Bus2002 Strategic Business Analysis : Assessment Answers
Your initial task is to prepare a strategic project proposal and guidance on what is expected of you is given below.
What is the strategic project proposal?
The proposal stage of your project is critical. If your proposal is good, the rest of your research will fall into place. The purpose of writing a strategic project proposal is for you to:
Answer:
Introduction:
The study will focus on the importance of rooftop and the methods that can be adopted in order to promote it in the community. The use of rooftop gardens is one of the most modern forms of business that can be adopted by people currently not engaged in employment (Jafari, Yunos and Tahir 2015). Such a system helps in the sustainability of the environment and can incur added income for the household involved in this business.
Rationale
In the modern days, there have been issues related to the pollutants that cause the greenhouse effect. In this regard, many plants and trees have decayed. Natural produce has suffered because of increased natural calamities. Hence, the adoption of rooftop gardening is a modern approach to comprehend the ill effects of nature. The use of technology can help in the promotion of this method and can open opportunities for more growth in the business and improve the nature.
Purpose
The purpose of the research will be to identify the importance of the rooftop gardening in the modern world. The development of the concept of the rooftop garden and the ways by which it can be improved are discussed in the research. The research will aim to develop an application that can help in promoting rooftop garden and make it effective in the modern world. The inspiration for the concept and the application of it will also be discussed in the research.
Research problem
The research will aim to understand the concept of the rooftop garden. The problem that the research will undertake is the ability of the people to embrace the concept and use it to improve individual lifestyle and the environment. The ways required to promote such a concept will be the focal point of this research. Thus, the research will undertake the concept and the importance it can have in the modern business world.
Research question
In order to conduct the research in a successful manner, research questions will be developed that signifies the clarity of the project.
- What is the concept of rooftop gardening?
- What is the effectiveness of rooftop gardening?
- What are the ways by which rooftop gardening can be promoted?
- What recommendations can be made in order to improve the concept in the future?
Research aims and objectives
The aim of the research will be to understand the concept of rooftop gardening in the modern world. The research will also aim to develop an application in order to promote the concept. In this regard, objectives will be formed that can help in understanding the concept and satisfy the aim of the research. The objectives include:
- To understand the concept of rooftop gardening
- To identify the effectiveness of rooftop gardening
- To analyse ways by which rooftop gardening can be promoted
- To recommend ways to improve the concept in the future
Significance of the study
The study will aim at developing the concept of rooftop gardening and promoting it to the world. For the purpose of the study, various secondary articles will be researched in order to justify the aim of the research.
Literature Review
Concept of rooftop garden
Bel et al. (2015) stated that rooftop gardens are the man-made spaces that are situated at the rooftops of buildings. These buildings may be a commercial settlement, domestic houses or industries. This rooftop gardening can be designed to fulfil multiple scenarios. According to Pryor (2016), the rooftop garden can be used for growing produce, provide space for children to play in, provide shade and decorate the house to make it look beautiful. In this context, it can be said that two types of gardens exist. These include the extensive and intensive gardens.
Kanechi et al. (2014) observed that the extensive garden type could be considered as the rooftop gardens. This is because it requires less maintenance and is not intended for sightseeing. The other type is the common garden that is frequented by human beings. In the light of this, it can be said that the rooftop gardening holds certain advantages over the intensive garden type. This is mainly because of the fact that without the interference of human beings the garden can help in improving the quality of air and urban temperature (Wescott and Sundell 2016). Not only this, people can also produce fruits or vegetables in the garden and sell them to customers. This is one way of maintaining the sustainability of the environment and fresh produce can help in improving the food quality of the people (Jin 2014). Thus, the concept can help in the future development of the rooftop garden in the world.
Use of technology to promote the garden
According to Grard et al. (2015), the rooftop garden is an innovative way to maintain the sustainability of the environment. The advantages of the rooftop garden can be effective in order to promote a healthy lifestyle and conserve the greenery of the environment. In this regard, it can be said that it is important to promote the rooftop garden and its benefits among the people in the world. In the modern days, the best way to promote the unique idea is by the social media (Sanyé-Mengual et al. 2017).
People involved in the rooftop garden business can send pictures or write about it in blogs. This can help to attract other people and can contribute to increasing profits. Most of the times it has been seen that the rooftop garden business can help people earn extra income by selling vegetables. Hence, the promotion of rooftop garden can help these households to earn an extra profit (Beauclaire et al. 2017). Apart from this, a mobile application can be developed that can help in bringing the rooftop garden one click away from people. People can order required fruits or vegetables by using this application. According to Drnevich and Croson (2013), such a use of the application can provide stiff competition to the retail sectors that are also involved in the sales of fruits and vegetables. The mobile application needs to be such that it can help in placing orders and ensure that the sellers meet the demand of the people to good effect (Barreca 2016).
Benefits of rooftop garden
Westerman, Bonnet and McAfee (2014) stated that the designing of rooftop gardens in the buildings could provide certain advantages to the people and nature. These benefits help in the growth of the concept and provide a sense of relief for the people. One such benefit provided by the rooftop garden is the fact that it helps in relieving stress. The stress that may occur during long working hours can be relieved with the existence of a rooftop garden in an office building. This is an important part factor for the people working for long hours in an office environment. The natural beauty that the gardens produce can help in relieving any stress factor that may exist. Marques (2016) stated that the designing of rooftop could also help to the environment clean. It can improve the quality of air and decrease the wastes that exist in the environment.
This can be done by the contributions made by the plants during the process of photosynthesis. The design can help technologies to last longer in the building and decrease the emission of wastes in the environment. Rooftop gardens can be used for reducing the heat from the atmosphere. This is because with the existence of the garden on the roof the plants can absorb the heat generated from the sunlight (Lin et al. 2013). This reduces the settling of heat on the roof and can keep a building cool even during the hot days. It can also maintain a proper balance between the heat and cold temperature in the building. Li, Bou-Zeid and Oppenheimer (2014) observed that the most important use of the rooftop garden is the storage of rainwater. The rain from the atmosphere is used and the excess water is retained by the rooftop garden. About 80% of the rainfall can be stored by the rooftop gardens.
Conceptual framework
Figure: Conceptual framework of benefits of rooftop garden
(Source: Created by author)
Gap in literature
After analysing the concept and the benefits of the rooftop garden, it can be said that certain gaps or limitations can exist that may limit the use of application of the concept in the modern world. One such gap is the fact that factories cannot design such innovative nature as most of the factories consist of chimneys that emit pollutants. This can be harmful to the garden as the emissions are mostly poisonous pollutants. Thus, the effectiveness of the rooftop garden cannot be implemented in this context. The rooftop gardens designed in the buildings of commercial sectors cannot be contaminated with the presence of the men. As stated in the literature review, rooftop gardens are a good stress reliever. Hence, the involvement of men can be a consequence of the design.
Research Methodology
Research philosophy
While conducting a research mainly two types of philosophies are applied. These include positivism and interpretivism. Positivism approach believes that reality is stable. It can be observed and described as per the viewpoint of the researcher (Bernard, 2013). On the other hand, interpretivism helps in the interpretation of data. For the purpose of this study, the researcher will use interpretivism philosophy. This is because the data collected from the secondary sources will be used to evaluate the concept.
Research approach
According to Bryman and Bell (2012), the research approach helps to formulate a plan necessary for conducting a research. Mainly two types of approaches to research is made by the researcher. These include inductive and deductive approach. Inductive approach is used when a researcher develops new theories related to a topic. On the other hand, the deductive approach is used while conducting an investigation based on the given theories. For the purpose of this research, the deductive process will be used. This is mainly because the researcher conducts research based on the given theories.
Research design
Burns (2014) stated that mainly three types of research designs are used for conducting a data. These include explanatory, exploratory and descriptive. The exploratory design is used to explore the data that exists in the research. The explanatory design in used to explain the data in a detailed and in a more comprehensive manner. The descriptive data is used in order to describe the data in the design. This particular study will use the exploratory design. This is because a thorough understanding of the design is required in order to develop proper insight into the research.
Research method
Research method denotes the types of information that are undertaken by a researcher. Based on the variability of information, a research method can be divided into the quantitative and qualitative method. Quantitative method is used in order to take necessary first-hand information from people. On the other hand, a qualitative method is used in order to gather information from secondary sources. This particular research will use the application of the qualitative method as most of the information is gathered via secondary sources.
Data collection method
Crowther and Lancaster (2011), data for research is mainly collected using two types. These include primary and secondary methods. Primary methods are used to collect first-hand information by interviewing or providing feedback forms to people for taking part in the research. The secondary method is used to gather information from books, journals and websites. This particular research will use a secondary method.
Sampling method
Two types of sampling method exist that help in the making proper distinction of the samples. These include probability and non-probability method. The probability method is used to filter data that are derived from the samples. The non-probability sample is used to filter data from the interview. For the purposed of this data, the researcher will not use these sampling methods. This is mainly because of the fact that secondary research is used to conduct this study.
Sampling size
The sampling size is used to determine the number of people that are to be interviewed. The sample size is chosen using probability method that helps in categorising the people and develops a proper survey based on the responses of the people. For this particular research, the researchers will not select any sampling size. The research is conducted using secondary data in order to understand the effectiveness of rooftop and the ways to promote it in the modern world.
Reliability
The data collected for conducting the research needs to be checked for the reliability and authenticity (Hakim 2012). This is because while presenting a data in a proper it is necessary to ensure that the data collected are accurate and provide proper information. The reliability of the data can be ensured by collecting data from sources that are approved by scholars or are reviewed by peers. In this regard, the data collected can be stated as authentic and can create a sense of trust among the people. In this study, the data will be collected from sites that provide authentic information.
Validity
The validity of the research and the data collected cannot exceed its limit. This is because, in order to understand the validity of the data, it is necessary to ensure that the data is presented at the correct time to the presenter. The validity of the data lasts until new information is released that makes the older information obsolete. Hence, the researcher needs to ensure that the projects are presented at the right time. Hence, it can be said that the validity of this research is also an important factor that needs to be considered.
Ethical issues
While conducting the researcher the researcher will follow the certain code of conduct that helps to conduct the research in an ethical manner. The researcher will maintain the principles stated in The Data Protection Act, 1998 and will avoid any unfavourable circumstances owing to the collection of data. The researcher will also not violate any code of conduct that is set by libraries. In the case of any information that is restricted by the librarians, the researcher will not force and collect information. The researcher will also not force people to submit responses.
Limitations
Certain limitations existed while conducting the research. This is because the research needs to be conducted in a short time frame. The budget for conducting the research is expensive, as it requires the collection of expensive books. Apart from this the researcher, may face problems while conducting research via online method. This is because some sites may be unavailable and provide wrong information about the topic. Difficulties can also arise while speaking with managers and employees for collecting data. This is due to the biases from the part of the employees.
Reference
Barreca, F., 2016. Rooftop Gardening. A Solution for Energy Saving and Landscape Enhancement in Mediterranean Urban Areas. Procedia-Social and Behavioral Sciences, 223, pp.720-725.
Beauclaire, Q., Bimaghra, Z., Pelet, J., Walgraffe, Y., Lefebvre, A., Jujakli, H. and Degré, A., 2017. Urban farming and water management: can rooftop gardening play a role?. In EGU General Assembly Conference Abstracts (Vol. 19, p. 19016).
Bel, N., Marchal, N., Madre, N., Castell, J.F., Cambier, P., Houot, S., Manouchehri, N., Besancon, S., Michel, J.C., Chenu, C. and Frascaria-Lacoste, N., 2015. Recycling urban waste as possible use for rooftop vegetable garden. Future of Food: Journal on Food, Agriculture and Society 1 (3), 21-34.(2015).
Bernard, H. 2013. Research Methods in Anthropology: Qualitative and Quantitative Approaches. Alta Mira Press.
Bryman, A. and Bell, E. 2012. Business Research Methodology. Oxford University Press.
Burns, R. 2014. Business Research Methods and Statistics Using SPSS. Sage Publications.
Crowther, D. and Lancaster, G. 2011. Research Methods, Routledge
Drnevich, P.L. and Croson, D.C., 2013. Information technology and business-level strategy: Toward an integrated theoretical perspective. Mis Quarterly, 37(2).
Grard, B.J.P., Bel, N., Marchal, N., Madre, F., Castell, J.F., Cambier, P., Houot, S., Manouchehri, N., Besancon, S., Michel, J.C. and Chenu, C., 2015. Recycling urban waste as possible use for rooftop vegetable garden. Future of Food: Journal on Food, Agriculture and Society, 3(1), pp.21-34.
Hakim, C. 2012. Research design: successful designs for social and economic research. Routledge.
Jafari, N., Yunos, M.Y.M. and Tahir, O.M., 2015. Residents’ Preference Towards Rooftop Garden: A Case of The Heritage Condominium, Selangor. Advances in Environmental Biology, 9(4), pp.79-81.
Jin, P.C., 2014. On the Reduction of Heat Island Phenomena by Various Types of Rooftop Planting. Journal of Clean Energy Technologies, 2(3).
Kanechi, M., Fujiwara, S., Shintani, N., Suzuki, T. and Uno, Y., 2014. Performance of herbaceous Evolvulus pilosus on urban green roof in relation to substrate and irrigation. Urban forestry & urban greening, 13(1), pp.184-191.
Li, D., Bou-Zeid, E. and Oppenheimer, M., 2014. The effectiveness of cool and green roofs as urban heat island mitigation strategies. Environmental Research Letters, 9(5), p.055002.
Lin, B.S., Yu, C.C., Su, A.T. and Lin, Y.J., 2013. Impact of climatic conditions on the thermal effectiveness of an extensive green roof. Building and Environment, 67, pp.26-33.
Marques, R.P.F., 2016. Continuous Assurance and the Use of Technology for Business Compliance. In Encyclopedia of Information Science and Technology, Fourth Edition (pp. 820-830). IGI Global.
Pryor, M.R., 2016. The Edible Roof: A Guide to Productive Rooftop Gardening.
Sanyé-Mengual, E., Oliver-Solà, J., Montero, J.I. and Rieradevall, J., 2017. The role of interdisciplinarity in evaluating the sustainability of urban rooftop agriculture. Future of Food: Journal on Food, Agriculture and Society, 5(1), pp.46-58.
Wescott, S. and Sundell, V., 2016. Rooftop Garden Initiative. Routledge
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into business transformation. Harvard Business Press.
Buy Bus2002 Strategic Business Analysis : Assessment Answers Online
Talk to our expert to get the help with Bus2002 Strategic Business Analysis : Assessment Answers to complete your assessment on time and boost your grades now
The main aim/motive of the management assignment help services is to get connect with a greater number of students, and effectively help, and support them in getting completing their assignments the students also get find this a wonderful opportunity where they could effectively learn more about their topics, as the experts also have the best team members with them in which all the members effectively support each other to get complete their diploma assignments. They complete the assessments of the students in an appropriate manner and deliver them back to the students before the due date of the assignment so that the students could timely submit this, and can score higher marks. The experts of the assignment help services at urgenthomework.com are so much skilled, capable, talented, and experienced in their field of programming homework help writing assignments, so, for this, they can effectively write the best economics assignment help services.
