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Busn 732 Business Communications 1 Assessment Answers

The University of Lethbridge is committed to exceptional programming and to ensuring diverse educational opportunities at the University of Lethbridge. Our Office of Communication is launching an enquiry and gathering student feedback that will be important CO future program development and educational opportunities.
 
The University of Lethbridge's Office of Communication will be seeking information from a broad range of categories including, but not limited to, travel, advertisement, and employment. University of Lethbridge students are receiving this appeal through his or her student email account. U of L students are encouraged to respond by writing a formal routine email message to our office: [email protected] What is your favourite advertisement?
 
Tell the Office of Communication about your favourite advertisement. Include a brief description of your favourite advertisement, but more importantly explain why this advertisement is your favourite, and how this advertisement affects you. Minimum word count is 230 words. This feedback will generate information necessary for the planning and development of advertising campaigns that target U of L's largest student population between the ages of 18 and 25 years. Thank you for participating in the Office of Communication enquiry before October 15, 2018. The University of Lethbridge is a community committed to creating a vibrant environment for students, faculty, and all the U of L community who support this exceptional learning environment. 

Answer:

University of Lethbridge Student Portal

Date: 4th November 2018

To: [email protected]

From:

Subject: Favorite Advertisemenst

Hello Mr. Daryl Wiseman,

Good Morning, the use of advertisements are effectively considered to be vital for the evaluation and growth of a particular business. One of the advertisements put forward by McDonald Corporation effectively reflects the facts regarding the consumption of healthy and protein diet for the customers.

This is one of my favorite advertisement as it helps in making people aware of the consumption of healthy food consisting of minerals and vitamins. The advertisement highlights that the burgers offered by McDonald Corporation consist of the 55% of the daily protein needs by the customers. Also, the advertisement reflects and highlights the composition of the nutrition information included within the product as this helps in developing the trust among the customers which will finally help in increasing the overall productivity and profitability of the firm to a great extent. In any of the advertisement, it becomes important to make people aware of the benefits of using those products as this generates a great amount of impact on the minds of the customers (Royce, 2016). This advertisement is my favorite as it will help in motivating a large number of people towards taking care of their health in daily busy life, especially to the working men and women. In less time they can easily consume more than 55% of the daily proteins that are required for the development and growth of the human body.  

This advertisement affects me by highlighting the significant benefits of the product. The people need to be aware of using the product, and this should be healthy for the people or consumers (Döring, Reif & Poeschl, 2016). Moreover, the advertisement also reflects proper communication between the messages of the firm for the people. The messages are displayed that will help people in purchasing the product from the firm.  

Regards,

References:

Döring, N., Reif, A., & Poeschl, S. (2016). How gender-stereotypical are selfies? A content analysis and comparison with magazine adverts. Computers in Human Behavior, 55, 955-962.

Royce, T. D. (2016). 15. Intersemiotic Complementarity in Print Advertisements. Handbuch Sprache im multimodal Kontext, 7, 348.


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