Busi 428 Strategic And Marketing Assessment Answers
Answer:
Health is a responsibility for all, but too often Christians receive little teaching on how to respond to health issues. The following medications aim to help equip Christian health professionals to contribute to ensure that change is founded on the right values.
Target Market
Prilosec: The drug is targeted towards the certain adult population who suffer from mild to severe heartburn that is either occasional or frequent.
Tylenol: From the ad of Tylenol, it is clear that this over the counter (OTC) medicine is for children who suffer from general fever (Faerber & Kreling, 2014).
Message Communicated by the Ad
Every advertisement is a mode of conveying a message to the audience, such as:
Prilosec: Ensures zero heartburn for 24 hours. Consumption of one pill every morning for 2 weeks claims to provide relief from frequent heartburn as well.
Tylenol: Quickly lowers temperature and relieves children from fever, thereby assures the parents.
Assumptions of the Ad
The advertisements are based on some typical assumptions, such as:
Prilosec: This ad assumes that heartburn is only caused by acidity or indigestion, even though it may result from several other reasons too (Applequist, 2015).
Tylenol: Getting the temperature down is not the only recovery that is required for the kids, they need overall improvement of health.
Information provided
Cost:
No information regarding the cost is provided in either of the advertisements.
Benefits:
Prilosec: It provides relief from heartburn for 24 hours if one pill is consumed each morning. It relieves frequent heartburn if consumed for 14 consecutive days.
Tylenol: Treats fever, malaise and general misery and provides quick recovery from minor aches and pains in children. The drug is available in two forms: drops and elixir.
Side effects:
Prilosec: No information regarding the side effects were provided.
Tylenol: No side effects were observed in 134 of 141 patients who were treated with the drug.
References
Applequist, J. (2015). A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care.
Faerber, A. E., & Kreling, D. H. (2014). Content analysis of false and misleading claims in television advertising for prescription and nonprescription drugs. Journal of general internal medicine, 29(1), 110-118.
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