Bsbpub403 Develop Public Relations Documents Assessment Answers

Answer each question in as much detail as possible;

1. What are the two main options and the related procedures for testing public relations documents?
2. What are four ways of making a document more challenging in response to feedback.
3. What are four ways of making a document less challenging in response to feedback.
4. Name four principles of clear language that may apply to the modification of public relations documents.
5. What are 'the seven p’s of marketing'?
6. List and describe four types of public relations activities.
7. Write a paragraph (no more than 150 words) on ethical issues and their association with the field of public relations.
8. Write a paragraph (no more than 150 words) explaining the importance of gathering information about target market segments.
9. Outline the following methods of evaluating results of public relations documents (write 50- 200 words for each):

• Content analysis
• Focus groups
• Surveys

10. Outline the key provisions (the main points) of the following items of legislation (50 - 200 words for each). You must use your own words;

• Age Discrimination Act 2004
• Sex Discrimination Act 1984
• Privacy Act 1988
• Competition and Consumer Act 2010

11. Identify five requirements that members of the Australian Direct Marketing Association should fulfil.

Skills and Performance ActivityYou have been provided with the following information:

Who - Make a Wish Foundation (charity for sick children)

What - Artists will paint unicorn statues to leave around the city

Where - Sydney city

When - December

Why - Raise awareness of the Make a Wish Foundation

1. a) Create a media release using appropriate styles and tones in accordance with the target audience and context.

You will need to use the template provided in Moodle “Press Release Template”

Remember – you need a catchy headline that will attract the journalist’s attention and make them interested in reading the article.

Remember – The most important information goes first (first paragraph).

1. b) Where do you think your press release should be published? Why?
2. c) What reaction are you hoping for from the readers?

Knowledge

Question 1: What are the two main options and the related procedures for testing public relations documents?

Answer 1: The testing of a public relations document requires you to put yourself in the reader’s position or refer the document to a sample population who can check the readability. Ask the following questions to the readers:

1. Did you understand the text?
2. Are there any areas that you were unsure about?
3. How did you find it to read?

Question 2: What are four ways of making a document more challenging in response to feedback?

Answer 2: The four ways of making a document more challenging are as below:

1. Extend the vocabulary
2. Include more facts and figures if possible
3. Deliver more complex ideas
4. Use language play

Question 3: What are four ways of making a document less challenging in response to feedback?

Answer 3: The four ways of a making a document less challenging are as below:

1. Reduce complex vocabulary
2. Reduce facts and figures
3. Relate to the aspects of target audience’s background
4. Shorten the lengths of the document.

Question 4: Name four principles of clear language that may apply to the modification of public relations documents

Answer 4: Four principles of clear language are as below:

1. Consistency of tone.
2. Compliance with the publication type
3. Use of plain English
4. Use of words appropriate to context.

Question 5: What are 'the seven P’s of marketing'?

Answer 5: The 7 Ps of marketing are as below:

1. Product
2. Price
3. Place
4. Promotions
5. Physical evidence
6. People
7. Process

Question 6: List and describe four types of public relations activities.

Answer 6: four types of public relations activities are as below:

1. Writing and distributing press releases
2. Developing and maintaining media relations
3. Arranging special events for publicity
4. Arranging sponsorship

Question 7: Write a paragraph (no more than 150 words) on ethical issues and their association with the field of public relations.

Answer 7: There are many legal and ethical requirements to consider and it is recommended to comply with them to protect the reputation of the organization. Ethics have been established by various relevant bodies.

The most basic rule to follow is to be truthful. It is expected to establish a positive tone within your PR communication and do not include unrealistic claims.

Question 8: Write a paragraph (no more than 150 words) explaining the importance of gathering information about target market segments.

Answer 8: It is important to gather information about the target market as they are the final audience who would be reading your paper. It is important to understand their local language, tone of voice used and their culture. This will also help in ensuring that you don’t print anything offensive.

Question 9: Outline the following methods of evaluating results of public relations documents (write 50- 200 words for each):

Content analysis: This involves the analysis of the content that has been distributed by any business in order to identify patterns. These are usually numerical.

Focus groups: These are groups of people established to understand people’s reaction to the use of communication media.

Surveys: Surveys are often written and distributed in paper form. It is a process of asking a set of questions to a wide audience. The responses to these questions help businesses in establishing conclusions about the problem.

Question 10: Outline the key provisions (the main points) of the following items of legislation (50 - 200 words for each). You must use your own words;

Age Discrimination Act 2004: This ensures that everyone is treated equally. This act makes it unlawful to discriminate people on the basis of their age.

Sex Discrimination Act 1984: This ensures that people are not discriminated on the basis of their sex. Males or Females are not treated unfairly and equality is promoted between them.

Privacy Act 1988: This act relates to handling personal information about people. A person should be allowed to handle anonymously if he wants.

Competition and Consumer Act 2010: This creates a general ban on misleading and deceptive conduct in trade or commerce. Also a ban on unconscionable trade

Question 11: Identify five requirements that members of Australian direct marketing association should fulfil?

Answer 11: Five requirements of Australian direct marketing association members are as below:

1. Must provide accurate information
2. Shall not make false or misleading claims
3. Shall not use fictitious or misleading endorsements
4. Shall not quote scientific data unless the claim can be proven
5. Shall provide a full street address where they can be contacted