ITECH5500 | Professional Research | The Averaging Of The Likert Data

2. Introduction of the case

In the above-mentioned case, the polling company is adopting a quantitative method to research. Further, it can be termed as the stratified sampling where geographical region and time bands are functioning as the agent to minimize the variables. In the current case, the corner of the street is the spatial strata or the strata of the geography and time band of 9-12 is another variable to keep a check on the excessive randomization of the survey result. Many experts also term it as a stratified cluster. However, the theories connected to the cluster are not applicable here because we don't have a dedicated list or a list closer to a dedicated list to fix a sampling frame (Thompson, 2012).

The Pros of Stratified Sampling in the current case

1. A stratified sample based on the geographical area presents a clear subdivision of the population of the city. The method of Random sampling further brings down the biasness of the result by ensuring a maximum representation of all the possible subgroups based on gender, caste, and creed.
2. This type of data collection also allows calculating the mean of each subgroup differently. Sometimes these individual values can play an important role when we deal with one-sided results. For instance, the trends coming after calculating the mean of the larger picture gives us an indication of the victory for a particular party. The mean of the subgroups where the winning party is not performing well can give us an indication about the margin of the victory when we treat the data separately.
3. The disproportionate allocation of the sampling frame will introduce a low standard deviation when we will calculate the mean for a large amount of data (Lavy, 2013). This is an advantage that will help us in bringing down the biases ratio. In the common parlance, we can also say that disproportionate allocation will ensure the representation of a maximum number of subgroups by default because we are not setting any boundaries.

The cons of Stratified sampling in the current case

1. If the prima facie findings of the processing of the research data show mix results then it can also give rise to Simpson's paradox, where the impact of the variance may go on the higher side and give us two contrasting pictures (S, 2015). There are two ways to process; first, we can find a sum of all the results obtained from the subgroups. It will give us a result connected to the predictions, in the second method we can randomly mix the data of the subgroups in a wider picture and apply the same set of calculations that we did with the subgroups. In the second case sometimes the findings may vary and show exactly the opposite results (Gupta, 2012). 
2. In the current system, we cannot see any means to keep a check on the overlapping of the feedbacks. In spite of an access to a large number of data, sometimes we can find it difficult to find similar fields that can help us in corroborating our findings.

Conclusion

In the current data collection model, means to prevent this overlapping are missing. It is also a thumb rule that stratification of the data often needs a secondary layer of the research of action research to come up with exact findings. In the absence of the means to keep a check on the overlapping of the data, the results may vary and show a wrong picture of the likely outcome.

3.

4. Descriptive Non-Experimental Study

First I will conduct an exam for a lesson that they learned through recording. Later on, I will compare its result with a lesson where they attended a human lecture. The non-experimental study defines that the subjects should be studied in a natural environment. The ratio of the variables may be high, however, a descriptive finding can be accumulated (Turner, 2014).

Experimental Study

Under the experimental study, I will divide the class into two random groups; one of them will learn the lesson with the help of video class. Whereas the other group will attend the regular class, the comparison of the results will give me an idea that which one is better. Experimental research is the research where we can manipulate one variable while keeping rest of them stationary. Here we need to design some groups and treat every group as an evidence of the fact that we are trying to corroborate or find (Mertler, 2018).

Quasi-Experimental Research

Quasi-experimental Research is the next level of the experimental research. In this type of research, we need to check the baseline properties of the groups that we have made. In the current case, we can add some variables like high scorers, low scorers etc. While making groups, after the formation of the group we can subject them to similar chapter under similar conditions (Suter, 2011). The results obtained with the help of this method will be more accurate because baselines are the same and the variables are playing a minimalistic role in the process.

Bibliography

black, k. (2009). Business Statistics: Contemporary Decision Making. New Jersey: Wiley.

Gupta, A. K. (2012). Theory of Sample Surveys. Singapore: World Scientific.

kumar, D. C. (2015). Construction of Interquartile range (IQR) control chart using process. , American International Journal of Research in Science, Technology, Engineering & Mathematics, https://pdfs.semanticscholar.org/f326/6af8020111de4d9ffe1bb6cbe509c7fe0fde.pdf.

Lavy, P. S.  and Lemeshow.S (2013). A sampling of Populations: Methods and Applications 4^th Edition . New Jersey: Wiley.

Mertler, C. A. (2018). Introduction to Educational Research. California: Sage Publications.

S, K.  and Banerjee. M (2015). Logic and Its Applications: 6th Indian Conference, ICLA 2015, Mumbai, India. ICIA 2015 (pp. 58-59). Germany Springer.

Suter, W. N. (2011). introduction to Educational Research: A Critical Thinking Approach. California: Sage Publications.

Thompson, S. K. (2012). Sampling. New Jersey: Wiley.

Turner, J. L. (2014). Using Statistics in Small-Scale Language Education Research: London: Routledge.