BSBMGT605 The Importance of Organizational Goals
A brief company profile
Underlying values and ethical principles
Mission Statement
Vision Statement
Company goals and objectives
Expectations from Employees
Company Responsibilities
task. You may use examples of similar organisations but must prepare the materials in your own words and
style. All external sources must be properly cited and referenced using Harvard Referencing System; your
trainer/assessor will provide you with referencing guidelines.
Assessment Criteria
The following assessment criteria will be used for marking this assessment task. Ensure that you have addressed all of the criteria in your work.
Adapted to the given scenario and effectively played the required role of Executive Officer
Developed organisation profile
Organisational values are consistent with fundamental principles
Ethical principles outline company’s commitment to honesty, integrity, and commitment to the environment
Mission statement clearly defines company’s activities and business intent
Goals and objectives reflect company’s mission and vision statements
Company’s expectations from employees in maintaining its culture and values is outlined
Company’s responsibilities towards its employees, community and other stakeholders are outlined
Presentation is well structured and audience-friendly
Presentation style and manner reflect corporate expectation and communication expectations
Answer:
The focus of the report is to critically assess the importance of organizational goals towards motivating employees for providing better performances. It has been found that companies that do not clearly specify their essential organizational mission, vision, goals and objectives to their employees often fail to optimally utilize the productivity of their employees. It becomes very important for organizations to clearly establish their goals and objectives both externally in the market and internally for the employees.
Company Profile
The company in focus is ABC Pty limited. The company is based in Australia and primarily engages in the manufacture and sales of herbal products that are focused on body care. The company uses natural and organic methods to manufacture their products. Some of the specialty products of the company are based on aromatherapy (Byard, Maker and Bunce 2017). Currently, it has 30 operational stores across the country. The principal manufacturing facility that supplies the outlets is located in Hobart in Tasmania. The Chief Executive Officer of the company is Mr. Smith. From having only 10 stores in Australia the company have grown to 30 stores that employ more than 600 people.
Values and Ethical Standards
The business values of the company are focused towards providing customers organic and herbal solutions for their skin and body related issues. The company believes in providing customers with exactly what has been promised to them (Bolman and Deal 2017). The company considers the generation of value for their products among the customers as their primary goal. The organization was created in order to provide customers with products that can essentially cover their wholesome body requirements. The organization focused on manufacturing herbal products that cause no harm or dangerous side effects to the skin or body of the users (Alvesson and Sveningsson 2015). The company maintains its market ethics through making realistic promotions and delivering the right product to customers.
Mission Statement
The mission of the company is to become the number one herbal body product manufacturing company and simultaneously establish the dominance of herbal body products in body care product market.
Vision Statement
The essential vision of the company is to become the largest herbal body product manufacturer in Australia. The company wants to expand to other herbal product oriented markets in the near future (Deichmann and Stam 2015).
Goals and Objectives
- The ABC Pty limited is focused towards rapid expansion in the Australian herbal body products market
- An essential goal of the company is to double its previous year’s revenue in order to effective momentum in the Australian market
- A significant goal of the company is to increase its customer base in the country
Employee Roles
- To focus on providing the company with optimal productivity
- To strive towards the growth and development of the individual skills of the employees to reach optimal levels of performance
- To develop a cooperative outlook and work with other employees towards achieving organizational goals
- To develop relationships based on mutual respect with the management
Organizational responsibilities
- To effectively organize and plan sustainable present and future growth strategies for the company
- To focus on increasing the productivity of the company and ensure its market expansion
- To develop mutually beneficial relationship with the employees and stakeholders of the organization
- To ensure the sustainable market growth of the manufactured product
Conclusion
It can be said that ABC pty Limited has been performing great in the market considering their rapid growth. The future growth of the company will depend on various factors that will be influenced by the decisions of the management and the productivity of the employees. Optimal organizational performance will be required to sustain and further develop the growth potential of the country.
References
Alvesson, M. and Sveningsson, S., 2015. Changing organizational culture: Cultural change work in progress. Routledge.
Bolman, L.G. and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and leadership. John Wiley & Sons.
Byard, R., Maker, G. and Bunce, M., 2017. What risks do herbal products pose to the Australian community?. Medical Journal of Australia, 207(3), pp.134-134.
Deichmann, D. and Stam, D., 2015. Leveraging transformational and transactional leadership to cultivate the generation of organization-focused ideas. The Leadership Quarterly, 26(2), pp.204-219.
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