BSBINM601-Manage Knowledge and Information

Introduction:

On the basis of the identification and evaluation on Woolworths limited in the previous task, technological issues, decision analysis process, communication flow and other issues of the business has been measured. The evaluation on the previous task explains that huge challenges are faced by the company along with marketing issues and negative customer feedback and company is required to resolve the issues. These issues could be overcome by the business through applying the new strategies and implement the innovative ideas along with that a better communication plan should also be applied in the business to run the business smoothly.

Policies and procedure related to communication:

>The assessment 1 and assessment 2 has also been done to identify the related issues and challenges of Woolworths limited and it has been measured that it becomes important for a business to manage a better communication flow to resolve various issues in the business. The assessment 1 report concludes that the identification and resolve of any issues on time is crucial for the business as it could lead more trouble to the business in near future. The issues resolve process could be done by a better communication plan as it would help the business to identify the main issues and the techniques to resolve the issues could be communicated to the relevant party on time.

On the basis of assessment 2, it has been measured that each of the strategy and plan must be evaluated thoroughly by the business to maintain the performance. The assessment further explains that a formal way of communication could resolve most of the issues of the business with proper planning, proper orders and suggestions. The issues must be reaching to the related department head and must be discussed with the top level management of the business. After this process, a conclusion must be discussed with the employees of that particular department to overcome the issues of the business.

Thus, both the previous assessment explain that the business should be applied a formal communication process to maintain the process and overcome various issues which lead to the business towards negative performance.

New technologies and ideas:

As discussed, a innovative communication plan is required in Woolworths limited to maintain and manage the overall performance of the business. While preparing the innovative communication plan, it is essential for the business to include the below factors to make it more impressive and innovative:

Goals:

It is important for the business and the communication planner to identify the main objectives and goals for the communication at every stage of innovative communication plan stage. 

Audience segment:

A communication planner must be aware about the main motto to speak at the stage and among the team members, stakeholders or other people to share the relevant information.

Delivery method:

Delivery method is the most curial factor of a communication plan. A business is required to focus that which channel of communication is best for the business. If future reference is required than written communication is based as well as if emotions are important than face to face communication is the best option (Baur, 2010).

Frequency:

It explains that how often the communication would be required. This depends on the type of work and the update of the business. A business must ensure all the factors while preparing the communication plan.

Owner:

The person who is responsible for the communication must be focused. Assigning the each piece of communication plan to the owner, makes it easy for him or her to ensure the accountability and deliver the best work.

Trends and patterns:

Currently, the retail industry of the Australia and other supermarkets of the states are following the formal business communication process to share the details and collect the relevant business information (Torppa & Smith, 2011).  It would help the business to maintain a better market position as well as resolve the technological issues of the business.

Decision analysis report:

On the basis of the above evaluation, it has been found that a formal communication plan must be prepared in Woolworths limited to maintain all the information and process of the business. The communication plan of the business is as follows:

Communication plan:

(Potter, 2008)

Conclusion:

On the basis of the study, it has been measured that an effective communication plan is one of the important aspect of the business which must be focused properly by the business and all the employees to reach over the common goals and objectives of the business. 

References:

Baur, C. (2010). The national action plan to improve health literacy. US Department of Health and Human Services, Office of Disease Prevention and Health Promotion, 13(5), 45-53.

Potter, L. R. (2008). The communication plan: The heart of strategic communication. International Association of Business Communicators. USA: Cengage publisher.

Torppa, C. B., & Smith, K. L. (2011). Organizational change management: A test of the effectiveness of a communication plan. Communication Research Reports, 28(1), 62-73.