Itc540 It Infrastructure Management For Assessment Answers
Answer:
Description of current/new ICT service
Charles Sturt University is a platform which is mobile optimised for academics, professional staff and students to access the university's resources and services from tablets, smartphones etc. The university is going to develop a mobile app version in order to accompany this platform. The interface will work as a unified and convenient entry point for training, professional development, administrative, learning support and collaboration facilities for students and staffs who are going to access it on a university campus as well as outside.
SWOT analysis
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Strengths Charles Sturt University is a leader in blended learning and distance education. Many students used to do work and study simultaneously. Staffs are engaged in learning innovation, which has been running for past few years (Bull et al. 2016). There are a large number of distance learning students and researcher who used the web as their main channel of communication with the university, which leads the university to get a new application The CSU library develops a mobile app. The CSU has a great mobile infrastructure such as LMS, staff and student portal, presence in social networking and others. |
Weakness The gateways and online information system are getting old. The CSU have a lack of IT professional to further update and maintain this information system. Lack of infrastructure to support mobile learning and dependent on the third party like Vimeo, youtube Greater use of mobile for doing tasks are pressurising the CSU’s wireless system. |
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Opportunities Tablets and notebooks are marketed to students, which can save price, portable, and functional compared to laptops and computers. The higher quality of smartphones is helping students, researcher and staffs more engaging with their work with the mobile app. Staffs and students can collaborate through the mobile platform anywhere. Students and staffs preferred own devices than university-supplied devices which are profitable for CSU.
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Threats Difficult to anticipate the mobile device or operating system and browser Changes made by outside company or vendors affect the mobile platform, which is important for students and staffs. Mobile app strategy of other university makes a competition. The user privacy depends on the student and staffs whoever using the app. Some students have limited access to this mobile app due to lack of device or slow or limited internet connection. |
Summary and recommendation
The mobile app, which has been made the university, is profitable for students and staffs but the CSU needs to handle it properly. They need to look after the Weakness and threats more to get a solution. The CSU has the mobile platform, which is accessible to their students, and staffs and these help them a lot. They used to collaborate with each other, share things across the university, get data access, do assignment etc. The low price of mobile devices can help students to get it. However, there is some problem such as lack of professionals to maintain it, old gateway and information system. In addition, high use of university's wireless platform sometime makes slow connectivity. In addition, the app is not guaranteed to user privacy, limited access to students due to limited data connection or lack of mobile device etc.
Therefore, CSU needs to hire some IT professional to update and maintain the mobile app and make it more secure. Other universities who are using mobile app technology like this university and to get advantage CSU needs to update it as soon as possible and market it. In addition, they need to select who have limited access to mobile devices and try to give them in possibly lower price.
Short-term goals
- Hire IT professional to maintain and update the mobile app.
- Market the university with showing the advantages of this app for distance learning students and researchers.
Mid-term goals
- Update and secure the mobile app.
- Select the students who cannot afford the mobile device and help them to get it.
- Market the university more with showing this app advantages.
- Stronger the infrastructure to support the mobile learning
Long-term goals
- Make this mobile app stronger and highly secure and add more features for helping staffs, researchers and students.
- Make sure all the students have access to mobile device fully.
- Install new gateway and online information system.
- Update the CSU’s wireless system to take more pressure.
Social media
Introduction
Social media is nowadays increasing its speed day by day as if no one can compete with it. The fasted growing market to fasted growing users it has all in one and probably best in the market. It has the power to influence people in any matters, it is daily life or it is any industrial fair or single industries as well. Therefore, overall, it has its own growth (Trainor et al. 2014). Therefore not only day by day growth, it has its impact on every field, an impact of social media also one of the secrets of success and a reason for its growth, the implication of it and the use of it, making social media effective and innovative day by day. Effects, reason, implication, growth, new innovation day by day makes the social media more effective useful and attractive among all either the person is innovative or not either the person is a student or not these things hardly matters for it, in each industry and in every prospect social media has its own impact.
Effects of social media
According to Jin, Liu & Austin (2014), social media has its own value on industries either its advantage or its disadvantage. Both exist at the same time, both effects has its impact on industries. Following are the advantages of social media. The disadvantages are also provided in the following point.
Advantage
Entertainment industries- According to Rapp et al. (2013), when it comes to the entertainment industry, social media has its effect there, as posting a picture to advertising all are there including promotion as well, all those things are affected through social media. Moreover, the entertainment industry receives huge popularity and promotion via social media. This can help the industry and the participants to gain recognition. Hence, this can be said as one of the key features that provide a huge advantage to the industry. With the help of social media, the entertainment industry can manage to provide entertainment to the people and ensure that the popularity exists (Rapp et al. (2013). Apart from this, the industry also has other means providing advantage to the public and other industries.
Effects on real states- In real states field social media always play a great role as well, dealing with agents, dealing with brokers, dealing with property managers, all are there as they all uses social media as business purpose. Therefore, it is quite relevant to it, and playing an effective and great role (Okazaki, & Taylor, 2013). The effects on real states can be attributed to the fact that social media helps in promoting the industry. Apart from this, the individuals trying to buy a property can also book a property from social media. They can gain knowledge about the current state by which, the real estate agents are willing to sell the property. This can be attributed as a huge advantage from social media.
Effects on marketing field- In the field of marketing there is a new trend, which is video marketing. It is as uploading the way of once woke, like advertise in a different way with the use of media. Using clipping to added picture all are there. This is another advantage for social media. Apart from this, other advantages include effects on the marketing field. In addition, there are also other disadvantages in the use of social media
Disadvantage
Brand image represent by employees- As a company brand image always reflects through its employee, and being as a CEO or MD of a company one hardly have time to go through the social networking site to check the activities of the employees, so one single mistake or post can hamper the company image within a second. According to Fuchs (2013), one wrong image or wrong social wrong activity of employee can destroy company image very easily.
Social media mistakes hard to rectify- Once someone made a promise on social media, which the company MD or CEO could not fulfill, or any mistake by then while posting something on social media can be a major issue for the company (Van Dijck, 2013). Once a mistake have been, it is not easy to rectify the social media assignment. As a result, it can be difficult for every organisation to rectify any position. Hence, it is difficult to come back from the problems that are faced in the social media context. Hence, it is necessary that the use of social media become an important factor for any organisation. As a result, this provides a negative review for the organisation in the use of social media (Okazaki, & Taylor, 2013).
Negative review- Negative review on social media can hamper the company image as well. Negative review always affects customers, who are probably about to use the product or service will not think about to buy the product or take the service further, as per the negative image it happens mostly which can be a cause of destroying the business (Sarker et al. 2015). Based on these advantages and disadvantages, the conclusion can be drawn on social media.
Conclusion
Social media is a new era in industries, benefited with the advantages, a risk with the advantages altogether social media creates its own value and impact as well. It is either negative or positive. The social sites create evolution as well during marketing, promotions, advertising etc. Creating own impact is not that easy job to be done; all thing must be sustained at the same time and social media doing it in a good manner, which is appreciated by all.
Bibliography
Fuchs, C. (2013). Social media: A critical introduction. Boston: Sage.
Okazaki, S., & Taylor, C. R. (2013). Social media and international advertising: theoretical challenges and future directions. International marketing review, 30(1), 56-71.
Sarker, A., Ginn, R., Nikfarjam, A., O’Connor, K., Smith, K., Jayaraman, S., & Gonzalez, G. (2015). Utilizing social media data for pharmacovigilance: A review. Journal of biomedical informatics, 54, 202-212.
Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford: Oxford University Press.
Jin, Y., Liu, B. F., & Austin, L. L. (2014). Examining the role of social media in effective crisis management: The effects of crisis origin, information form, and source on publics’ crisis responses. Communication research, 41(1), 74-94.
Trainor, K. J., Andzulis, J. M., Rapp, A., & Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), 1201-1208.
Rapp, A., Beitelspacher, L. S., Grewal, D., & Hughes, D. E. (2013). Understanding social media effects across seller, retailer, and consumer interactions. Journal of the Academy of Marketing Science, 41(5), 547-566.
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., & Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework. Ecosystem services, 17, 99-111.
Yuan, H. (2013). A SWOT analysis of successful construction waste management. Journal of Cleaner Production, 39, 1-8.
Saxton, G. D., & Wang, L. (2014). The social network effect: The determinants of giving through social media. Nonprofit and Voluntary Sector Quarterly, 43(5), 850-868.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.
Aral, S., Dellarocas, C., & Godes, D. (2013). Introduction to the special issue—social media and business transformation: a framework for research. Information Systems Research, 24(1), 3-13.
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