Creativity And Innovation Sample Assignment

Executive summary

Creativity and innovation is wide and give connection to each other whereby individuals, organizations and entrepreneur need to be in a critical thinking to explore the creativity in order to be successful in present and future. This subject allow me to explores the definition of creativity through many view and perspectives as the process of creating an new idea and from there, people can generate new concept whereas innovation is define as the process of making the ideas into practical (Tidd & Bessant, 2009).

Creativity and innovation cannot be separated as it link to each other and as a result one cannot be achieved or produced without the other (Sousa, 2012). Moreover, in this world there are many thinking styles that people can think of and it is has been identified and proved that the way creative ideas are created and transferred into innovations has developed into interactive processes. However, this skill can be learned and upgraded to the next level through uncountable exercises that may brainstorm the brain to achieve or increase the individual’s capacity for learning process and generating more ideas.

Developing, support and assistance is need to transform a good idea into a great idea and at the same time it will turn the great idea from concept to innovation. The process of creativity and innovation and the traits required within an individual, organizations and entrepreneur would be explored. All the people in this world can generate an idea and innovating their idea into practice as it means everyone can contribute their ideas into the process of learning and brainstorming so that can create new ideas and add value towards the innovation (Theodore, 2002). In a nutshell, there are many kind of way to explore the creative thinking where it can be explore using mind maps and six thinking hats. These ways can improve the results of innovation and prove that creative thinking is wide.

1. Introduction

Everyone has their own thinking and perspective. In order to success, one must understand the concept of creativity and innovation, as success is dependent on the understanding and the implication of creativity and innovation (Tidd & Bessant, 2009).

If the understanding of the concept is achieved, individual, organizations and entrepreneurs have the ability to determine what situation this idea can contribute and figure out why it is lead to a problem. From this, people can find a way to a solution for a problem in order to be a successful person (Peter, 2014). It will need an understanding of the relationship between creativity and innovation. As if one can contribute without the other and if it works, will it reach its full potential of creativity and innovation?

To figure out and explore this questionnaire, this task will define what is creativity and innovation in general context and business context throughout their connection to each other. Next, in order to develop creative ideas, discussing about both the thinking styles and the application of creative and innovation.

Furthermore, this task will define focus that is relevant to the writes of personal situation as Appendix 1 explain the representation of this task. In order to define the focus, the method used will be known such as mind maps and six thinking hats. Mind map has been invented by Tony Buzan and for six thinking hats invented by Edward de Bono. Other than that, this task will explore at any perspectives, looking for any views towards the creative and innovation and the people’s views about the technique. Nevertheless, relating creativity and innovation with the example of a successful entrepreneurs or organization as an evidence of creativity and innovation whereby it drives people to success road. Finally, the writer will give his views based on the insights found by completing this task and how it applied in their present.

2. Understanding

There has been so many research or views on creativity and innovation as it is wide and infinite. There is no right and wrong in defining something as it is own creativity. Some people might think creativity is about freedom and some of the people might understand creativity is something like thinking outside the box. It can be anything that people wants it that way. To be concrete, the sources of truth need to be explored. By researching on Google Scholar by Alex V. & Anurag A., it is found that over than 1,000,000 results discussing about the definition of creativity and innovation.

Through targeting the individual and focusing on divergent thinking, creativity was conceptualized as the unconscious process in response to any situation, result of chain of any ideas related, expression of pre-conscious needs and the tendency towards self-realization (Gondim, Loiola, Morais, Dutra, Rovira, Rodrigues, Lima & Mourao, 2015). Creativity can also be defined as the tendency to recognize the idea from the brain alternatively or the possibilities can be useful in order to find a resolution, communicating with a lot of people and even can find creativity in entertaining self and others. For people to discover new ideas, these people need to view things surround him in a new ways or from different perspective to achieve the original idea. Some has did their research and it is found that human activities are supervised by the conception of each human beings and the ideas that relating to their experience (Mateos & Garcia, 2011).

Creativity without innovation is just creativity. Innovation without creativity is not exist. Innovation can be defined as produce the ideas and make it work. Generate the idea and apply it in the situation may be useful and may discover a solution for any problems. Steve Jobs may say creativity connects one thing to everything and the creativity is not something you can buy at street markets. It is a process in the brain of thinking how to do this and that. When the ideas came, innovation take it parts to invent it. As been said by Theodore Levitt, thinking up new great idea is creativity and by producing or implying the idea to new things is innovation (KeepInspiringMe, 2014).

Generally, by applying the creativity and innovation in business field can be so much improvement towards the business as the workers may find the ideas to solve any problems in the company. As such, the company is lack of team building. What did the company need to do? One worker needs to stand up and give suggestion. This suggestion can be described as generating new ideas. Team building training is in need in this situation. So that, all the workers can creates the relation between one to another. As a result, the company can reduce the complication appears in the business field and at the same time the company is recognized as a sure path to success (Sokolova, 2015).

3. Focus

To understand the context of the creativity and innovation, a mind mapping method and six thinking hats method should be used as to give content and structure to this task. In the mind mapping, it has been discovered that creativity and innovation is needed in education and decision making as it give people a wide perspective towards the ideas. The writer discovered through the education and business based on the experiences, it proved that creativity and innovation is crucial and qualitative. Creativity and innovation is influential towards any situation or decision-making, not only for the future of the business but for self-reflection and development.

The mind map explored the writer current situation and found that there is a gap regarding his current situation as an accountant and his future career goals as a businessman. The mind mapping identified a gap in behaviour, attitude and thinking from the process of calculating the figures, using the formulas and explicit to a creative accounting in the accounting field. The writer’s current character is about figure out the formulas, making new formulas to the accounting system and calculating the figures towards the financial statements, the character that the writer wish to aspire is a creative role whereby the writer needs to generate a great idea to make a name on his own branding. Plus, the writer needs to focus on making strategies involving business matters as it will helps him in the field and by focusing on the new and old clients is a part of the business whereby they make income for the company.

This gap is the primary source of focus for the essay on how to decrease the gap between current circumstances and future position. It is more complex to be innovative and creative when habitual is expanded.

4. Exploration

Providing content from Mindwerx International that shows key learning that can be applied in exploration as to be creative and innovation in changing habits.

Figure 1

Based on Figure 1, it is taken from Mindwerx International as to show the steps in innovate from the center. To develop better thinking and improving the critical thinking, the writer need close the gap between present and future careers goals. In order to make the dream comes true, the writer must first find the ideas as to invent it. First of all, in making innovation happen, the writer must challenge himself and be focused towards any obstacles (Jarrard & International, 2015, p. Module 1). In addition, creative thinking is important in changing the path in the career as to achieve success in innovation (Jarrad & International, 2015, p. Module 2).

There is a lot of ways to overcome the gap. By doing research and exploration for this task, the writer can gain a solution to overcome the situation. A wide range of exploration is needed to get different approaches in order to make decision, as exploration is useful in learning processes. Explore through problems will guide people to make decision whereby it produces a result where people can learn from it and can be applied for this task. Even though it is complicated to explore new things but eventually these will get used to it as they learned day by day (Pollitt, 2006).

5. Findings

It is not easy to be creative and innovative but it is necessary as to embrace it. The following findings show that creativity and innovation is essential in any matters in life.

The young couple named, Vivy Sofinas Yusof and Fadzaruddin Shah, they have an entrepreneurial spirit and have made up their mind to open an online store. They had that idea to open an online store just because Vivy’s blogs has a high number of following (Henry, 2016). To take the opportunity, they finally open an online store named Fashion Valet. After five years operating, Fashion Valet is striving for its success. Fashion Valet was the first multi label online site in Malaysia since November 2010. During that time, they started with only 10 brands but now they have over 400 brands (Dee, 2017).

Nevertheless, to expand their business because the demand from the consumers gets higher, they opened their business not only in Malaysia but also in Jakarta (Indonesia), Singapore and Brunei. Even though Vivy Yusof was graduated with a law degree, she feels that it was not her passion to be in a lawsuit field. So she took the opportunity to open up a business with the support from Fadza, the husband, and from the family as well (Tiffany, 2016).

Based on Appendix 1, brainstorming and understand what individual wants that is suitable with their passion as it is so important in life. By getting new ideas and understand what we want and be focused towards achieving the dreams was never wrong. As long as there is endless effort in the process and not giving up.

6. Reflection

As for personal reflection on what I have learnt from this report about creativity and innovation is, it is not easy to be creative and at the same time to innovate something. Creativity can be applied to any matters not only apply to things but to problem solving also. Even though it is kind of complex but it gives benefits whereby from creativity I get to find ways to solve any problems in my life.

According to Shamsul Kahar (2017), everyone has their own creativity despite of their jobs, religion and appearance. This is because creativity cannot be look or measured at one’s perspective. It must be measured at different point of views. Creativity can be learn and improve from time to time. When I am focused, give fully understanding in the topic, have passion and motivating myself, I feel more relaxed to have a critical thinking whereby from there I can generate new ideas.

Based on my learning in the class, creativity and innovation is necessary. Aware or not aware, creativity is always there. When creativity is evolving, next is, the progress for the invention from the ideas. According to Bill Bernbach, an idea can revolve like magic, based on the skill that pinch against it.

7. Conclusion

In conclusion, this task has been analyzed, understood, explored, giving the focus and evaluated the creativity and innovation in the current context. The difficulty to be creative because of unlearning process that affect creativity and innovation has been supported and implemented and ways that the writer implied the motivation found to their personal situation and condition.