HRMT20024 Community Engagement in Supermarket

Article 1

Customer-based brand equity and human resource management image. (2016). European Journal of Marketing, 50(7/8), 1185-1208.

Brand equity, Retailing, Brand management, Human resource management, Brand image

The respective article helps in the entire analysis of the different kinds of the human resource practices in the retail sectors which takes place in order to become more competitive in nature. Furthermore, there are different kinds of issues which can be faced by the different retail companies in different parts of the world related to the employee compensation and the other needs of the employees are not being properly taken care. The main aim and purpose of the article is to analyse and identify the relationship between the human resource management practices along with customer-based brand equity. This has been seen and analysed that present study helps in attempting to link the HRM practices along with analysing the marketing of the different products in such a manner which will help in applying the different sociological needs of the employees effectively. Furthermore, the article helps in understanding the different kinds of approaches such as job planning and the recruitment and selection practices which are essential in becoming successful in comparison to the other competitors in the market. The methodology which have been used in the respective article was done through preparation of the questionnaire which was provided to the major segments of the individuals in an effective manner. The findings help in showing the different kinds of HRM image from different kinds of perspectives and this helps in building a positive image on the customer-based brand equity in the organization effectively.

From the article, this can be analysed that the HRM practices are essential in the different organizations in which this help in analysing the role of the same in different organizations. The HR departments play a major role in different organizations in which they try to include the different kinds of policies and procedures which are essential in nature for becoming successful in the entire market. The study in the entire article helped in providing a holistic kind of approach which provided different kinds of views on the brand management which is created through the help of the different human resource policies and procedures which are being handled by the organization in an effective manner. Lastly, the study helped me in learning various approaches of the Human Resource Management in managing the different kinds of activities such as the improvement of the morale and performance of the employees which is essential as they are the assets of the organization.

Article 2

Makhecha, U. P., Srinivasan, V., Prabhu, G. N., & Mukherji, S. (2018). Multi-level gaps: A study of intended, actual and experienced human resource practices in a hypermarket chain in India. The International Journal of Human Resource Management, 29(2), 360-398.

Adaptation of HR practices, case study, human resource practices, inductive model, multi-level gaps

From the article, this can be analysed that there are different kinds of human resource management strategies which help in managing the different kinds of tasks in an effective manner. Furthermore, the different strategic HR practices along with the different multi-level gaps have been recognized in an efficient manner which helps in managing the different kinds of HR related practices which will help the implementation of the different HR practices effectively. The methodology which have been used in the respective article is relating to the inductive model in which the survey and questionnaire was being provided to the different employees and managers in the organization and the result has been gained from the same which was such that the HR implementation in different supermarkets in India were not up to the standard and the employees were not being able to perform well due to the different complexities in the process of the Human Resource Management. The findings have helped in showing that the need of the implementation of the different kinds of HR practices helps in recovering the different gaps and this will help in managing the different kinds of tasks in an effective manner as well.

The respective article helps in highlighting that the implementation of the different kinds of HR practices in the organizations is essential in nature in the different companies which help in handling the various types of risks which are involved in the tasks of the organization. Furthermore, the HR practices help in understanding and analysing the various gaps which can be removed with implementation of the different policies and procedures such as compensation plans for the employees who are working in the organization is effective in nature as well. Furthermore, from the article, I tried to learn the importance of the adoption of the different HR practice es along with the inductive model along with analysing the multi-level gaps along with trying to reduce the different kinds of gaps in the organization which can reduce the issues which are being faced by the organizations and the employees who are trying to focus mainly on the different kinds of HR practices effectively.

Article 3

Evans, S. (2015). Juggling on the line: Front line managers and their management of human resources in the retail industry. Employee Relations, 37(4), 459-474.

Employee relations, Line managers, Human resource management, Retail, Front line managers

The respective article helps in the entire analysis of the different kinds of the relationship between the front line and line managers in the retail industry or sector. Furthermore, this has been analysed that the human resource management practices play a major role in the entire organization by providing major kinds of status of the role of the different managers in the entire organization. The main purpose of the paper is to understand and analyse the interplay between the different kinds of managers along with analysis of the entire contribution to the gap between the actual along with intended human resource management. Furthermore, the methodology which is being used in the respective article is relating to the surveys which was conducted in which more than 51 semi structured interviews with the different managers were taken into consideration in two retail organizations in United Kingdom between the year 2012 and 2013. The paper helps in finding that the managers in the organizations play a major role in people management and this plays a crucial role in analysing and reducing the entire gap between the employee relations and human resource management. Furthermore, the entire research helps in founding that these managers held high level of the responsibility in which there is lack of the institutional support and this helps in monitoring the incentives to implement in such a manner which will help in managing the different kinds of tasks in an effectively.

The respective article helps in analysing that there are different kinds of gaps in the industry in which the efforts has been taken into consideration as to address the different kinds of gaps and this has assisted in handling the diverse kinds of risks in an efficient manner. The article has helped me in analysing and understanding the different kinds of risks which are required to be considered in the organization as this will help me in future to implement the different kinds of HR practices and this will help me in managing the different tasks and improve the employee morale in the organizations effectively. Lastly, the different kinds of relationships or the employee relationships is essential in nature in different organizations as this helps in increasing the overall effectiveness and efficiency of the organizations and the different employees in the organization effectively without much issues and efforts.

Article 4

Anselmsson, J., Bondesson, N., & Melin, F. (2016). Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand? European Journal of Marketing, 50(7/8), 1185-1208.

Brand equity, Retailing, Brand management, Human resource management, Brand image

The respective article helps in analysing the different kinds of analysis on the various concepts of brand equity and brand management in the organization along with the importance of the brand quality in the organizations as well. The main purpose of the respective article is to understand and analyse the investigating the relationship between the human resource management of the organization along with the customer-based brand equity as well. Furthermore, the different kinds of HRM practices are taken into consideration which helps in managing the different kinds of risks and this will help in improving the overall condition of the company and the employees as well. The methodology that has been utilized in the respective article is connecting to the various types of conducting the interviews and the survey was done among the Swedish customers in two major categories as to gain more knowledge on the different kinds of analysis which is required for the customers to gain more competitive advantage in the entire market. The findings help in analysing the HRM image has distinct kind of relationship and this is favourable in nature for analysing the different kinds of perceptions of the customers as well.

From the article, I tried to learn that the human resource management practices play a major role in the organizations in which the different policies and procedures are being taken into consideration which helps in improving the overall morale of the employees in the organization. This has been seen and analysed that the customer satisfaction is essential and this plays a major role in managing the different kinds of demands in an effective manner as well. I tried to analyse and identify the various kinds of the service image which is required to be maintained by the different companies as this will help in managing the risks in an effective manner.

Article 5

Weaver, A. R. (2017). Leadership and community engagement in supermarket recruitment.

Supermarket recruitment; Food deserts; Community engagement; Leadership

The respective article helps in the entire analysis of the different kinds of employee engagement along with the leadership which is required in order to recruit the different employees in the organizations in an effective manner. Furthermore, this has been seen that the recruitment and the development practices play a major role in managing the different kinds of tasks and this helps in proper implementation of the leadership which will make the conditions effective in nature as well. Furthermore, this has been seen and analysed that the supermarket recruitment can be done through proper posting of the job position and the job description on different social media portals or the company portal which can be accessed by the candidates and this will help in managing the recruitment procedure in an effective manner as well. The methodology that has been used in the article is connecting to the various types of surveys that are taken into consideration that helps in handling the dissimilar types of employees’ recruitment effectively in the organization.

The article has helped me in analysing the different processes which are required in the recruitment of the different employees in the organization. In the supermarkets, this can be seen and analysed that the supermarkets play a major role in community engagement in which this can be seen and analysed that there are various types of the study which have been conducted and this has improved the overall efficacy of the organization along with the employees in the organization as well. The different leadership characteristics along with the shaping the future of the recruitment has been learnt by me and this helped me in being more knowledgeable on different aspects of the recruitment in the different companies in an effective manner