55(4), pp.883-893.