MANAGEMT 7104 Marketing Management and Implementation Process
Answer:
Purpose of this document
This paper presents an implementation plan for the Ethical Trading Group. The paper contains. The plan provides information in detail about the timing of the high-level implementations, all the resources that are required for the endeavor, the back-out details and the post-implementation support that is needed during the implementation process. Therefore, the paper is useful in planning and execution of the marketing plan.
Terms and Abbreviations
Term/Abbreviation |
Meaning |
STP |
Segmentation Targeting and Positioning |
SWOT |
Strength Weaknesses Opportunities and Threats |
IMC |
Integrated Marketing Communication |
PEST |
Political Economic Social Technological |
USD |
United States Dollars |
References
Customer Demographics - Age Demographics for Advertising (Updated 2017) | Marketing Artfully. (n.d.). Retrieved from https://marketingartfully.com/2012/12/13/customer-demographics-age-demographics-for-advertising/
Direct Marketing | What is Direct Marketing? (n.d.). Retrieved from https://www.marketing-schools.org/types-of-marketing/direct-marketing.html
Hartmann, W., Nair, H. & Narayanan, S. (2011). Identifying Casual Marketing Mix Effects Using a Regression Discontinuity Design, Marketing Science, Vol. 30(6), pp. 1079-1097
Kumar, V., Sharma, A. & Gupta, S. (2017). Accessing the influence of the strategic marketing research on the generating impact: Moderating roles of models, journals, and estimation approaches, Academy of Marketing Science Journal, 45(2), 164-185.
Luan, Y. & Sudhir, K. (2010), Forecasting Marketing-Mix Responsiveness for the New Products, Journal of Marketing Research, Vol. 47(3), pp. 444 - 457.
Sinapuelas, I., Wang, H. & Bohlmann, J. (2015). The interplay of innovation, brand, and marketing mix variables in line extensions, Academy of Marketing Science Journal, Vol. 43(5), pp. 558-573.
Types of direct marketing | Business Queensland. (n.d.). Retrieved from https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/direct-marketing/using/types
Why Email Marketing is King. (n.d.). Retrieved from https://hbr.org/2012/08/why-email-marketing-is-king
Why Timing is Everything For Your Social Media Marketing. (n.d.). Retrieved from https://mento.io/blog/why-timing-is-everything-for-your-social-media-marketing/
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