BUSN4100 Business Research Methods : Marketing Strategies

For this assessment, students are expected to present a written research proposal that is based on the literature review (Assessment 1) and demonstrates their understanding of business research/research paradigm.

Based on their literature review, students are required to write a business research proposal outlining the details of the proposed research project that addresses the gaps identified in the literature. Derived from the business topic, the proposal needs to include clearly state research questions (primary and secondary), and provide a solid research methodology that supports the feasibility of the research project

Introduction

Marketing criteria is one of the most important and essential factor which can decide the future of any business whether the business will gain profit or it will run in loss. All the criteria of the marketing must be fulfilled by the managing department of any organization. the following research consists of all the important and relevant information that will help any company to establish their business and to get more customers by using the proper marketing strategies. it is commonly known factor, that if the marketing strategy is not good and strong the company will never be able to gain more profit and to maintain the consistency of their success. There are some proper guidelines that the company must be aware of. The research will find out all the DOs and DONTs of the marketing strategy and what the company or the managing authority of the organization must do for the development of the business. The research contains proper questions prepared by the researcher and the in the whole project the researcher will tend to answer the questions which would be very much helpful for the understanding of the given topic. The research will not only help the readers of the proposal to understand the marketing criteria of a company, but it will also help the employees and the leaders of the organization to determine the required criteria and to take the right action for the fulfillment of the criteria. These are the things that the organization or the managing authority of the company must be concerned of for the ultimate improvement of the business. If the leaders as well as the management of the company can manage to maintain the mentioned guidelines in the further research the company will surely be benefited in many ways. In this case, the project deals with the advantages and disadvantages of the use of social media in the marketing strategy.

Project objective

The research objectives are the most important and valuable points that the researcher must be aware of before determining the structure of the proposal. The objectives are nothing but the aims of the researcher. In this part of the research the researcher decides what needs to be explained in the research and how it should be explained(Belenzon, & Tsolmon, 2015). In this case the prime objectives are,

• To determine the strategies for the marketing of the organization
• To find the issues in the marketing procedure
• To find the remedies of the issues
• To develop the marketing strategy with proper guidelines
• Identify the impact of social media on the marketing
• Identify the issues that are created by the social media

This are the main objectives that the company or the managing authority of the company must be aware of for the betterment of the business.

Project scope

The scope of the research when it comes to the marketing criteria is very high. As the mentioned topic is one of the most useful aspect of any business, the factors needs to be developed and modified for the improvement of the company. thus the scope of the topic is relevant and easily accessible for the researcher. The only thing that the researcher would have to do in this process is to gather information about the marketing strategies of different companies and then to analyze them properly. This will help the research to be done in a better way(Bhuiyan, 2014). The impact of social media being the prime subject, the researcher can get some more information on the social media and then prepare the further plans and strategies for the development of the business.

Literature review is another part of any research which makes the research or the statement of the researcher stronger with the help of some quotations and thinking of some expertise on the topic of the research. This can be regarded as the soul or the back bone of the research. When it comes to the marketing strategies, it must be mentioned that the 4p strategy has been the best strategy for marketing which is also known as the marketing mix strategies(Brüning, 2010).

Marketing mix strategies

In this process, the management of the company would have to concentrate on four primary factors for the improvement of the marketing as well as the business of the organization. the prime four factors are the product, the price of the product, the price of the product, the promotional strategy and the place of the launch of the product.

Product

The product is the primary catalog of any company. if the product of the organization is not good, the customer will surely not buy the products from that particular company and the business of the organization would be harmed. On the other hand if the management can prepare better quality product it will surely attract the customers in a successful way(Jankowska, 2012).

Price

The price of the product is another dominant point that the managing authority must be concerned of.  If the managing department of the organization can provide better quality products in a low price, customer will be attracted which will be such a beneficial factor for the company. low price strategy has always been helpful for the company or the management of the organization to improve the marketing.

Promotion

After the determination of the price of the products, it is the time for the authority to decide the promotional strategy of the products. If the management of the organization fails to promote their products properly, they would never be able to get success in their business. On the other hand if the management can maintain the promotion of the company, it would be really easy for the company to get success.

Place

At the end, the place of the launch of the product is the primary and the most important stage of making the marketing of the organization better. In this place the management has to chose a better place or environment for the launch of the product. The company also has to get accustomed with the environment, the people, the culture for the development of the marketing.

These are the points that the company must be aware of for the betterment of the organization and the business of the organization(Media, 2014).

Research questions 

Research questions are another primary backbone of any research. In this process the researcher would have to prepare a set of questions related to the topic of the proposal and they must process to find the answers of the questions accordingly. This will help the researcher to complete the proposal with proper guidelines and it will also help the company to get better with their marketing strategies(Nomination of Elaine C. Duke, 2009). in this case the main questions are,

• What influence does the marketing have on the business of any company?
• What strategies are best for marketing?
• What is the role of the management?
• What are the issues in marketing?
• How to solve the issues in marketing?
• How social media does enhance the marketing of any company?
• How the company is harmed by the effect of social media?

These are the main research questions that the researcher must follow through out the research for a better result.

Research design and methodology 

Methodology is the structure of the research. In this process the researcher of the proposal would have to explain the whole process in a better way so that it would be understandable for the readers and the management of any company. the main aspects of the methodology are mentioned in the further passages.

Research approach

In this process, the researcher of the proposal would have to identify the reason behind the research, to be more précised, the researcher world have to explain why he or she is performing the research. The answer is already mentioned in the above passages, the marketing one of the most crucial part of the company it has to be modified and improved. The purpose of the research is to develop the marketing strategy to reach the marketing criteria(Smith, & Mounter, 2008).

Data collection method

In case of these researches, the research usually has to perform several surveys and gather information on the given topic from different resources. In this case, the researcher has gathered many information from many companies and the management of some certain companies. The information has helped the researcher to complete the research with success.

Data analysis

After gathering all the data from different resources, it is the time for the researcher to analyze the data with proper care and then to make the recommendations for the betterment of the company. this is how the researcher will be able to conduct a successful research("Startup company faces legal battle over battery design", 2013). Social  media can be really helpful for any company and on the other hand it can be really harmful for the organization. thus it is the responsibility of the managing authority of the organization to be more conscious about the impact and the use of social media.

Research limitation

Research limitation can also be stated as the barriers to the research. Whatever research it is, there must be some limitations of the research. There is some legal legislations prepared y the local or the national government. Some of the legislations are in favor of the research process and some are barriers to the research. Thus the researcher would have to be concerned of the legal legislations while conducting the research. On the other hand, as the researcher is gathering information from different company, it is the responsibility of the researcher to maintain the confidentiality of the information of different company("Startup company faces legal battle over battery design", 2013).   

Research plan

Research plans are decided by the researcher at the beginning of the research. In this process, the researcher would have to determine all the stages of the research. For example, in this case, the researcher has identified the objectives of the research and then the questions of the research. After that the researcher has added literature review for the betterment of the proposal and then the methodology of the research is mentioned. All these processes and steps has helped the research to be stronger and better(ZIEGLER, HAGEN, & DIEHL, 2012).

Conclusion 

It is quite clear from the above research that the marketing is one of the inseparable part of any business. Of the managing authority of the company cannot manage to develop the marketing strategy and style of the company then the y would not be able to bring any positivenness in the company and ultimately the company or the business will be harmed severely. On the other hand, if the managing authority can maintain all the mentioned guidelines and bring positive changes to the company the business will be benefited and the leaders will be able to gain more profit out of the business. These are the basic and the prime requirements of any company regarding the marketing criteria of their business. As mentioned earlier, the management of the organization would have to be very much concerned about the strategies of marketing which are used by other rival organization and then the management of the organization would have to make their own strategies which will act beneficial for their business. These are the main things which if maintained properly by the managing authority of the organization the business will be benefited.

References

Belenzon, S., & Tsolmon, U. (2015). Market frictions and the competitive advantage of internal labor markets. Strategic Management Journal, 37(7), 1280-1303. https://dx.doi.org/10.1002/smj.2395

Bhuiyan, M. (2014). Integrated Tourism Sector in South-Eastern Asian (Mainland) Countries: A Pathway to Develop for Economic Betterment. International Journal Of Business Administration, 6(1). https://dx.doi.org/10.5430/ijba.v6n1p77

Brüning, C. (2010). WITHDRAWN: Foreword - Transport Impacts On Atmosphere And Climate. Atmospheric Environment. https://dx.doi.org/10.1016/j.atmosenv.2010.03.014

Jankowska, M. (2012). Residents’ Assessment of Promotional Activities of Polish Towns. JOURNAL OF INTERNATIONAL STUDIES, 5(1), 20-29. https://dx.doi.org/10.14254/2071-8330.2012/5-1/3

Media, T. (2014). Freight Brokerage Business (1st ed.). New York: Entrepreneur Press.

Media, T. (2015). Microbrewery, Distillery, Or Cidery (1st ed.). [Irvine, Calif.]: Entrepreneur Press.

Nomination of Elaine C. Duke. (2009) (1st ed.). Washington.

Smith, L., & Mounter, P. (2008). Effective internal communication (1st ed.). London: Kogan Page.

Startup company faces legal battle over battery design. (2013). Physics Today. https://dx.doi.org/10.1063/pt.5.027567

ZIEGLER, R., HAGEN, B., & DIEHL, M. (2012). Relationship Between Job Satisfaction and Job Performance: Job Ambivalence as a Moderator. Journal Of Applied Social Psychology, 42(8), 2019-2040. https://dx.doi.org/10.1111/j.1559-1816.2012.00929.x