Biz101 Business Communications-The Communication Process Assessment Answers

Write your report on in response to the topic you or your group chose, as described in Make sure the purpose of the report is clear, i.e. you are identifying a communications strategy based on your chosen topic and proposing how
you will implement it.

Use the research you conducted in Assessment 1 to clarify the topic further and state how you will apply the evidence you gathered. 
1. Provide a proposal outline that will show what you are intending on including in your report.
2. Describe the background of the organisation by providing a brief description on the business and the communication strategy you intend on implementing.

Social media is a short term for an aspect that is broad enough and is used by gen y at every aspect of their life. This can be an influential affect or an adoption by this generation, which is quite extensive in the life. Social media is used on workplace and can be explored further in the advantage of the professional people. The more the usage of online devices the more it is going to effect the everyday life working class people. An internet-based device needs some guidelines to be explored as it has some negative impact to in the work environment. Cyber building is a term that has long tenses the directors and legal considering people (Boyd, 2014). The main idea to use the social media to the professionals is to make the process of interaction easy for people who cannot be physically be present in an organisation.

Communication – a vital aspect of business process

The effectiveness of communication is vital for a business’s daily operation. Not only an internal but also an external communication involving customers or the consumers of the business, needs to be effective and efficient. The social media is what the company needs at the reducing costs and maintaining a good working relationship.

A leader that communicates well to their employees can increase the team towards achieving a certain goal. It has been seen that an informal communication is the key to open up the employees mind on work related and handling grievances is made easy by that (Culnan, McHugh & Zubillaga, 2012). The customer relationship management is also a vital part and getting the feedback by online or in social media improves the service quality. The top management if included in the communication process with the junior level workers gets motivated to work harder (Kwok& Yu, 2013). A formal Whatsapp group can take care of that. The perceptivity of the business process is to predict the future of the human resource that is going to be applied to the organisation.

This can only be done by the analysis of the social media account. The integration and social media with the organisational process gives perspective to the personal life of the professionals that is effective in drawing conclusion in a recruitment decision. A marketing professional was rejected as his LinkedIn and Facebook profiles were not influential in the follower’s base (Kwok & Yu, 2013). However, the job requirement does not need that, but in the long-run it has been seen that more online visibility makes an effective marketing professional business. The journalism industry, which includes the print media, radio stations, newspaper industry, is vastly affected by the social presence.

Use of social media at workplace

There is an increase in the percentage of employees logging into the social networking sites such as Facebook, Twitter and other social media networks at work.  These sites are used not only for personal reasons but also for work related purposes.  The use of social media at work is to learn more about co-workers, build personal relationship with colleagues and to ask people work-related questions outside their organizations (Dabbagh & Kitsantas, 2012). The lucidity that social media provides with comes with costs as well as benefits. The organizations are recognizing the popularity of social media at the workplace. Thus the policies surrounding the use of social media interaction are developed. More than half of the employees that were surveyed said that their employer has a policy about social media use at work

Reasons to use social media at workplace

  Social media allows the employees to take a mental break. The employers do not discourage taking an occasional mental break from work. Many employers encourage their employees to take brief, periodic, breaks while working. Allowing employees to use the social media at work simplifies the breaks. Using the social media sites at work enables the employees to strengthen professional relationships with people outside the organization (Du, Sen & Bhattacharya, 2012). These relationships thus provide opportunities that would not have been available.

 The use of social media can assist workers when dealing with a difficult work problem. If a certain employee has an issue they cannot seem to solve, social media may become the answer. Coworkers can use social media to interact with one another and build better relationships. The stronger association among employees leads to more consistent and creative work team. Social media is a simple way to support communication between employees and help them to share ideas and increase commitment both while at work and at home. The interaction and ability to recognizes that social media improves overall employee self-esteem. Employees who are more occupied with their firm and their coworkers are more likely to stay with that business.

Pros and Cons of Social media use at workplace

The employees at times feel that their voice is not being heard in the organization. The building of an internal social media platform at the workplace may help to decrease the corporate hierarchy. This eases the communication, initiates an exchange of ideas, and brings about employee engagement. The interaction through social media at the workplace helps to increase productivity and retention of the employees. The strong employees thus efficiently balance the workload with the help of the social media interactions.

The social networks help to develop the existing business that becomes a powerful and valuable tool. The employers have the ability to analyze the internal company trends, come across employee skills and find new leaders with potentiality (Fuchs, 2017).  The information that is attained through the social media interaction shapes the internal programs and attains employee goals. The network should be protected with a level of scrutiny that applies to the proprietary business information. There are hackers who can commit fraud and launch spam. The employers should provide with clear policies regarding the use of the social media.

The legal consideration and policy related to communication strategy 

Employers should develop a strategy related to social media usage. The organisation which needs to be more creative and hence the need of being liberal about the usage for communication should be strict about the regarding policies. The disciplinary procedures and human rights act should be reviewed for that (Walaski 2013). The human rights and data protection act enforced by Information commission needs to be complied by the personnel while social media is used.

References

Boyd, D. (2014). It's complicated: The social lives of networked teens. Yale University Press.

Culnan, M. J., McHugh, P. J., & Zubillaga, J. I. (2012). How large US companies can use Twitter and other social media to gain business value. MIS Quarterly Executive, 9(4).

Dabbagh, N., & Kitsantas, A. (2012). Personal Learning Environments, social media, and self-regulated learning: A natural formula for connecting formal and informal learning. The Internet and higher education, 15(1), 3-8.

Du, S., Bhattacharya, C. B., & Sen, S. (2012). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8-19.

Fuchs, C. (2017). Social media: A critical introduction. Sage.

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2012). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.

Kwok, L., & Yu, B. (2013). Spreading social media messages on Facebook: An analysis of restaurant business-to-consumer communications. Cornell Hospitality Quarterly, 54(1), 84-94.

Walaski, P. (2013). Social media: Powerful tools for SH&E professionals. Professional Safety, 58(04), 40-49.