BUSN4100 Business Research Methods |Research Learning Process

Business research helps businesses in gaining a deeper insight of their own products, people, places, prices and consumers. Since the beginning, I have always been very good at math and my calculations and number crunching skills are very effective. I understood that this course requires efficient analysis and data understanding. This came handy with my efficiency in Math. This was my contribution and my usefulness in the learning process.

Learning process involved various activities, surveys, questionnaires and focus group sampling. I learnt about various people and their difference in attitudes and how people perceive things differently. I also learnt that customer’s preferences vary frequently and often to a large extent. Therefore in order to fulfill consumer needs, it is imperative that organizations understand these needs and work towards fulfilling them to the best of their abilities. This will also enable them to customize their offerings to suit the changing needs of their target market. I performed various sampling activities and in the process I interacted with many different people. I tried to analyze a pattern in people’s responses as well as I tried to gauge their perceptions and thought processes. I also worked hard at designing questionnaires and surveys for people. Through this course I applied various mathematical tools to the data that we gathered for market research.

Business research was highly useful to my research learning process. I had great professors who taught us well and were very patient with us. I have always been confident about the skills of my professors. The best part was that all the activities and concepts were taught practically through activities rather than just through theory in books. For example, I conducted interviews of people. In order to do that, I prepared questions and answers and I also practiced these interviews by assuming people responses to various questions. This also helped me understand the human mind better.

On the technological front, we learnt the use of important tools like SPSS and ERP which are highly used across the globe. I learnt the importance of this subject in general and I am sure that I will better my skills in the aspect. Today various organizations are making use of business research tools to gain a deeper insight about their products, its offerings, its response and it’s positioning. Therefore, learning this subject will also help me largely in my professional career. I feel confident that with a deeper understanding of the subject, I can contribute better to the success of any business. Moreover, many businesses also hire market research specialists to throw light on their business and its acceptance in the market. There are leading research firms who have built a business out of conducting researches for their clients. I believe my knowledge of business research will enhance my chances of joining either of these organizations. Moreover such a professional and efficient course is definitely an asset added to my resume.

Also, the job market faces immense competition. The increasing number of large universities across the globe have created a massive supply of competent candidates in the job market. Therefore, in such a scenario, adding additional skills enhances the value of one’s resume. This is the most practical use of my learning process in this course. Moreover, if in the future, I wish to start my own business and become an entrepreneur then I can put my market research skills to good use and I would probably not have to hire additional resources to do the same.

Business research also helps me connect better with other businesses of the course. In management, most subjects and their understanding are interrelated. Which is why what happens is that a combined study of these subjects provide a practical insight of working with a business. This is exactly what I learnt through this course. I learnt various subjects and gained a much clearer insight about how businesses function and what are the various departments that work together to form a business.

I feel very positive that I learnt this course. I am sure it will be largely beneficial in my future professional career. I have also deeply enhanced by learning of the subject which I am sure will make me a more effective candidate for a job. I also feel more confident about my own skills set after taking this course. I did two activities in the assessment 1 and assessment 2. I did those two assignments to gain a practical knowledge about business research. My two assessments also helped me practically understand the subject and its utility in the world today.

The course is highly relevant to my research as this understanding of business research adds on to my research and helps me learn various practical aspects of business research. The course has also made a more technologically averse and I feel a lot more confident while using business research tools practically. The course has also improved my ability to understand and analyze data and draw conclusions based on the same. As an entrepreneur this will help me understand my consumers as well as my competitors better. Overall the course was an immense learning experience and I am sure that these learnings will immensely help me in my professional life in the future.