INFS5885 E-Business Applications For the Australian Bakery

cross buns and the classic loaves of Baker’s Delight are the major attraction of the company. Baker’s delight receives sponsorship from charity groups and individuals from different countries. The company wants to satisfy and delight all their stakeholders with its quality products. It also provides support to local communities and breast cancer patients in Australia. Baker’s Delight must set up more retail stores and this will help the company to improve its profitability and expand globally in other countries (Cuzovic et al. 2017)

Operation of Baker’s Delight

The operation of Baker’s delight involves several stages and phases. Several machinery and tools are involved in mixing, baking and shaping of the dough and thus producing the final product. The dough must be mixed in correct proportion and this will help in maintaining the quality of the product. Mixing is the most important step which is involved in operation phase. The dough must be mixed in accurate and correct proportion and this will help in maintaining the quality of the bread. The persons who are involved in cutting the bread loaves and providing accurate shapes must have skills and knowledge. Baker’s Delight also involves experts who can handle the oven because different varieties of bread require different temperature and thus it would not be possible if a person is not skilled. Moreover, further innovation of products will help Baker’s Delight to expand and improve its profitability (Reinartz et al. 2011). Though it produces different varieties of bread such as white pipe loaf, white flour loaf, white block loaf and many more, but it must expand its stock of products.

Effectiveness of Baker’s Delight through the use of online technologies

The company various different social networking sites such as Twitter, Facebook, Youtube, LinkedIn and Instagram for advertising and thus it will help in expansion of its customer base. The photos and videos of different preparations from their bakery which they post in Face book attract the customers. Moreover, the customers also give their valuable suggestions and feedbacks of their product quality and service. This helps Baker’s Delight to expand their business in other countries. Moreover, people become aware of their new products and thus they visit their bricks and mortar store and try their new products. The distribution channel of Bakers delight is good and the customers are satisfied by their services. The company uses both online and offline modes to deliver the products to the customers. The customers can get the products delivered within an hour if the product available rather than visiting the physical stores.

Conclusion

Thus, it is important and vital that Baker’s Delight must find out more innovative ways to attract customers. Baker’s Delight serves more than two million customers everyday in different parts of Australia, Canada and New Zealand. As the bakery industry is expanding and competitive in these countries, it has to face challenges and thus find out ways to sustain in the market. 

References

Cuzovic, S., Mladenovic, S.S. and Cuzovic, D., 2017. The Impact of Retail Formats on the Development of Food Retailing. Entrepreneurial Business and Economics Review, 5(1), p.11. Available at: https://search.proquest.com/business/docview/1883089136/599D64862E5F485CPQ/7?accountid=30552 [Accessed 20 Sep. 2017].

Reinartz, W., Dellaert, B., Krafft, M., Kumar, V. and Varadarajan, R., 2011. Retailing innovations in a globalizing retail market environment. Journal of Retailing, 87, pp.S53-S66. Available at: https://search.proquest.com/business/docview/875607089/599D64862E5F485CPQ/1?accountid=30552 [Accessed 20 Sep. 2017].