BSBMKG413 Promote Products and Services
ASSESSMENT ANSWER BOOKLET
BSBMKG413
Promote Products and Services
Assessment Answer Booklet -Task 2
Assessment Task 2: Promotional activities implementation project
Read the following information:
The meeting to discuss promotional activities also identified that the web site for NatureCare Products was outdated and not attractive to customers.
Management has allocated $5,000 to update the web site. Management also wishes to include an online shopping function on the web site.As the Marketing Officer, you have been asked to coordinate the development of the new web site and shopping cart for Nature Care Products. You are required to write a brief for a website developer.
Website brief Version 1
Introduction
NatureCare Products is based in Brisbane, Australia. The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. Currently the business is selling its products through a limited number of health stores in Brisbane but would like to expand within Brisbane, as well as interstate. It has a web site but no shopping cart.
NatureCare Products’ overall business objectives for the next three years are to increase sales and create brand awareness.
The company’s target customers are those that want high quality, eco-friendly products. The consumer profile identified for the target group are professional women aged 25 to 55.
Current website
- The web site does not appear to be frequently visited, which appears to be because of a lack of SEO optimisation.
- The website is outdated and not attractive to customers
- There is no online shopping function
Key positive messages
- The company manufactures and retails eco-friendly, high quality beauty skin care products.
- The company also has an emphasis on eco-friendly packaging.
Design ideas and design requirements
- Enhance site content by engaging the public through the relevant content
- Focus on the purpose of the site, so that it ihas to be attractive and meet custumers expectations and needs
- Invest on the Layout of the site, making the customer interested in our products, through quality photos, readability, navigability, etc.
- Get our own domain so the site does not need subdomains and thus, gain credibility.
- Use only high-quality photographs
Budget available
$5,000
Relevant Information
Please identify any other relevant information that you think should be included in the website such as refund and return policy.
Send an email to Operations Manager susana@naturecare.com.au
To: susana@naturecare.com.au
Email subject: Website Brief
Content:
- Inform the Operations manager that you have completed the website brief
- Ask the Operations manager to provide feedback so you can improve the website brief
- Attach the website brief to the email
Dear Susana,
Good Morning
I'm writing this email to inform you that the site summary is available for your analysis.
I would like to ask for your feedback for updating the website brief in accordance with your inputs.
I'm looking forward to hearing your answer.
Thank you.
Regards,
Guilherme Pereira
|
Feedback from the Operations Manager Please include the following topics in the website brief. • Aims / Vision for the new website Please outline the aims of the new website such as generate sales, encourage enquiries, get more subscribers, encourage positive word of mouth, sign up for newsletter. • Target audience Please identify who is your target market / audience for the website. • Intended look and feel of the website Please describe the intended look and feel of the website such as corporate, modern, fun or elegant. List examples of website that you like List examples of website that you DONl’T ike |
Revised website brief
Introduction
NatureCare Products is based in Brisbane, Australia. The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. Currently the business is selling its products through a limited number of health stores in Brisbane but would like to expand within Brisbane, as well as interstate. It has a web site but no shopping cart.
NatureCare Products’ overall business objectives for the next three years are to increase sales and create brand awareness.
The company’s target customers are those that want high quality, eco-friendly products. The consumer profile identified for the target group are professional women aged 25 to 55.
Aims / Vision for the new website
The new site aims to market and increase the number of sales, facing this scenario, the new site will be optimized, clean and with shopping cart of the products Nature Care. It will generate sales, get more customers and drive sales.
Target audience
The company’s target customers are those that want high quality, eco-friendly products. The consumer profile identified for the target group are professional women aged 25 to 55. The intended strategy of the company as identified in its Marketing Plan is niche marketing to the target group based on positioning the products as high quality and eco-friendly.
The website will be modern and attractive to meet women expectations.
Current website
- The web site does not appear to be frequently visited, which appears to be because of a lack of SEO optimisation.
- The website is outdated and not attractive to customers
- There is no online shopping function
Key positive messages
- The company manufactures and retails eco-friendly, high quality beauty skin care products.
- The company also has an emphasis on eco-friendly packaging.
Design ideas and design requirements
- Enhance site content by engaging the public through the relevant content
- Focus on the purpose of the site, so that it ihas to be attractive and meet custumers expectations and needs
- Invest on the Layout of the site, making the customer interested in our products, through quality photos, readability, navigability, etc.
- Get our own domain so the site does not need subdomains and thus, gain credibility.
- Use only high-quality photographs
Budget available
$5,000
Relevant Information
The refund and return policy will be attached on the website.
Good design websites
Revlon
Lancome
MAC
Urban Decay
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