Bsbmgt517 Manage Operational Plan: Market Assessment Answers
The restaurant known as Academia Restaurant has been operating for the past ten years arj nas been trading successfully. The restaurants shareholders have decided to expand and open up a second outlet within a year. with the intention of set up a franchise if the operation is successful.
You have the position of senor manager and you are required to develop an operational plan to meet your expansion goals in 12 month.
In order to successfully complete this assignment it is necessary to show that you have done both formal and informal research into the envirorrnent that the new outlet will be situated in and made plans and recommendations accordingly.
Answer:
Introduction
The Academia Restaurant is looking forward to open its new branch in Philip Island, Melbourne. The hotel should be structured with 20 rooms for living, a big hall for dining room, bar, conference hall, party hall, and a swimming pool. The focus should be given on the quality of service provided to the customers so that the profitability of the enterprise increases by attracting good strength of clients towards the new outlet of the restaurant. The purpose of this paper is to analyse the success criteria for the implementation of the Academia restaurant new outlet.
Market Opportunity
SWOT analysis
Strength |
Weaknesses |
Opportunity |
Threat |
Availability of funds Skilled and Expertise employees |
Limitation of availability of resources |
To open new outlet of the organization to remain ahead of their competitors |
Trends and technologies used by the market competitors in the construction of the hotel |
KPI Indicators
Services and facilities provided to the customers in terms of food, living, swimming pool, bar, conference and party hall, and others
Providing services and facilities provided to the customers at lower cost than their competitors
Proactive action plan for the risks identified associated with the working of the operational plan of the business unit (Raz, Shenhar, and Dvir, 2011)
SMART principle for Two Short Term goal and one long term goal
SMART Principles |
Short Term Goal |
Long Term Goal |
Specific |
Increasing efficiency among the employees Managing coordination |
Increasing turnover of the enterprise |
Measurable |
Per Month increase in profit
Per month increase in number of customers |
Increase in profitability during a financial year (Upadhyay, Gupta, and Pandey, 2016) |
Action Oriented |
Initialization of new services and facilities
Proactive action plan for risks identified |
Change in the operational plan for improvement |
Realistic and relevant |
Increasing decision making capability of the manager
Increased operational capability of the enterprise |
Increased in the association of sponsors and investors with the increase in the reputation and goodwill of the enterprise |
Time Based |
On-demand services should be provided to the customers
Managing supply and demand of the resources used |
On-demand services should be provided to the customers |
Collection, analysis, and organization of the resource information
The methods which are used for collecting, analysis, and organization of the resource information are discussed below:
Interview: The face to face conversation with the top executives helps in identifying the requirement and improvement they are looking forward in the development of the new Academia restaurant outlet.
Questionnaire: The deployment of the questionnaire with the professionals and experts helps in identifying the strength and weaknesses of the enterprise (Patanakul, 2010)
Focused Group: The designing of new policies and procedures can be developed by taking consultation with the focused group of the organization
Market analysis: The analysis of the market helps in identifying the trends and technologies adopted by their competitors. It helps in taking decision to adopt new and improved version of the technology implemented in the construction of the restaurant plan (Otieno, 2014)
Strategic Action plan and manage resource acquisition
Operational plan for purchasing resources and selection of staff
Team Members |
Skills and Expertise |
Operational Plan |
Project Manager |
Good Decision Making capability
Good Leadership Style |
Designing of the project activities
Analysis and synchronisation of the requirement needed in the new design of the restaurant (Merrit, and Ricketts, 2012)
|
Project Sponsor |
Good analysis Skill High efficiency of providing funds |
Analysis of the project operational plan and cost estimation plan |
Project Designer |
Experience in the field of construction |
Design should be according to the requirement specified of the project owner |
Architect |
Good engineering capability |
Carry out the project plan as required |
Technology expert |
Experience in the installation of the technology |
Trendy equipment and technology should be used in construction such as sensor technology in doors, remote control curtains, AC, and fans, and others (Monnappa, 2017) |
Financial Manager |
Good Accounting skills |
Minimise the variation in the project cost and market cost of equipment and resources (Mansfield community, 2013) |
Types of Resources:
Material |
Financial |
Human |
Brick |
Cost required for physical resources |
Project Manager |
Cement |
Cost Required for human resources |
Project Sponsor |
Concrete |
Cost requirement for project management activities |
Project Designer |
RCC |
Cost required for technology |
Architect |
Aluminium equipment |
Cost required for construction program |
Technology expert |
Iron Rods |
|
Financial Manager |
Hardware and software technology required |
|
Monitor and review operational performance
Identification of success and failure criteria
The success and failure of the project can be measured on the following criteria:
Incorporating new technology in the construction of the restaurant to remain ahead of the market competitors (Kharaiweish, 2013)
Providing roles and responsibilities to the employees according to their skills and expertise so that they can give best of their capability
Improving strength of customers towards the enterprise
Analysis of the Feedback report collected from the employees and the customers (Halil, Nasir, Hassan, Shukur, 2016)
Analysis of the services and facilities provided to the customers
Analysis of the increase in the profit of the enterprise
Improving the work efficiency of the employees
Increasing level of satisfaction of the customers
Completing the project within approved cost and time
Budget analysis
Particulars |
Resources $ |
Material Cost |
250000 |
Hardware and Software Cost |
50000 |
Installation cost |
20000 |
Construction cost |
100000 |
Salary and Wages |
150000 |
Total Cost |
570000 |
Implementation of contingency plan with risks identification
Implementation plan |
Risks Identified |
Risk Probability |
Risk impact |
Risks Mitigation |
Construction program |
Occurrence of Accident |
Low |
High |
Deployment of Work, health, and safety standard during the working curriculum of the enterprise (Firmanzyah, Veronika, A., and Trigunarsyah, 2016) |
Technology implementation |
Failure of hardware and software |
Medium |
Medium |
Back support should be arranged for managing the failure of the hardware and software used such as sensor technology should be cope up with the manual setting of the operational plan as required |
Division of roles and responsibilities |
Employees are not able to manage their given task |
High |
High |
Analysis of skills and expertise
Deployment of training and development program for the employees |
Implementation of financial plan and funding process |
Financial Instability and availability of lower funds |
Low |
Low |
The agreement should be signed with various investors and sponsors so as to manage funds at the time of need |
Managerial skills and leadership |
Incapability of the manager in taking effective decision |
High |
Medium |
Deployment of training and development program for the Manager (Hyari, and Kandil, 2009)
Improving critical and creative thinking of the manager by providing relevant data and information |
References:
Firmanzyah, B., Veronika, A., and Trigunarsyah, B. (2016). Risk analysis in feasibility study of building construction project. International journal of structural engineering and construction, 3(5). Available at: https://eprints.qut.edu.au/6551/1/Trigunarsyah_EASEC_10_5.pdf [Accessed on Sep 04, 2018]
Halil, F., Nasir, N., Hassan, A., Shukur, A. (2016). Feasibility study and economic assessment in green building projects, 222(2016). International journal of social and behavioural science. Available at: https://core.ac.uk/download/pdf/82616822.pdf [Accessed on Sep 04, 2018]
Hyari, K, and Kandil, A. (2009). Validity of feasibilities studies for infrastructure construction projects. International journal of civil engineering, 3(1). Available at: https://pdfs.semanticscholar.org/90e4/d6cf49e287b6b6bb3d0c091f7e85a4aecf5c.pdf [Accessed on Sep 04, 2018]
Kharaiweish, M. (2013). Project Monitoring and control measures. International Journal of computer science and information technology, 5(5). Available at: https://airccse.org/journal/jcsit/5513ijcsit03.pdf[Accessed on Sep 04, 2018]
Mansfield Community. (2013). Introduction to project management. Ebook [Online]. Available at: https://www.mansfield.vic.gov.au/Libraries/Community_Development/Intro_to_Project_Management_Manual.sflb.ashx [Accessed on Sep 04, 2018]
Merrit, F., and Ricketts, J. (2012). Building design and construction handbook. Ebook [Online]. Available at: https://www.uop.edu.jo/download/research/members/[Architecture_Ebook]_Building_Design_and_Construction_Handbook.pdf[Accessed on Sep 04, 2018]
Monnappa. (2017). Project scope management: What it is and why it is important. Ebook [Online]. Available at: https://www.simplilearn.com/project-scope-management-importance-rar89-article [Accessed on Sep 04, 2018]
Otieno, F. (2014). The role of monitoring and evaluation in projects. Ebook [Online]. Available at: https://www.irbnet.de/daten/iconda/CIB8942.pdf [Accessed on Sep 04, 2018]
Patanakul, P. (2010). An Empirical study on the use of project management tools and techniques across project life cycle and their impact on project success. Ebook [Online]. Available at: https://www.researchgate.net/publication/260059419_An_Empirical_Study_on_the_use_of_Project_Management_Tools_and_Techniques_across_Project_Life-Cycle_and_their_Impact_on_Project_Success[Accessed on Sep 04, 2018]
Raz, T., Shenhar, A., and Dvir, D. (2011). Risk Management, project success, and technological uncertainty. 1st ebook. Available at: https://www.researchgate.net/publication/227644860_Risk_Management_Project_Success_and_Technological_Uncertainty. [Accessed on Sep 04, 2018]
Upadhyay, A., Gupta, V., and Pandey, M. (2016). A case study on schedule delay analysis in construction projects. International journal of engineering and technology, 3(5). Available at: https://www.irjet.net/archives/V3/i5/IRJET-V3I5269.pdf [Accessed on Sep 04, 2018]
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