BSBMGT616 : Develop and Implement Strategic Plan : Operating Sustainab

1. Write the Strategic Plan – when writing your plan ensure you:

 

a. The mission statement is ‘restoring our reputation, confronting the crisis, operating sustainably and planning for the future'."

The vision of Qantas is to become the most reputable brand in the airlines industry. They want to provide the passengers with the best unique experiences.

They value the comfort of the passengers and focus on the ways the innovation is formulated.

b. The legislations in the Australian background should be maintained by Qantas. The different regulations in the airline industry should be maintained by them indeed. The ethical codes for behaving with the passengers should be maintained.

c. I can seek the advice from the expert human resource managers. I should be able to gather the necessary information from the managers and apply them in the practise.

d. The intellectual property risks are associated with the trademarks the company use and their symbols. These things cannot be imitated by other companies. The Kangaroo trademark is one of the best intellectual properties. The management should note the importance of the intellectual property of Qantas.

e. Qantas will need to be innovative in their approach to formulate the strategic objectives. In future, they will seek to get the best from their business operations while implementing technological advancement.

f. The innovation strategies should be implemented within the next three months. They will want to grow their business in Asia within the next four months. They want to provide the best opportunities and comforts for the global travellers. The performance indicators are the desired outcomes for delivering these strategies and measuring the progress for growing in Asia.

g. The strategic plan can be circulated by measuring the scopes. The managers will take the feedback from the managers and employees. They will need to upgrade their infrastructure by implementing the new technologies. The brand promotions should be done through the social media marketing.

h. The growth strategies should be monitored properly so the organization can deliver their services to most countries. They have to focus on the implementation of technology so they can deliver the customers at a faster pace. They can make the refinements if they feel the strategies are not implemented properly.

i. The plans are very effective for the growth of the organization into Asia. They have to promote their brand across many countries so they can increase the number of their foreign passengers. The financial benefits will have to be measured. If these plans are effective enough, these plans will bring great glory for Qantas. There are several opportunities for improvement as well. The employee and customer feedbacks can be taken as the resources for the needed improvement.

1.2  Implement a strategic plan - Develop an action plan for the implementation and communication of your strategic plan.  Discuss within your group your action plan and formulate the plan.  Develop your action plan using your own words.

a. The stakeholders can be communicated about these strategic plans through the social media platforms and arranging the meetings. Their feedbacks should also be assessed by the managers and reviewed properly.

b. The various stakeholders should be assigned to their specific roles. This can be done by assessing their limitations and range of previous performance for the organization. Qantas should assign the roles according the brand marketing roles to the marketers of the organization and the engineers should get the roles for the technological advancement.

c. The performance indicators should be implemented properly. The progress of the plans can be monitored by measuring how much progress they have made according to the timeline being assigned to these roles. The stakeholders should be aware of their roles and responsibilities.

d. The necessary refinements can be made by asking for feedbacks from the stakeholders. The positive and negative feedbacks should be assessed properly. Thus the innovation techniques should be practised properly as well.

e. The contingencies planning should be providing the adequate food to the passengers in the flights for their satisfaction. They should also provide the passengers with the facilities for lavatory. They can also provide the passengers with the notifications for the delayed flights. These things will ensure the implementation of the plans for technological innovation.

f. The plan will be implemented on time by checking the timeframes being allotted for the plans. The stakeholders will be given proper deadlines for completing the works.

h. If the objectives of the organization are achieved, that will be done according to the annual reports of the company Qantas Airways 

i. The effectiveness of the plan should be done by setting a proper action plan. The strategic planning should be improved by implementing the action plan. The strategic planning process will be evaluated by the managers.

References:

 Alharthi, Salman Z, "Towards A Sustainable Competitive Advantage" (2012) 1(1) International Journal of Business Research and Development

Eskerod, Pernille, Martina Huemann and Claudia Ringhofer, "Stakeholder Inclusiveness: Enriching Project Management With General Stakeholder Theory" (2015) 46(6) Project Management Journal

 Lopes, E., Fontão, H. and Gonçalves, A. (2013). Significant Factors in the Technological Profile of Innovative Companies in the return of Capital in Technological Innovation. International Journal of Innovation, 1(1), pp.26-37.

Qantas.com, Fly With Australia’S Most Popular Airline | Qantas AU (2018) Qantas.com https://www.qantas.com/au/en.html