BSBPUB403 Develop Public Relations Documents For Outsource Distributio
The answers to the following questions will enable you to demonstrate your knowledge of:
1.Outline principles, practices and theories of marketing, media, and public relations
2. Summarise current issues and trends which affect the public relations industry
3. Explain the importance of gathering information about target market segments
4. Outline methods of evaluating results of public relations documents
5. Outline key provisions of relevant legislation, codes of practice and national standards that affect public relations campaigns
Answer:
For the production and the distribution of brochures and flyers for the promotion of a client’s business would need the company to outsource a few resources. One of the main resource being the distribution of these to the public. This involves the handing out of the flayers as well as the brochures. The company needs to outsource a promotion company which has the resources for the distribution especially teams that can take the client’s brochures and issue them out effectively. All the other resources are inhouse. The company has a design team responsible for the designing of the brochures and the flayers. Also, the company has the production equipment which are the printers required for the production of the products. This slightly cuts down on the cost.
Activity |
Expense |
Designing (Inhouse activity) |
$100 |
Print papers (20000 copies) (Inhouse activity) |
$100 |
Printing Job (Inhouse activity) |
$70 |
Outsource Distribution for the brochures and flayers (1week distribution) |
$600 |
Total |
$870 |
For the print papers, 20000 copies will be made each for both the flyers and brochures, these copies will be passed to the distribution company which will have to cover the client’s specified areas. The distribution of these copies will be carried out for a whole week where the teams will ensure that the information has reached all corners of the specified areas so as to completely help market the business.
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