BSBMGT517 Manage Operational Plan
Manage Operational Plan
Operational Plan-Canterbury Renovations
Introduction
This document is the operational plan used for Canterbury Renovations which is specialized in the renovation of domestic kitchens, bathrooms and laundries. Canterbury Renovations was very new opened and aim to provide high quality products and services, the reinvestment of the profits into business growth and the development of a strong business identity is one of the company’s priority.
Canterbury Renovations has set up a plan for profit growth. The business is expecting to earn $50,000 when after paying the salary, and this number is hopeful to be $80,000 in the next year. At the same time, it is will be possible to hire two additional staffs.
This growth is predicted to occur as a result of a strong marketing strategy and the development of a reputation for supplying excellent products and high quality services. However, as the business develops, the manufacturing works will be required to relocate to an industrial site in the future, which will also require additional finance.
This plan will be used for one year from 1th of April 2018 till 1th of April 2019.
Company mission
Canterbury Renovations will aim at expanding the market of cabinet making and reconstruction of kitchens, bathrooms and laundries with excellent products and top services within costumers ‘budget. In order to create a better experience for customers, the company will provide a complete service, including free designs and quotes, supply and installation equipment and fittings. What’s more, all these products will be provided with a 7-year guarantee of after sales maintenance.
Products and services
Canterbury Renovations will provide timber, tiles, paint and plaster with renovations services, the products will also include built-in appliances in kitchen such as ovens, microwaves, cook tops and dishwashers, which will suit each individual projects. What’s more, all these will be provided as a part of service rather than a paid product.
Work team and salaries
Work team(employees)
Canterbury Renovations team currently consists of 4 dedicated and qualified employees:
Celia(owner) is the manager of the company. She will in charge of accepting new clients, auditing and calculating, providing quotes for reconstruction jobs, pricing the jobs, ordering equipment and materials, accounting and payroll. Celia will work at office at the most of working time.
Garry(employee) will do the marketing and sales, his main work will focus more on expanding the market, which is visiting and developing the new customers. Also he has to do some social media to improve the reputation of the company, such as updating information, advertising on media, doing promotions to increase sales.
Stuart(employee) works as a designer in the company, he is responsible in designing new plans for the renovations as well as construction of the new cabinets in kitchen, bathroom and laundry. He is also assigned to work in the fitting and installations of the appliances and equipment for the home upgrades.
Bin(employee) is in charge of the manufacture parts for renovations, fitting and their installations. Bin is a professional manufacturer with more than 8 years experiences in the renovation field, he is capable of doing some other skills such as pluming, building and some after sales maintenance.
Salaries and wages
Celia will be paid $60,000 per one year which includes superannuation, sick pay allowance, annual leave allowance, While Garry will get a basic salary of $2000 per a month and commission on 10% of a whole budget of a project. Stuart will be paid by project on $2000. Bin will receive a salary on hourly rate of $25 per one hour which estimates cost of labor to $28 per one hour according to the hours they work.
Subcontractors
Subcontractors will be a very important part of the business. Canterbury Renovations has a plan to hire subcontractors to help expanding the market. The company will hold a job fair to find some proper subcontractors and sign contracts with them to hire them working for the business.
Future hiring
With the development of the business, the company will employee 2 additional staffs to build a stronger team in the next year of operations. The main job of them will focus on the marketing and manufacturing. Celia will in charge of hiring based on the recruitment policy of Canterbury Renovations. Then in the third year, will hire more employees depend on the development of the next year.
Pricing
Renovation pricing
The price will be set by the owner Celia, but should base in the level of the reconstruction market, the company will not use prices and each quote will reflect the specifications of the job. Each project will include the following parts:
- Establishment fee: $400
- Equipment: Direct Cost+10% mark up
- Built-in equipment：Direct Cost+5% commission
- Materials: Direct Cost+20% mark up
- Labor: $28/hour +20% mark up
- Subcontractors: Direct Cost+30% mark up
The total average mark up on the job will be around 20%
Deposits
The customers need to sign a contract of the renovation with the company, and they are required to pay 40% of total cost deposit once they sign the contracts. The remaining 60% will be paid by the day when reconstructions and renovations are finished.
Discounts
Canterbury Renovations will offer different discounts depends on different projects:
- 10% Discount on full renovations-includes kitchen, bathroom and laundry
- 8% Discount on double renovation-such as: Kitchen+ bathroom，Laundry+ bathroom，Kitchen+ laundry
- 5% Discount for full payment advance-when the full renovation is paid when sign the contract
Place of work
There will be 4 main work place for the staffs:
The showroom is located the same place with the office, will be open at 9am to 5pm for 7 days a week, Celia will work at there on the most of her working time.
The office is on the upstairs of the showroom, while all the staff can stay there when there is no project need to be done outside on the work time.
The company owns a warehouse where manufacturing of parts for renovations will be done at. Warehouse will open depends on the renovation requirements, 8am to 6pm normally.
The renovations will be done at the customers ‘place. Preferred working hours will start at 8am till 6pm with one-hour break(12pm-1pm) but these times may also vary depends on the customer’s preference.
Marketing
Garry will in charge of the marketing job, but all the other employees are also encouraged to advertise the company and gain good reputation in the field. So there are some policies require all the employees to follow.
Business cards
All the employees are required to use business cards when work, especially when visit the new customers. The company will offer the business card to everybody, which will include business name, business logo, postal address, email address, website address and phone number is attached. Business cards will get ready to use by 01th May 2018.
Work uniforms
The company will provide uniforms to all the employees, who will be required to wear uniforms during the work time. Wearing this work shirt will identify them as part of Canterbury Renovation’s company which presents a neat and uniform team approach.
There will be a business logo on the left pocket, which is embroidered. Each employee will get two different uniforms, one for spring and summer days, another one is for autumn and winter.
Company cars
There is one truck for using in the first year, the employee who in charge of the manufacture can use this vehicle when do the renovation work in customers’ places. Celia’s personal car will be fitted with side magnetic stickers with company logo. The magnetic stickers will be ordered by Celia from Orange Magnets, which will on a standard size of 50cm*50cm, it will be fitted to Celia’s car when delivered. In the next year, 2 additional cars will be bought probably depends on the development of the business.
Brochures
The company will ask Orange Design to design business brochures, all the design work should be finished by 20th March 2018, then 1000 brochures will be printed before 1th April 2018. A part-time team will be paid to distribute all the brochures into mailboxes in the scope area between April 1-7, April 10-17 and May 1-7, 2018. The cost of the designing and printing is $200 and $100, the salary for the par time job is about $400, so the total cost of brochures will be $700.
Direct contact with home buyers
Celia and Garry will attend lots of house and apartment auctions, activities as many as possible, also they need to contact with some agents who sells the apartments and houses to seek business corporations, they can engage with home buyers and offer their services when possible. They required to take brochures when attend such activities and do some introductions to the person who are going to be the customers of Canterbury Renovations.
Local media advertising
Garry will organize advertising in local newspapers, magazines and televisions in the month of May, also he will invite some medias to report the company’s activities when possible. The medias and dates for advertisement are as follows:
|
Media Name |
Advertise Time |
Cost |
|
Melbourne Today |
7th April 2018-10th April 2018 |
$500 |
|
Buying Good Goods |
17th April 2018-19th April 2018 |
$300 |
|
Economics of Melbourne |
23th April 2018 |
$500 |
|
News of 7 Channel |
29th April 2018 |
$200 |
|
Big Business |
30th April 2018 |
$500 |
Facebook page
Garry will create a Facebook official account to promote the business, he will be also responsible in checking and updating the information we are going to put into public, such as the information about the products and services, some promotion activities, current discounts. What’s more, Garry have to communicate with the visitors who have questions about the products and services.
Email newsletter
The newsletter will be created by Celia and sent out always on the first day of the month, starting on 1th May 2018. Newsletter will contain the information about our products, services, price and some promotions, that will be a good way to attract customers.
Photos of previous jobs done
Garry will in charge of photos, before the renovation and after, he will take photos of the newly renovated areas under the permission of the owners. These photos will be used in the showroom and also in the brochures to show our high quality work. Also they can be used in the social media as well.
Customer base
The company aims to focus to customers who want to renovate houses and apartments. So the typical customer will be a family with more than 1 sources of income, middle age, well situated, focus of quality and stress-free renovation process. The goals for the company are:
Get 20 new customers per month
Provide at least 100 quotes for the first year
Make more than $12,000 payment per a month
Get a 10% increase each month
Record keeping
The company will maintain adequate business records to demonstrate the monthly basis financial position of the business. All these records will show the projects’ process, the cash flow statement, the cost and the profit. Celia will in charge of checking and comparing of the estimates of the quotes after completion of each job to ensure proper invoicing.
There will be 11 species of records, which will be kept for at least 2 years:
- Contact details of enquirers, clients, suppliers and subcontractors
- Contracts with the clients
- Cash book with all the cash receipts
- Invoices (receivable and payable)
- Bank statements and bank deposit slips
- Payroll records
- Asset records
- Employee cards with personal details
- Renovation quotes and job estimates
- Material book (material purchased and used in each project)
- Individual job records
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