Customer Survey Results Memo

Customer Survey Results Memo

To: Operations Manager

From: Marketing Manager

As discussed at our last staff meeting we have recently conducted a customer survey to inform ongoing operations and marketing.

As also discussed, I am sending you the results which will also inform the effectiveness of the training provided to the new Managers of the retail store.

Please note that survey was sent to a random sample of customers to be completed through survey monkey.  The survey was sent to 75 customers and 49 customers completed the survey.

As this was the first customer survey, customers were asked to respond to a small number of general questions only.

Customer survey findings are as follows:

Overall satisfaction with NatureCare Products

• 26 totally satisfied
• 18 somewhat satisfied
• 4 dissatisfied
• 1 totally dissatisfied

Industry benchmarks show that the average number of customers who indicate that they are totally satisfied is 42%.

Based on an analysis of the figures above, our score is 53% for total satisfaction which is above the industry average.

Ease of doing business with NatureCare Products

• 20 totally satisfied
• 19 somewhat satisfied
• 8 dissatisfied
• 2 totally dissatisfied

Industry benchmarks show that the average number of customers who indicate that they are totally satisfied with ease of business is 47%.

Based on an analysis of the figures above, our score is 40% for total satisfaction, which is under the industry average.

Ease of relating to Store Manager and staff

• 42 totally satisfied
• 6 somewhat satisfied
• 1 dissatisfied
• 0 totally dissatisfied

Industry benchmarks show that the average number of customers who indicate ease of relating to store manager and staff is 72%.

Based on an analysis of the figures above, our score is 85% for total satisfaction, which is above the industry average.

Customers who said they would purchase products from NatureCare Products again are:

• 42 totally satisfied
• 6 somewhat satisfied
• 1 dissatisfied
• 0 totally dissatisfied

Industry benchmarks show that the average number of customers who indicate that would purchase products again is 72%.

Based on an analysis of the figures above, our score is 85% for total satisfaction, which is above the industry average.

Customers who said they would recommend NatureCare Products to others

• 38 totally satisfied
• 8 somewhat satisfied
• 3 dissatisfied
• 0 totally dissatisfied

Industry benchmarks show that the average number of customers who indicate that they would recommend the company to others is 63%.

Based on an analysis of the figures above, our score is 77% for total satisfaction which is above the industry average.