Isy3001 E Business Fundamentals And Assessment Answers

Answer:

This analysis is presented to gear up the compare and contrast the two businesses and websites belong to the food and grocery as Woolworths and Coles. Along with this, these businesses are following the business to consumer (B2C) model which is suitable for their online business, is evaluated dominantly. It also includes the analysis of both of the websites on the basis of specific attributes. Further, the principle goals of websites are also discussed. Apart from this, both the chosen business is also compared through a table with five semantic differential scales.        

 A Reporting of business model and description of Woolworth and Coles website name, URL and Visible view   

E- Commerce model

E-commerce is a chain of business to confer the products to the consumers through a web portal using internet (Shelly and Campbell, 2011). Basically, three major business models such as business to consumers, business to business and consumers to consumers are used by the online business group to sell its goods. For this case analysis, business to consumer (B2C) model is selected which talks about the relationship between the business and consumer directly. The consumers are the actual users not the whole sellers, are treated.

Business to consumers is trade transactions through which the goods are delivered to the end users. It is most widely famous model with the business and consumers. Nowadays this business model has become too familiar to process the online transactions. It is an easy business model to access but it has some consequences regarding the online payment and safety or security of goods and quality concern (Davila, 2013) Along with this, electronic commerce is the most adopted form of business concurrently. This business model is chosen because of its applicability and effective process for marketing of the products. The processing of this model is as below.

In B2C model a multichannel process is followed to complete the successful transaction. In this process website plays an important which brings close to the customer and business (Solomon and Kim, 2011). Along with this, consumers have choices for the selection of goods with discounts rates and have an option to cancel the transaction.       

Business Names and comparison

In this E- business case analysis, the two leading e-commerce business websites has been chosen namely Coles and Woolworths. Both of the businesses are processing with online transaction in consumers goods. Where, Woolworths is the prominent retail supermarket which deals in grocery and food through online. With this, Coles is also proving the online service to the customers in Australian market (News, 2015). It is the subsidiary of Wesfarmers with different business segment. Basically, these food market companies are the competitors in the Australian market. Woolworths process with effective facility for online transaction with customers and Coles as well.

Woolworth deals with more than 3400 products and the business lines are increasing continuously (Woolworth, 2016). It generated the sales from the operation as $ 58 Billion in year 2016 and in food segment, its sales was $34.8 billion. On the other hand, Coles possess significant market share in Australia with 32.5% as compare to the Woolworth as 37.5 % in year 2015 (Coles, 2015). It is reviewed that Australian e-commerce grocery and food market is experiencing fierce competition following the major market competitors like Wesfarmers, Aldi (Ibisworld, 2017). In this market price is a vicarious factor that derives the revenue from the sales through attracting more and more customer with discounts on purchase.         

URL of Woolworth and Coles businesses   

URL is the location or the address of the particular websites and it contains the domain name and unique address though which a websites can easily be accessed (Williams et. al, 2015). It is an internet based form which is used to distinguish the webpage from another websites. Uniform Resource Locator for the both e-commerce business is as follows.

 From the URL address a customer can easily access the particular business websites and locate the information in effective manner. URL page is directly linked to the business name of Woolworth (Woolworth 2017). Along with this, the name of Coles business contain name and address for website.  

Homepage is an important part of the E-commerce business website and it is a designed page for website. Homepage is used for the first and effective impression on the visitors. It is an important strategy for the business to attract the customers and mould his or her intensions to buy the product.

This is the homepage of Woolworth which is showing the product category of foods and grocery. Bar line is about the information of business of company. Further, the vertical line is indicating the product category like fruit, bakery, eggs and health food. Main page is presented with some discounted products.  

This is the home screen which is endowed by the Cole’s business to sale the grocery and food products online. Tool bar consist menus to use by the customer navigating the whole page information easily. Further, the products are presented to lure the customers.      

 B. Analysis of websites why they belong to the particular model of business to consumer  

E-commerce business is a process in which customers and company come together to complete a transaction. Website is a mediator which brings close to both of the parties. Basically, E-commerce businesses follow the business to consumer business model (B2C) model. It is known that most of the companies are following the E- business procedure to easily meet the gap between the customer and business. E- Commerce business brought a revolutionary change in business management (Kumar and Kumar, 2014).

Website of Woolworths is following the business model as business to consumer which is the most famous way to transform the e-business into a new era. Company lies in this business model category because this model consist a simple procedure to sale the product directly customer. Website uses this model because company no need to open the brick and mortar outlets to sale the product. In this model website is a platform through customer can chose the product as he wants and make the payment using debit card, credit card and net banking (Mohamed, et. al, 2013). Further, in this system business need not to have much human resource to complete the transactions. Websites lie in this business model because of reliable mechanism to administer the system effectively.     

With this, Coles is also an E-commerce business so it also uses the same business model to make the information available to the direct customer. Websites uses this model because of an effective feedback process. Customer can leave a comment on the product and service given by the company. In this model internet play important role for the business and consumer to avail the facilities of easy and most acceptable process. At the same time, through this model business can target the mass consumer market and maximise the sale of the product by online process (Sherah, et. al, 2015). Business adopts this business model because of a single step process to sell the product and make payment immediately. Along with this, this business model consist standards and policies to follow by the participants. Moreover, it is an effective way to resolve the customer’s issues and build reliable relationship.        

C. Analysis of the websites for E- businesses Woolworths and Coles to identify the major goals

 Emerging technology has changed the dilemma of business and E-business has become the most attractive business process to narrow down the process of transactions. Websites are the strategic ways to make the business more visible to the customers and they can access at their own.  

Principle purpose and goals of the websites    

The main purpose of these E-business websites is to providing the information about the particular business. At the same time, websites has become necessary source to operate the business and online business is not possible without the webpage (Chao?Min et. al, 2014). Further, the business can provide the additional functions through websites. Website has become an object for the business on which the goods and services are traded. Along with this the goal of the Woolworths is to persuade the customer by their attractive offers for goods. Generally, the Woolworth’s website is focused on the used centric approach. Further, if any customer wants to access about the business than website is available to gain the information. At the same time, Woolworth website has no downtime for a short time. Along with this, Website is a memorable theme in the eyes of customers to remember. It is stated that the Woolworths goal is to do marketing through websites.  

With this, Coles has many goals by its websites and it is committed to deliver the quality goods and services to its potential and existing customers as well. Coles want that it should be able to meeting the demand of consumers though a well developed website. Coles online is a platform which is constructed by Coles business. With this, it has the purpose to branding of the products to reaching at group of customers. Company is also devoted towards the accomplishment and clarity of the customer issues and retain them for long term.

Moreover, it also aims for the credibility of websites and it is relevant to the business process directly (Huang et. al, 2013) Further, Cole’s business goal is to make the website more lucrative so that more and more customer can reach to us. Online accessibility of business through website is a useful tool to gear up the sales. A website is a better way to advertise its product though may result into the effective brand marketing and develop the significant presence over the social media. Convenience process is the goal of business website through meting the requirement of customers and makes them satisfy. It is evident that web page of a business is the unique address to locate the information about the business so it can be said that website possess an identification of company in the perspective market.          

D. Analysis of the Woolworth and Coles websites on the basis of following attributes 

F. Comparison of both businesses websites for Woolworths and Coles 

Woolworth and Coles, both of the retail marketers have websites to sell their product online. Websites is important part of their business because most of business is generated from the E-commerce business process. It is stated the main purpose of the both websites is to generate the business by the online selling of products and it is necessary because online retail market has developed extremely (Govender, 2016).      

Woolworth and Coles websites are differ from each other from the point of design. In addition to this, Woolworth’s web page contains the catalogue of product category in which it deals but at the same time, Coles have not product wise list directly. Further, a successful websites should have all the information about the business but Coles provided little bit information. Along with this, navigation of portal is lacking the website. It is also reviewed that the both of the sites have linked the integration of social media tool but Coles have with less tools as compared to the Woolworth. Apart from this, Woolworth’s site has the login page on the front page but the Coles have not shown the page directly it is given inside of the page.   

On the basis of comparison of both the websites namely Woolworth and Coles it is found that the websites of Woolworth for E-commerce business is better than the market competitors Coles. Woolworth websites is designed very delicately and reliable information is provided for the visitors (Woolworth, 2017). At the same time, this website provides straight forward navigation to get details about its products and it can be used easily. Along with this, it focuses on the selling of product and does not contain advertisement on the website. The language used in webpage is easy so that the target audience can easily locate the information. So, it can be said that the website for Woolworth is better than the Coles on the basis of various components like access through web browser and user based applications.       

Conclusion

This analysis contain the compare and contrast of two businesses and websites namely Woolworths and Coles which are basically deals in selling of groceries and food products to the consumers though electronic business. It can be concluded that E- business has emerged as widely accepted platform for doing business and more customers can be targeted as compare to the traditional business. Further, the both websites has compared on the basis of various attributes and rating has been given as per their performance. It is evident that every website is designed after determining the specific goals and these both websites have particular objectives to target the potential consumers. Further, it can also be concluded that the website of Woolworths is found out more effective as compare to the Coles because of its lucrative and simple design to access.          

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