BMO6622 Managing Innovation and Enterpreneurship- The Business Model
- Define the concept of a business model.
- Explain what is involved when referring to the notion of an e-business archetype, business model as an activity system AND a business model as a cost-revenue architecture.
- Explain how these business model conceptualisations can be used to analyse and solve static and dynamic problems, including business model design/re-design problems.
- Explain what is meant by the term business context and the notion that change in business is inevitable.
- In regard to the latter, you should ground your arguments through the use of an example. The example you use should refer to an organisation that has been impacted by either one or a combination of the following phenomena: the rise of 'big data', the necessity to reconfigure the organisation's value chains, technologies becoming more integrated and the introduction of 'cities of the future' initiatives.
- You need to explain how the organisation's business model has been impacted by change and what this means for managers when making decisions about the organisation's business model.
- Conclude by briefly discussing the significance of your findings for the future of business models research and practice.
- B. You should feel free to use diagrams to illustrate points in your essay, including develop hybrid frameworks and models of your own based on your research.
- Please note that the link to the above article can be found on Moodle.
- On-campus students will be briefed on how to approach the essay in the first weeks of the term. It is highly advisable that on-campus students attend the briefing. Online students will have the opportunity to discuss the essay topic in an online workshop early in term at a mutually convenient time negotiated with their lecturer. Likewise, it is highly advisable that online students attend the virtual briefing.
This section can be expanded to view the assessed learning outcomes
- discuss the range of innovation strategies and paths available to ensure future sustainability and viability of a business or organisation;
- critically analyse information that provides insight into innovation and business development processes;
- develop and evaluate innovative solutions to improve the sustainability and viability of a business or organisation;
- critically evaluate one’s own personal capabilities and the resources available to implement innovation and business development projects; and
- effectively communicate commercially, socially viable and ethical innovation systems and business proposals for businesses and organisations.
Answer:
discussion. A brief idea has been provided in it about the topic that needs to be highlighted and discussed. In brief, the concept of the business model has been explained with the help of the supportive definition that has been provided in the first of the essay. A discussion has been made on the different e business archetype models that also include the business model as an activity model and the business model as the cost revenue architecture. Massa, Amit and Zott have proposed these models.
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