INFS4885 E- Business Applications and Technologies Assignment

ion to create delight for its stakeholders. Baker’s Delight also provides sponsorship to charities, groups and individuals.  Baker’s delight also provides support to breast cancer network in Australia. They also deliver bread to the local communities.

Operation of Baker’s Delight

Baker’s Delight must set up more retail stores and this will help it in global expansion and improving its profitability (Reinartz et al. 2011).There are several stages which are associated in operation of Baker’s Delight. There are several tools and machineries which are used by Bakery Delight in mixing, baking, shaping and dressing. Mixing is the most important stage in operation. The dough must be mixed in accurate proportion and thus it helps in maintaining the quality of product. There are also several experts who are involved in cutting the bread into different size and shapes. As different types of bread requires different temperature and setting, it is necessary to have a proper knowledge of handling the oven. Bakery Delight also produces classic loaves and their famous hot cross buns are baked fresh every day. They also produce flavored buns and bread in varied quality and price. Baker’s delight produces bread such as white block loaf, white high tin loaf, white flour loaf, white pipe loaf, white Vienna and many more. Baker’s Delight also produces varieties of savouries and sweets.  Moreover further innovation is important as it will improve the sales Baker’s Delight. They must improve the quality and tastes which will boost up their sales and thus attract more customers (Cuzovic et al. 2017).

Effectiveness of Baker’s Delight by using online technologies

Baker’s delight uses different social networking sites such as Facebook, Twitter, Instagram, YouTube, LinkedIn for advertising. They post different photos and videos in their facebook page. This attracts the pizza lovers and people also know about their different unique varieties of bread and other items. The customers can post their comments and experiences of Baker’s Delight in Facebook and Twitter pages. This will help Baker’s delight to expand their business in other countries because people become aware and they want to try the new and products of the bakery. Online technology will  help  Baker’s delight to expand its business more quickly rather than the physical stores. It has been found that purchase and distribution has been increasing through online channels. Baker’s Delight uses both online and offline methods to deliver their products. Customers can order the products and they get it delivered in their desired location. Baker’s delight also has various franchisees in different locations and thus customers can also visit their nearest store and buy their desired products.

Conclusion

Thus, it can be said that Baker’s Delight is trying to expand in other countries and thus improving its sales. It is facing different kinds of challenges from its competitors and thus finding out various innovative ways to sustain in the market. Baker’s delight serves more than two million customers everyday and thus expanding its business rapidly. Therefore, it can be regarded as one of the most successful bakery shop in Australia.

References

Cuzovic, S., Mladenovic, S.S. and Cuzovic, D., 2017. The Impact of Retail Formats on the Development of Food Retailing. Entrepreneurial Business and Economics Review, 5(1), p.11. Available at: https://search.proquest.com/business/docview/1883089136/599D64862E5F485CPQ/7?accountid=30552 [Accessed 20 Sep. 2017].

Reinartz, W., Dellaert, B., Krafft, M., Kumar, V. and Varadarajan, R., 2011. Retailing innovations in a globalizing retail market environment. Journal of Retailing, 87, pp.S53-S66. Available at: https://search.proquest.com/business/docview/875607089/599D64862E5F485CPQ/1?accountid=30552 [Accessed 20 Sep. 2017].